Bryan Kenneth Chua

Experience

• 

  Frabelle Market Corporation

  Apr 2019 - May 2019

  Intern
• 

  TTEC

  Feb 2020 - Jun 2020

  Customer Service Representative
• 

  ClearSource BPO

  Mar 2022 - Apr 2023

  PV Solar Designer
• 

  Trivium Group LLC

  May 2023 - Nov 2023

  PPC Manager / Digital Marketing Manager

  Effectively managed diverse client portfolios within Amazon's advertising realm, spanning various niches such as home decor, pet accessories, lifestyle products, and wellness items. Crafted and implemented both automated and manual campaigns tailored to specific niches, adeptly targeting relevant keywords to maximize visibility and engagement.Proficiently handled the creation and launch of sponsored products, sponsored brands, and sponsored displays, employing strategic addition of negative keywords to curtail unnecessary expenditures. Actively monitored and optimized daily budgets, continuously fine-tuning campaigns for optimal performance.Diligently adjusted bids through manual processes and bulk sheets, strategically expanding reach across different time frames. Generated comprehensive weekly reports, collaborating with clients to derive insights and actionable steps to enhance Pay-Per-Click (PPC) strategies.Demonstrated expertise in Excel, Amazon Campaign Manager, Amazon Business Report, Helium 10, and MRP. Conducted thorough keyword research and competitor analysis using Helium 10, uncovering new keywords for targeted products and identifying competitor ASINs for strategic targeting.Effectively managed a portfolio of 10 distinct parent ASINs and over 20 child ASINs. Proficiently translated Search Term Reports (STRs) into actionable insights, leveraging customer search terms for new campaign launches.Demonstrated proficiency in devising discounts, brand-tailored promotions (BTPs), and implementing budget rules for key shopping events like Prime Day, Black Friday, and Cyber Monday. Additionally, adeptly created and monitored Google ads using PixelMe, ensuring their optimal performance through detailed analysis of daily status and graphical representations. Show less

• 

  TrendnSave Canada Grocery Store

  Mar 2024 - Jan 2025

  Amazon PPC Manager
• 

  Intelligent Solar

  Jun 2024 - now

  Solar Designer / Project Manager