Darren Bartels, MBA

Experience

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  Nu Skin Enterprises

  Jan 1990 - Jan 1998

  Product Marketing Manager

  Health and Beauty Aids (HBA) and Nutraceuticals• Increased corporate personal care net sales by over $20 million through initial launch of a new brand of ethnobotanical personal care products called Epoch.• Increased corporate personal care net sales by $15-20 million through global positioning and success of Epoch brand by traveling and interacting with global marketing managers in Hong Kong, Taiwan and Japan.• Administered tens of thousands of dollars in corporate revenue as company’s first corporate administrator for “Force for Good” international good will campaign which continues to this day.Directly responsible for the global positioning, marketing and development of a new brand of ethnobotanical personal care products called Epoch™. Developed marketing strategies, plans and forecasts for new products and promotional materials. Interfaced with Public Relations as brand manager for press interviews in addition to being liaison for corporate consultants. Directed and produced Audio and Video Production material and guided Creative Services to create overall marketing message. Functioned as the Marketing Team Lead for the Epoch brand with various product development teams. Allocated and administrated corporate revenue obtained through the sale of Epoch products as donations to various charities as company’s first corporate administrator for “Force for Good” international good will campaign. Show less

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  Weider Nutrition International

  Jul 1998 - Feb 1999

  Brand Manager

  Sports Nutrition (Beverages and Bars), Women’s Specialty products, Herbal products, Vitamins & Minerals• Dramatically reduced brand over-expenditures bringing budget in line with promotional corporate allowances.• Successfully re-packaged, re-developed and re-launched new women’s specialty product line. • Supervised several Associate Brand Managers, Promotion Models and Operations Personnel.Managed a broad range of nutritional products: sports nutrition products, women’s specialty products, herbal products and Schiff brand vitamin products for the Specialty division. Developed and implemented a thorough marketing plan for roll-out including: labeling, packaging, costing, competitive analysis, collateral materials, marketing plan, sales sheets/technical documentation, sales/trade education, sampling, advertising and public relations recommendations, sales/profit projections, brand presence and trade shows Show less

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  Nature's Way Products, Inc.

  Feb 1999 - Jul 2002

  Sr. Marketing Manager

  Vitamins, Minerals, Herbals & Homeopathics• Innovated a variety of new products including “Alive!™” Whole Food Energizer Multivitamin which has now expanded into a new category of sales with multiple product forms; originally increasing vitamin line sales by 10% and company earnings by over $300,000 in first year of launch. • Increased profit margins dramatically through increasing in-house manufacturing of vitamin products.• Doubled unit sales and dollar sales by re-packaging, re-designing and re-launching company’s Homeopathics.• Reversed decline in vitamin sales through direct and personal in-house sales trainings and product presentations.Responsible for creating strategies and brand message to ensure all company’s marketing plans for grocery, mass and drug channels in the United States for specific products and brands including the Vitamin & Mineral line, Herbal Singles, Herbal Combination Formulas and others. Show less

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  Fuller Industries LLC

  Aug 2003 - Feb 2007

  Director of Marketing

  The Fuller Brush CompanyHousehold Cleaning, Hard Goods & Personal Care• Increased sales by over $1 million as a direct result of updating packaging, designing and implementing product displays and developing in-store presentations and marketing materials.• Completed major package redesigns for more than 85 products as well as 10 different product floor and counter displays which enabled new business in 15 new corporate customers and over 2,670 stores including Lowe’s, Wal-Mart, Ahold, (Stop & Shop & Giant) and Hannaford.• Organized, developed and designed Fuller’s first retail tradeshow exhibit booth displayed at the International Home & Housewares Show in 2005, 2006 and scheduled for 2007; resulted in over 50 new contacts.Responsible for marketing, public relations, media relations, tradeshow exhibits and management of entire line of Fuller Brush products including household cleaning products, personal care products and hard goods (brooms, mops, brushes, etc) distributed through various distribution channels: traditional retail, direct to consumer catalog, internet, QVC, Publishers Clearing House and others. Responsible for development of new products from concept to launch Show less

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  Naterra International, Inc.

  Feb 2007 - Apr 2009

  Director of Marketing and Operations

  Health and Beauty Aids (HBA) / Personal Care ProductsContributed to increase in sales of almost 20% or nearly $2,000,000 additional sales.• Reduced product cost of goods by 18-27% resulting in $800,000 toward bottom line.• Managed entire marketing department budget of almost $1 million.• Designed and supervised construction of new office/warehouse and orchestrated move of company and inventory to new 63,000 sq. ft. facility.• Successfully integrated newly acquired brand (Baby Magic®) including transportation from East Coast logistics facility. Responsible for management and direction of entire marketing department encompassing brand management, product development, graphic design and web design. Also responsible for the company advertising and promotions including budget and development of all brands of beauty products sold and marketed through various distribution channels for the company encompassing food, drug and mass channels with retailers such as Wal-Mart, Kroger, Albertson’s, Fred Meyer, Target, Ulta and others.Later responsible for management and direction of entire Operations department including EDI data entry as well as Warehouse operations and shipping and receiving personnel. Show less

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  Industrial Label Printer, LLC

  Apr 2009 - Feb 2011

  Vice President Marketing and Business Development

  Industrial Vinyl Sign Makers and Printing Media• Directed overall Marketing and Sales initiatives for new startup company including designing and implementing new website, marketing materials as well as managed company day to day operations and finances. • Doubled sales by prospecting, initiating and negotiating new sales accounts resulting in initial sales orders as well as re-orders with major companies such as Southwest Airlines, American Airlines, and other city operations department. Show less

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  Vetoquinol

  Feb 2011 - Sept 2015

  National Sales Manager / Functioning Business Unit Director / Product Manager

  Pet Pharmaceuticals / Animal HealthVétoquinol is the 9th largest Veterinary Pharmaceutical Company in the world.• Achieved 20% over previous year’s annual sales finishing the 2014 year with the highest annual sales in four years after only a year and half in the sales leadership position. • Achieved 10.4% over budgeted sales number after only 3 months in the position, for first time in nine months and 39.4% above previous year’s 2013 sales.• Directly managed full-time Regional Sales Managers responsible for Western, Central and Eastern Territories with regional sales expanding into Canada as well. • Directed and managed several outside sales rep firms consisting of 35+ Independent Sales Reps including The Pet Firm and Chuck Latham Associates, Inc.Acting Business Unit Director directing affairs of Sales and Marketing for the Tomlyn OTC/Retail Business Unit division. Responsible for management of sales department of Vetoquinol USA's OTC/Retail Business Unit sold under the Tomlyn brand. Directly supervise and manage Regional Territory Managers responsible for the Western, Central and Eastern Territories with sales extending into Canada. Direct and manage outside sales rep firms consisting of 35+ Independent Sales Reps including The Pet Firm and Chuck Latham Associates, Inc. Previously responsible for the product marketing, implementation and management of the Vetoquinol USA's Veterinary Business Unit Pet products in various categories including Pain Management, Hepatic Support, Dermatological and Nutritional Supplements as well as others. Show less

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  Hope Mill Enterprises, LLC

  Sept 2015 - now

  President / Founder

  SOURCING AND PROCUREMENT COMPANYHope Mill Enterprises, LLC is a trusted source for quality cosmetic packaging including airless bottles and jars as well as pump bottles, tubes and can source any cosmetic packaging needed. We also procure a variety of other items needed for any business including promotional products including bags and even microfiber cloths.MARKETING, SALES AND BRAND CONSULTANT/ADVISOR A full-service agency, serving global companies in the development/redesign of marketing and sales programs. • Advising companies in the strategic development of traditional and digital marketing materials for promotional and launch initiatives. • Developing successful sales teams and programs to add incremental sales in new product categories. Show less

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  Fiber-Seal Intermountain

  Nov 2018 - now

  Owner

  FABRIC TREATMENT/FABRIC PROTECTIONExperienced small business owner managing day to day affairs of multi-faceted business covering all of Utah with services in Utah, Montana, Idaho and Wyoming. Responsible for Marketing, Sales, Business Development, Accounting, Purchasing and Operations as well as fabric treatment and cleaning.Fiber-Seal Intermountain combines superior post-installation protection products with exceptional follow-up service.We partner with homeowners, facility managers, and design professionals to help keep beautiful interior fabrics and carpeting looking their best, day by day, year after year.Our customized Fiber-Seal service allows our residential and commercial clients to enjoy fine furnishings they have selected without worrying about spills and soils--we do the work to eliminate the worry. The Fiber-Seal Fabric Care System helps make the pretty practical, the luxurious livable--all at a cost-effective price. Show less