Prasad (he/him)

Experience

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  Hindustan Coca Cola Beverages Pvt.Ltd

  Jan 2004 - May 2007

  Senior Sales executive

  Role: Responsible for managing sales & distribution in the assigned area. Worked closely with the market developers to grow the business in HVOs.Highlights:• Improved RED Score in outlets with increased range availability across the cooler outlets.• Implemented HUB & SPOKE model in Berhampur and Aska to increase volume by 23% in 2006.• Imparted training to distributors and salesman. • Monitoring competitor activity and provided feedback to the company for better decision making.• Successfully managed sales and distribution in coastal Orissa for 10 distributors with annual turnover up to 20cr. Show less

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  Wrigley India Pvt Ltd

  May 2007 - Jun 2008

  Business development Executive

  Role: Handled sales in the assigned territory with value & volume growth in GT, Whole Sales & Key account outlets.Highlights:• Steered business of 10cr in GT, Whole Sales & key account while activating more key account partners to drive volume in Coastal Orissa with 15 distributors.• Efficiently performed Route & Beat planning for FSE and kept a check on DSR with at least 90% productivity.• Monitored distribution management systems while ensuring no deviations.• Mentored Field Sales Executive & merchandisers to do activation in key outlets for business growth in the area. Show less

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  Bharti Airtel

  Jun 2008 - Oct 2010

  Territory Sales manager

  Role: Handled primary, secondary in RDS and increase Revenue growth in the territory. Highlights:• Increased ARPU and BTS profitability by activating outlets (SSO, LSO) and add more number of postpaid customers.• Increased Revenue(ARPU) from INR 130 to INR 157 within a span of 1 year in Jajpur district highest in Orissa.• Route and beat planning for the FSE, ensuring the same is adhered with 100% efficacy level• Handling corporate postpaid accounts in the territory.

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  Nokia

  Oct 2010 - Aug 2012

  Area Sales Manager

  Role: Supervised primary, secondary in RDS & MD RDs & Tertiary in promoter outlets. Worked with Network operators for Sim bundling and plan special offers on New handset purchase. Planned & implemented retail scheme in market & kept a track of customer satisfaction level at Nokia stores and service centers.Highlights:• Successfully managed sales & distributions, schemes, channel health and product launch in the territory of 102 crores revenue annually.• Mentored field force ASMs, Technical Route Trainer, Distributor Team leaders and promoters. • Taken a Special initiative with Micro finance to sell mobile phones in rural Orissa.• Coordinate with operators like Airtel, Vodafone, Aircel & BSNL for handset-bundling & negotiating special schemes on call and data with handsets.• Checking and appointing branded retails (NPD & NPP) in the assigned territory. • Ensured regular evaluation of ROI for 3 RDS, 4 MD RDS and franchise’s branded retail outlet and service stations.• Checking and evaluating Customer Service Satisfaction level at Service stations and NPD outlets. Show less

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  Hindustan Coca-Cola Beverages Pvt Ltd

  Aug 2012 - Jun 2022

  • Route to Market operation for Retail, Wholesale & Spokes; meeting the distribution cost with optimum service quality.• Regular interaction with Zonal leadership team on continuous improvement in DMS implementation and utilization.• Handling 182 distributors with more than 300 crores turn-over & MEP incentive planning and roll-out.• Enabling the team on New Distributor appointment; Assessing Distributor Infra with rational ROI.• Driving the Change from Ready Stock Model to Presale model in targeted markets with Volume & Order Fill-rate >95%.• Ensuring production & Demand plan in line with secondary sales & stock availability @ 95% while reducing NBBD stock @ plant & distributor level .• Ensuring stock availability @ 95% and reduce NBBD stock @ plant & distributor level.• Building sustainable business relationship with all Channel Partners and Cross Functions Show less • Generating demand forecast using the Demand Planning tool as the primary forecasting system.• Maintained forecast accuracy > 70%, with stock availability & fulfillment > 98% contributing to 30% of country volume, researching demand drivers, preparing forecast data and developing statistical forecast models and results.• Contributed to inventory strategies development in Supply planning on existing products, new products and product phase-outs at warehouse level.• Liquidation of aging stocks at depo level by regular interaction with Finance and Sales Team and maintain < .5%.• Coordinating cross-functional activities to reconcile significant variances; refine the forecast model (basis historical trends) to reflect updated sales and marketing inputs such as promotions and discounts etc. • Utilizing S & OP and S & OE tools with all stakeholders to arrive at consensus Demand and Supply plans. • Coordinating and communicating action plans with manufacturing and procurement team for smooth execution. Show less • Explore & Identify new market while ensuring DSAI @ 95% & Reduce BBD risk.• Eliminated 5 Anchor distributor in south Gujarat which saved 30 lakhs cost annually.• Implemented D+1 dispatch compliance leading to better order execution and timely dispatch.• Collaborated with cross functional team to improve Fill rate (GT, NKA & CCAB) to 95%.• Empowered STLs, Market developers for business growth.• Planned & executed Pre-Sale model for distributors having volume > 1 lakh cases.• Primary vehicle up sizing from 9 MT to 16 MT for distributors; saving more than 50 lakhs annually. Show less

  • Distribution Manager

    Jan 2018 - Jun 2022

  • Cluster Demand Planning Manager

    May 2016 - Dec 2017

  • Route To Market

    Aug 2012 - May 2016
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  Ferrero

  Jul 2022 - now

  Senior Regional Sales Operational Manager