Darren Smith

Experience

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  Archant specialist

  Jan 2000 - Jul 2005

  Representing Agencies, Retailers, Manufacturers and Distributors across digital photography magazines and websites.

  • Key Account Manager

    Jan 2002 - Jul 2005

  • Senior Sales Executive

    Jan 2000 - Jan 2002
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  Magicalia

  Jul 2005 - Jul 2008

  Key Account Manager

  Representing top 100 key accounts for Media agencies, Retailers, and brands across various websites including www.avreview.co.ukwww.thinkcamera.comwww.outdoormagic.com

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  Net Communities

  Jul 2008 - Aug 2010

  Senior Business Development Manager

  Net Communities, the publisher of technology news websites ITProPortal.com, and IT Reviews; also Europe’s biggest online technology advertising network. - Operating across its complete advertising portfolio of more than 300 owned and represented sites across the Technology, Lifestyle and Entertainment sectors. Exclusively representing some of the world's leading sites such as Mashable, Boing Boing, Pocket-Lint, Digg, Tom's Hardware, Uncrate, Boy Genius Report, Public Technology and many more.Selected Accomplishments-Increased new business revenue by 40% delivering creative solutions for agencies and client direct-Developed a new microsite and sponsorship campaign for Sony Erricsson with OMD helping to increase their total yearly spend of £150,000 to £325,000-Delivered average revenues of £150,000 per quarter.-Exceeded yearly sales target of £480,000 to achieve £620,000 growth by increasing new business revenues-Created a forum including integrated video and a competition for the client LG with Mindshare for £50,000-Booked sponsorship and micro site on digg.com for the client Gillette (P&G) with Starcom for £35,000 -Delivered high impact innovative brand campaigns for global brands such as Blackberry, DSG, Sky, Sony, BT and Orange-Account Management (media agencies &direct clients)-Business Development with Advertisers and publishers maximising revenue opportunities-Selling range of online advertising solutions across NC network-Online metrics include CPC, CPV, PPC, CPM -Graphical Ads-Widget -Resource Centre's -Lead Generation -Podcasts & Video streaming -Dealt with UK, International and Global accounts -Working to deliver a wide range of advertising solutions from simple text links and IAB graphical through to multi-media audio and video solutions and social media Show less

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  Affinity New Media

  Aug 2010 - Oct 2013

  Business Development Manager

  Affinity is the online multimedia division of the respected marketing communications Group, ETT Providing content managed websites through to fully customised e-commerce operations, Affinity offers website design, build and project management.Selected Accomplishments• Achieved revenues of £50,000 per month against a monthly target of £20,375 per month.• Booked on average 5 appointments per week visiting on average 20 new clients per month.• Increased customer base by 40% by increasing new business.• Maximized relationships to provide new creative solutions involving Social Media, Design, Bespoke integration and Website DevelopmentClients - Unilever, Colman’s Mustard, (Ecommerce), QD Stores (Ecommerce) Start rite Shoes (Performance Marketing and Design), Areas of Expertise Web Design,Mobile, CMS systems - (Wordpress, Bespoke CMS)eCommerce - (Magento, Opencart, CS Cart)Branding, Online Marketing (Search Engine Optimisation, Pay per click, Cost per click)Event ManagementDatabase systems E-MarketingAdvertising Show less

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  CE Media Limited

  Nov 2013 - Mar 2015

  Senior Business Development Manager

  Working on the market leading publication Elite Business magazine with highly motivated team, achieving team and personal targets. Aimed at SME business's and supporting fast track companies with exclusive high quality editorial content.Liaising with new and existing client base, Responsible for Agencies, Nationals and Technology clientsSectors include - Ecommerce, Web hosting, Mobile, Software, IT, Digital/Print agencies, National clients include - BMW, Hiscox, COI (Government) Responsible for increasing revenue across Digital channels to include digital banners, sponsorship and email campaigns Putting together a marketing plan to assist and encourage an increase in sales and online revenue stream and client awareness.Responsible for attending trade shows and encouraging increase of digital and print subscriptions.Involved in providing clients with bespoke multi platform proposals.Liaising copy and design. Show less

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  Unity Online™

  Aug 2015 - Aug 2022

  With over 15 years’ experience in Sales and Marketing, I have a proven track record in negotiating and building new relationships in areas such as radio, digital online marketing, and PrintAchieved biggest new business monthly revenue of 37k in Oct 2019 and August 2017 of Website sales. Generated over 200k of revenue in 2020 Consistently over achieving targets, +£55k to growth target for Jan19/Dec19Business Development Manager of the Year 2021 Business Development Manger of the Year Jan - Dec 2020 Business Development Manager of the year Jan - Dec 2019Responsible for new business and growth sales to SMEs within my given territory Developing tailored campaigns for clients based on their specific business needsselling WordPress, Woocommerce, Shopify bespoke websites for both Ecommerce business services Planning campaigns inc keyword strategy, geo targeting, Social Media Analysing & presenting to clients results of digital campaigns inc International/ National/Regional and local, SEO, Google PPC, Google Shopping, Display Facebook. Instagram, LinkedIn, Retargeting, Youtube and Email campaigns Show less

  • Senior Business Development Manager

    Jan 2020 - Aug 2022

  • Business Development Manager

    Aug 2015 - Aug 2022
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  MICHELIN Connected Fleet

  Aug 2022 - now

  • National HGV Account Manager

    Jan 2023 - now

  • National Account Manager

    Aug 2022 - Dec 2022