Shalayne Marsh

Experience

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  H1 Unlimited

  Jun 2008 - Aug 2008

  Graphic Designer - Intern

  Designed new logo ideas and advertisement layouts for print materials.

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  InsWeb

  Jun 2008 - Jul 2008

  Graphic Designer - Intern

  Collaborated with marketing team to design web banner advertisements for Auto, Home, and Life Insurance increase leads to sales team.

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  Granite Bay Golf Club

  Aug 2009 - Mar 2010

  Outside Services

  Assist all Members and Guests of Granite Bay Golf Club and provide them with a warm welcome and excellent customer service during their entire visit.

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  WSI

  Mar 2010 - Mar 2011

  Project Manager / Graphic Designer

  Collaborated with each client to understand and deliver their online marketing needs. • Lead the process of website design from development to launch, including 9 bilingual websites• Increased the satisfaction of UX for the end consumer• Improved website traffic and SEO results

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  Modern Greetings

  Mar 2011 - Nov 2011

  Graphic Designer

  Designed custom templates to build product offerings. Included an assortment of invitations, greeting cards, weddings and stationery sets.• Lead product quality check for development and pre-press production• Team Lead - Managing 12 designers

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  Starbucks

  Feb 2012 - May 2012

  Barista

  • Enhance Starbucks customers experience with enthusiastic hospitality and creating a positiveconnection with customer• Discovers customer needs and appropriately suggests product with every customer to enhance service and meet sales goals

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  Pieter Andries Creators of Fine Jewelry

  Apr 2012 - Dec 2014

  Graphic Designer & Marketing

  Developed a clear brand message through creative representation in digital and print advertising. Worked closely with VP of Operations and team to discuss/create advertising strategy to gain brand awareness in the North Texas Market.• Designed monthly print advertisements• Managed website and SEO tracking - Increasing unique visitors month over month• Created email, social media and direct mail campaigns• Increased Facebook followers by 80%• Worked directly with outside vendors• Managed and organize events/advertising sponsorship's Show less

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  First American Payment Systems

  Jan 2015 - Sept 2020

  Developed and implemented the national marketing strategy and creative process for First American and its subsidiaries involving the development of B2B marketing plans, digital campaigns, and events with the objective to increase revenue and brand awareness.• Produced and executed marketing plans and campaigns across multiple verticals to support lead generation, product, and advertising• Led creative team to increase quality of creative and brand identity through digital marketing, advertisements, product, and events• Led a cross-functional team supporting 6 subsidiaries and multiple channels• Managed the creative process for logos, websites, email campaigns, print publications, digital marketing, social media, trade shows, etc.• Led digital marketing user experience for websites properties• Primary event planner for trade shows and networking/partner events• Performed market research, industry research and competitive analysis to support marketing plans and activities• Assisted in the development and execution of sales contests and promotions• Create and maintain corporate and sales presentations Show less Collaborated on a wide range of marketing projects including branded digital and print materials, advertisements, promotional messages, email campaigns, website design, infographics, logos, brand guidelines, interactive sales & corporate presentations and tradeshow booth designs.• Designed effective and consistent messaging for external and internal national communications• Created and updated sales collateral and training materials• Developed creative used for website, email campaigns and social media• Managed logo and brand usage• Maintained corporate and sales presentations• Managed calendar of tradeshow publications• Assisted in the development and execution of sales contests and promotions Show less

  • Director of Marketing & Creative

    Dec 2017 - Sept 2020

  • Creative & Marketing Manager

    Oct 2015 - Dec 2017

  • Sr. Graphic Designer

    Jan 2015 - Oct 2015
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  Eliot Management Group by Deluxe

  Sept 2020 - Jun 2023

  Director of Brand Strategy

  Built & executed the EMG creative brand strategy to establish a modern, holistic brand with a humanized personality and a focus on culture.• Executed all brand strategy, creative direction, & go-to-market plans by creating the visual design identity, brand roadmap, messaging & campaigns• Produced branding campaigns and assets to reinforce social media brand attributes - Facebook: Achieved 70% increase YOY page reach and 20% net audience organic growth• Managed creative strategy for website properties driving 24% increase in site visitors & a 25% increase of pageviews YOY• Deployed an online reputation management plan increasing: - Remote office locations (reviews & stars) Google Business listings by an average of 12% - Improved Corporate listing by increasing reviews by 3 stars • Partnered closely with product, operations, and sales to develop brand voice and creative direction customized for local markets• Created & managed customer lifecycle campaigns including welcome and retention messaging with key messages and updated brand graphics.• Produced marketing collateral supporting sales efforts with product sell sheets, pitch decks, prospecting email scripts, and leave behinds Show less

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  Malone's Landscape

  Feb 2024 - now

  Marketing and Media Manager