Megan Sheehan

Experience

• 

  Miner's Ace Hardware, Inc.

  Sept 2004 - Jun 2009

  Cashier
• 

  California State University, Chico

  Sept 2010 - May 2012

  Student Assistant
• 

  Tehama Group Communications

  Jan 2012 - May 2012

  Public Relations Intern
• 

  Techtonic Games Studio

  Mar 2012 - May 2012

  Public Relations Intern
• 

  SutherlandGold Group

  Jul 2012 - Dec 2012

  Public Relations Intern

  • Wrote detailed client-facing briefing documents and reports on industry news• Drafted meticulous invoices for 3-4 clients each month • Actively handled ongoing documents for five clients, including media lists and industry research• Took comprehensive notes during client meetings and drafted action items for clients and team members

• 

  Build with Ferguson

  Aug 2013 - Mar 2016

  • Established ongoing relationships with local media – such as Chico ER and Action News Now – as well as professional, trusted outlets in home improvement• Assisted in project management, including executing all strategy for company-wide March sales• Constructed extensive media lists, seek news opportunities and conduct extensive branding research• Wrote copy for Marketing Department, including mailers, mass emails, press releases, and site copy• Created and executed a rounded social media strategy to increase awareness and create conversation around Build.com as a brand, including vendor promoted posts, and monitor overall SEO/customer conversion• Developed professional blogger-partnered program to establish lasting relationships with reputable bloggers in the home improvement industry and increase unique content to drive new customers to the Build.com website and create brand awareness Show less • Multitasked daily between upwards of 50-70 incoming calls, sales goals, online written sales requests, and continuous customer follow up.• Performed single-call resolution techniques to assist customers and improve overall customer experience• Built relationships with professionals in the design and construction industry, resulting in customer loyalty• Completed brand specialist trainings to broaden knowledge in regards to industry companies and products• Promoted from customer service to sales less than a year of working in the call center due to multiple months of consecutive high sales and proving very effective in improving customer experience. Show less

  • Public Relations Specialist

    Dec 2014 - Mar 2016

  • Inside Sales Representative

    Aug 2013 - Nov 2014
• 

  Tri Counties Bank

  Jun 2016 - now

  • Establish and maintain strong, positive working relationships with local, trade and investor media outlets and personnel. • Work proactively to strengthen and amplify the Tri Counties Bank brand, and support other strategic objectives, through media pitches and press releases, evaluating potential media opportunities, responding to media inquiries, facilitating interviews, and providing ongoing media monitoring and management.• Craft media relations materials including press releases, corporate statements, media alerts, and employee speaking points. Develop briefing materials for key executives. • Provide public relations support for special events and other key initiatives.• Identify community engagement opportunities and encourage key leadership participation.• Actively collaborate with various departments and senior management to gather appropriate information.• Lead internal communication response to crisis situations, in collaboration with senior management, to encourage positive organizational morale and brand reputation.• Manage the Tri Counties Bank crisis communications plan in conjunction with other departments.• Work with social media and website teams to ensure high visibility of public relations initiatives.• Report on performance of initiatives and campaigns. Show less • Manage community sponsorship program for entire bank footprint, including business results of all sponsorship activities, to ensure bank’s visibility in all aspects of the community while fostering good relations with customers, staff, bank leadership, business/community representatives and local government leaderships.• Manage the Bank’s community scholarship program, including coordinating scholarship committee to read and select winning scholarships, notifying winners and partnering with schools to organize scholarship presentations.• Coordinate with Director of Community Development's community outreach efforts to ensure the Bank receives full exposure through CRA (Community Reinvestment Act) donations• Partner with Bank leadership to prioritize, develop and implement local community programs that measurably contribute to area business development. Provide guidance on event planning and implementation.• Represent the bank for public relations, including drafting/distributing press releases and maintaining positive relationships with key external contacts, media, and the community at large. Show less • Assists with social media channels, including content creation, monitoring and response.• Responsible for marketing brief documentation, cross-functional coordination and implementation of assigned marketing projects.• Primarily serves and actively partners with Retail and Commercial Regional Management to prioritize, develop and implement local community programs that measurably contribute to area business development. • Evaluates proposals and recommends opportunities to participate in, or sponsor community events and activities.• Creates, manages and monthly tracks regional contributory and sponsorships budgets as well as business results of sponsorship activities.• Drafts and distributes press releases as assigned or recommended and approved.• Ensures the bank’s visibility in all aspects of the community while fostering good relations with customers, staff, bank leadership, business/community representatives and local government leaderships. Show less • Responsible for handling the traffic coordination for marketing job timelines and marketing materials due dates for marketing briefs, events, sponsorships, local advertising using marketing systems, including: marketing requests and project tracking system, automated marketing review and approval system, GIFTS sponsorship/donations tracking software, press/media tracking service, branch merchandising project management software and marketing intranet service.• Process and track marketing invoices and check requests including regional sponsorships, agency billings, and production expenses, as well as maintain ongoing year-to-date expense document for budgetary monitoring.• Performed branch-wide audit of marketing materials and continuously communicate with branch managers to ensure all branches across California maintain compliance with current merchandising. • Handle general administrative duties including word processing, spread sheet management, supplies management, filing, meeting setup. • Communicating with and following up with bank departments, branches and vendors as directed. Communication to community partners and clients.• Maintains a current awareness of federal and state consumer compliance laws to banking. Show less

  • Assistant Vice President, Public Relations Manager

    Aug 2023 - now

  • Assistant Vice President, Community Engagement Manager

    Oct 2020 - Aug 2023

  • Marketing Specialist

    May 2018 - Oct 2020

  • Marketing Coordinator

    Jun 2016 - May 2018