Oluchi Oladokun, Arpa

Experience

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  Piston & Fusion | Business Academy

  Aug 2013 - Dec 2013

  Client Service Executive/ Junior Facilitator/ Operations Executive

  Was responsible for acquiring clients for the training sessions.Carried out training sessions where I taught the Project Management concepts to participants adding up to over 100 hours of training time.Developed training session plans and notes to be used in my training sessions.Was in charge of the production of training materials and handling of logistics for each training batch. Handled the management of the facility as regards waste management, electricity bills, generator maintenance. Ensured that general office and training supplies where available as at the time needed. Consequently, acting as a liaison between the firm, suppliers and equipment service personnel. Show less

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  All Seasons Zenith

  Jan 2014 - Jun 2022

  Team Lead/Campaign Manager TikTok, Chivita Juices, Hollandia drinks , Power Horse, Alat by Wema, Grand Oak, Nasco, Sonia Foods ▪ Ensure the end-to-end management of client accounts and build relationships. ▪ Oversee the development of media strategies consistent with the client’s brief and marketing objectives. ▪ Provide strategic direction for media planning and buying across all media channels i.e. digital & traditional. ▪ Ensure development of analytic responses to client strategic issues covering media mix modeling, cross channel attribution, and strategic budgeting decisions ▪ Oversee project management activities on assigned client projects ▪ Ensure the efficient allocation of human and other resources to execute multiple projects effectively Show less

  • Manager

    Feb 2020 - Jun 2022

  • Deputy Manager

    Aug 2017 - Jan 2020

  • Senior Media Executive - Media Strategy and Planning

    Jan 2016 - Jul 2017

  • Media Executive

    Jan 2015 - Dec 2015

  • Management Trainee

    Jan 2014 - Dec 2014
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  Casia Growth Lab

  Jul 2022 - now

  Lead Consultant, Marketing Strategy

  Developing, implementing and managing Integrated Marketing Communications strategies and plans; Supporting sales and lead generation efforts; Co-ordinating omni-channel marketing projects.Key Accomplishments - EduTech Global Developed, managed, and executed lead generation and sales growth campaigns for the EduTech Global Group (EduTech Advisory, Bursery, Vigil Learn.) Achieved 90% increase in budget maximization, 80% increase in the quality of leads. Responsible for developing quarterly marketing playbooks for clients’ brands in line with set KPIs. Developed and managed data driven campaigns based on target demographics, data analytics, and performance evaluation with a combined marketing spend of 200k USD across selected touchpoints (advertising, PR, events). Co-ordinated marketing activities across EduTech Advisory, Bursery and Vigil Learn business; collaborating with product teams, middle and senior management staff to ensure achievement of set KPIs. Show less

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  EduTech Global

  Jan 2023 - now

  Head, Branding, Marketing & Communications

  Leading marketing communications efforts in EduTech Global and its subsidiaries - EduTech Business, Vigilearn, Bursery and Studio App.