Sofia Luís

Experience

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  Partnergiro, Empreendimentos Turísticos, Lda

  Dec 1999 - May 2004

  Intern Receptionist

  Responsible for the management of operational area of entertainment and amusement park (Including Bowling) where the main responsibility areas were End customers attendance, Cash register management and Animator (Face Painting, balloons modeling and children birthday parties)

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  Telephone Power, Marketing Directo, Lda

  Aug 2002 - Mar 2008

  Marketing Assistant/Account Manager

  Responsible on the agency for the management of our local and multinational Customers Campaigns with direct and management contact with Customers, Vendors, Temps and campaign targeted participants.The responsibilities included: • Company Website creation and content management• Database Management ( Microsoft Access)• Promotions and advertising contests management with data entry, mailing and reporting.• Telemarketing scripts and team manager• Telemarketing assistant on the following campaigns/ Customer Service:Sanofi Synthelabo (Inbound); Cimpomotor (Outsourcing – Quality follow up); L’Oreal / Garnier (Inbound); Domestic & General –appliances registration guarantees; Henkel Ibérica (Inbound); Tabaqueira, S.A. (Inbound); CapGemini (Outsourcing); Unilever Jerónimo Martins, Lda; Sumol; Repsol; Bic; Galp; Cuétara; CaboVisão, Tefal, Vimeiro, Sagres. Show less

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  Plurimarketing

  Sept 2003 - Oct 2003

  Telemarketing assistant on the following campaigns/ customer Service:

  Telemarketing assistant on database updates and book sales.

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  Rexair, Inc – Rainbow Portugal (Carnaxide Agency|Fernanda e Matthias Schmelz)

  Mar 2005 - Jun 2005

  Sales

  Sales Responsible for sell Rainbow Cleaning equipment’s through demonstrations to end customers on their Houses.

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  Alico AIG Life

  Aug 2005 - Nov 2005

  Marketing assistant on Direct Marketing Segment.

  Marketing assistant on Direct Marketing Segment supporting the conception, review and correction of advertising marketing materials.

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  Sybase

  Jan 2006 - Feb 2006

  Marketing assistant

  Marketing assistant supporting management and implementation of II Fórum de Mobilidade Empresarial Event.

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  Microsoft

  Mar 2008 - Mar 2011

  • To develop this market, the same position includes the interaction with several intervenient of the indirect sales model such as End Customers, Partners and Distribution, mostly with Partner Account Managers, besides internal virtual teams. • Definition, Planning and control of marketing campaigns; including Below the line Marketing Plan definition and execution; • Cooperation with Business Group teams; Develop and maintain a relationship with marketing counterparts of strategic partners and internal cross group collaboration;• Marketing Budget management, to accomplish annual and quarter business objectives. Focused on Demand Generation and drive Revenue;• Marketing Campaigns Projects: responsible for executing Relationship and Direct Marketing initiatives to implement Product and Solutions Campaigns, Launches and other Programmatic Campaigns and Tools (Planning, Executing and Reporting). This includes the execution of marketing materials (image development, websites, print materials);• Marketing Campaigns To and Through Partners (channel segmentation and Reseller Tier Management); this includes giving marketing, sales and technical in person/webcast training/Readiness, sponsorship terms agreement, definition of messaging, regional media and value proposition along with partners;• Channel Marketing & Communications through Websites content management; Online and Onsite Events (Implementation and management). Show less

  • CS – Partner Strat. Prgm. Marketing Manager

    Jan 2011 - Mar 2011

  • OEM Marketing Specialist

    Jul 2008 - Dec 2010

  • OEM Tele Partner Account Manager

    Mar 2008 - Jul 2008
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  Microsoft

  May 2011 - now

  • Deliver Microsoft revenue to plan through Dell’s Sales Centers engines by Cross-team relationship building/virtual team management of ~20 individuals based across EMEA locations. Responsible to own and drive sales and marketing programs to increase sales of Microsoft technologies through EMEA Dell’s Sales Centers. • Achievement of Microsoft sales KPIs through Dell’s Sales Centers, managing ongoing training and readiness for Dell’s Microsoft specialists enabling ability to sell Microsoft OEM products with Dell’s hardware and solution sales.• Development of marketing co-funds investment plans including offers, promotions and incentives, and managing a consistent rhythm of the business in collaboration with Dell and the local Microsoft sales teams. Show less • Worldwide & Regional/Local Microsoft Channel Events Project Management, i.e. LINC business Matchmaking events, Windows 10 Device Days (events at i.e. Computex Taipei and several other locations in the world) with onsite project management.• Large People/Teams Management (up to 50) being responsible for the daily work flow of several virtual team staff members in multiple countries of mixed cultures; recruitment and coordinated briefing and training; ensuring smooth execution of all Workstreams and roles & responsabilities.• Worldwide Budget Management (>$1M per fiscal year) through vendor procurement process, fostering Vendor relationships, agreeing on SOW contracts, delivery milestones, raising and track Purchase Orders.• Pipeline management collector through Match-making & Windows Devices Showcase Channel Events, designed to help Microsoft Local OEM (Original Equipment Manufacturers), Asia ODMs (Original Design Manufacturers), System Builders, Distributors, Resellers & Retailers, addressing and stimulating devices deals and opportunities available across the World, differentiating with the Windows Ecosystem and some key Vertical Market Strategies• Partner trends post-LINC events: capturing licenses pipeline trends and Events Business ROI (Return on Investment)• Branding Kits development, i.e. Event-in-a-box Kits; Channel Guides, etc• Program manager by Leveraging and Landing Corporate Marketing programs and initiatives to the regional/local sales & Marketing field, building Top Reseller sales readiness and confidence to recommend the right Windows 10 Pro hero device to their SMB customers with regular program reporting communications, monthly ROB calls & scorecard metrics achievement. Show less • Worldwide & Regional Microsoft Event Workstreams Management & Co-ordination, consistently achieving highest attendance satisfaction (events at i.e. Computex Taipei; CES Las Vegas, CeBIT Germany, Microsoft World Partner Conference, Intel Sponsored Events, Community tours to China, etc); Events Budget management (from $500K to ~$600K per fiscal year)• Large People/Teams Management (up to 50) being responsible for the daily work flow of several virtual team staff members in multiple countries of mixed cultures; recruitment and coordinated briefing and training; ensuring smooth execution of all Workstreams and roles & responsabilities. 2 Direct Reports• Pipeline management collector through Match-making & Windows Devices Showcase Channel Events, designed to help Microsoft Local OEM (Original Equipment Manufacturers), Asia ODMs (Original Design Manufacturers), System Builders, Distributors, Resellers & Retailers, addressing and stimulating devices deals and opportunities available across the World, differentiating with the Windows Ecosystem and some key Vertical Market Strategies• Partner Account Managers/Field & Partner outreach through digital marketing, direct Marketing and one-to-one marketing & high impact Partner Facing Communications. Build, foster and maintain a healthy relationship with internal and external Community and work closely with other relevant internal segment stakeholders.• Support Business Management Team on several timely deliverables, such as maintaining communities Distribution lists, Sharepoint sites, Official Program Website, monthly community calls presentations & schedules, Internal & External Executive meetings arrangement, etc Show less • Worldwide & Regional Microsoft Event Workstreams Management & Co-ordination, consistently achieving highest attendance satisfaction (events at i.e. Computex Taipei; CES Las Vegas, CeBIT Germany, Microsoft World Partner Conference, Intel Sponsored Events, Community tours to China, etc); Events Budget management (from $500K to ~$600K per fiscal year)• Large People/Teams Management (up to 50) being responsible for the daily work flow of several virtual team staff members in multiple countries of mixed cultures; recruitment and coordinated briefing and training; ensuring smooth execution of all Workstreams and roles & responsabilities. 2 Direct Reports• Pipeline management collector through Match-making & Windows Devices Showcase Channel Events, designed to help Microsoft Local OEM (Original Equipment Manufacturers), Asia ODMs (Original Design Manufacturers), addressing and stimulating devices deals and opportunities available across the World, differentiating with the Windows Ecosystem and some key Vertical Market Strategies• Partner Account Managers/Field & Partner outreach through digital marketing, direct Marketing and one-to-one marketing & high impact Partner Facing Communications. Build, foster and maintain a healthy relationship with internal and external Community and work closely with other relevant internal segment stakeholders.• Support Business Management Team on several timely deliverables, such as maintaining communities Distribution lists, Sharepoint sites, Official Program Website, monthly community calls presentations & schedules, Internal & External Executive meetings arrangement, etc Show less

  • EMEA Server & Hybrid Cloud Channel Executive for Dell Technologies

    Nov 2020 - now

  • Microsoft OEM EMEA Dell Sales Center Lead

    Oct 2017 - Oct 2020

  • Microsoft Worldwide OEM Marketing Manager | Local Device Partners

    Jan 2015 - Oct 2017

  • Local Channel Partners Relations Specialist, WW OEM Channel Sales at Microsoft

    Jan 2014 - Jan 2015

  • Named Partners Relations Specialist - WW OEM Named

    May 2011 - Dec 2013