Zanna Applebee

Experience

• 

  Profit by Search

  Feb 2005 - Jan 2009

  Business Development Executive

  End to End execution of marketing projects and campaigns, including ideation, creation of collaterals, distribution of collaterals in various media and measurement and analysis of impact.Execution of Search Engine Optimization on a continuous basisExecution of Social Media Marketing effortsCreation and execution of SMS and Email based marketing campaignsContinuous review and active management of website and other online assets

• 

  Webinova Inc.

  Mar 2009 - Aug 2013

  Marketing Project Manager

  Manage and deliver multiple work streams for various types of digital projects within an account to agreed scope, timings, budget and quality.Work with internal teams to help define project scope, resource requirements and cost estimates for projects.Be the hub of communication for the project – in regular contact with internal and external partners engaged in delivering our product.Encourage and facilitate collaboration. Set up projects in Agency Tools to give you full visibility and empower the team to collaborate independently.Create robust and realistic cost documents in Agency Tools.Produce realistic timings in Agency Tools with clearly flagged milestonesWork with client’s third party agencies and suppliers to jointly scope, manage and deliver campaigns when appropriate.Use Agency Tools to assign and track issues when appropriate.At the start of a project, analyse the areas that could potentially throw the delivery off track, log risks create a mitigation plan and actively mitigate against them. Show less

• 

  Page Traffic

  Oct 2013 - now

  Senior Project Manager

  Deliver Project Management ProgramProvide Coaching and GuidanceEvaluate ProjectsDevelop Tools and TechniquesInternal Communications StrategySet Realistic Goals