Ewelina Kanafa

Experience

• 

  Omega Communication

  May 2008 - Dec 2013

  ● ORGANIZED EVENTS conferences, exhibitions, open door days in the factory up to 500 pax ● key clients: Autodesk (IT), Xella Polska (building industry)● STRATEGY & PLANNED CAMPAIGNS managed timelines, budget up to 200k, costs settlement, cooperated with subcontractors ● organized MARKETING ACTIVITIES SUPPORTING PR – media plans, offline and online materials; newsletters ● provided telephone support to Autodesk clients and IT support internally

  • Project Specialist

    Jan 2010 - Dec 2013

  • Technical Telephone Support

    May 2008 - Dec 2009
• 

  Essilor

  Jan 2014 - Oct 2017

  Marketing Specialist

  ● STRATEGY developed the marketing plans built and maintained relationships with customers (loyalty programs) ● B2B COMMUNICATION (OPTICIANS) product marketing – raised brand and experts’ awareness, product launches, special promotions, contests, prepared press releases, e-mailings & printed materials ● planned events (roadshows – 10 cities in Poland, over 600 pax, conferences, trade fairs, open door days in the factory) ● B2C COMMUNICATION managed online marketing - display, social media: run YouTube channel and funpage on Facebook (building from scratch) ● ATL- radio, outdoor, BTL – POS materials, Show less

• 

  Oriflame Cosmetics

  Nov 2017 - Jun 2022

  ● PROJECT MANAGEMENT of 17 campaigns yearly to meet objectives for 12 European markets (Sales, Activity, Margin etc.)/ in total supporting over 20 markets; ● Building strong CAMPAIGN PLANS via catalogue & E-COMMERCE offers; delivered the highest sales results in 2021 for Xmas Black Friday campaign +7% vs PY; increase in forecast accuracy from 27% to 43% in 2021● managed 1000 SKU portfolio of 6 product categories (Fragrance, Skin Care, Wellness, Colour Cosmetics, Personal & Hair Care and Accessories); developed tool for products flow and merchandising strategy ● planned 360 approach for PRODUCT LAUNCHES (over 400 SKUs each year) - communication & merchandising (e.g. delivered successful XXL mascara launch +120% increase in sales vs expectations)● CROSS-FUNCTIONAL TEAM LEADERSHIP, close cooperation with forecasting, category, sales support, creative, operations, supply and European Markets.● actively PARTICIPATING IN BRAINSTORMING sessions with out-of-the box ideas (e.g. stich-in for NovAge brand resulted increase of sales +10% for hero sets)● developed library of 20 POWER BI dashboards, provided internal trainings as key user,● decisions based on ANALYSIS AND POST CAMPAIGNS EVALUATIONS (PowerBI)● PROCESSES OPTIMIZATION – set up process for e-commerce campaigns, delivered ideas for improvements for ongoing processes; set up Teams as main communication platform on current projects Show less

  • Commercial Planning Supervisor Europe

    Jan 2022 - Jun 2022

  • Senior Campaign Planner Central Europe

    Oct 2019 - Dec 2021

  • Campaign Planner Central Europe

    Nov 2017 - Oct 2019
• 

  Shopee

  Aug 2022 - Oct 2022

  Senior Associate | Marketing | Campaigns

  ● end-to-end planned and executed BIG E-COMMERCE IN-APP CAMPAIGN 10.10 Anti-inflation campaign with GMV record result for D-Day ● creation, setup & ensure quality execution of all ONSITE ASSETS: (e.g. home page assets, microsites, banners); extraordinary comics style increased number of unique visitors● initiated and executed PROCESS IMPROVEMENTS – developed communication tool for all teams for campaign management● COLLABORATION AND COORDINATION across internal stakeholders, close cooperation with graphic designers & marketing operations also other functions (e.g. social media, partnerships, PR, online and offline marketing)● DATA ANALYSIS on campaigns performance (e.g. orders, CTR, and GMV targets) and POST- CAMPAIGN ANALYSIS provided data-driven recommendations for the next campaigns Show less

• 

  Design Express Belux

  Feb 2023 - now

  Regional Marketing Manager - Poland

  • support the central marketing department's initiatives with the planning, executing, and tracking of marketing campaigns (email, event, social media, or content marketing)• coordinate product, event, or content email marketing campaigns, including text localization• create, proofread and edit copy for various marketing channels• develope and manage content and social media marketing programs, including blogs and public relations activities,• evaluate and monitor campaign performance, • cooperation with external vendors, partnerships • support sales staff with product, campaign and marketing information. Show less