Vittorio Orlando

Experience

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  Kira animazione

  Jun 2005 - Sept 2008

  Senior Animator

  - Entertained tourists to ensure a positive stay at the resort- Organized and participated in evening shows, including games with customers and dancing

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  Ogilvy & Mather Advertising

  Jul 2013 - Aug 2013

  Brand manager intern - San Pellegrino

  - Contributing to defining the new digital marketing campaign of San Pellegrino - Represented San Pellegrino during its new marketing campaign, where users located in the USA remotely controlled custom robots in one of the main squares of Taormina- Planned the best way to deliver the brand message to customers and guiding them through the whole experience

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  Vodafone

  Jun 2015 - Feb 2020

  - Leading the marketing plan and strategy definition for fixed line, defining offer portfolio, pricing and canvass promotions, budget and target definition for acquisition, upselling, competitor benchmarks and new business opportunities- In charge of Go-to-market and go-to-sales activities that maximize product performance, sales enablement and in-life management, defining product positioning and communication strategy on all touchpoints, adv. campaign and media (ATL, BTL and Trade), sales channels strategy and channels remuneration- Managing all key stakeholders (Operation, IT, Partnership, Sales Channels, Finance, Technology, Digital) to ensure successful delivery and implementation of project within timingsDetermining key business opportunities for new product development and growth by analyzing P&L ,KPI performance and in market trends Show less - Led sales channel stakeholders in defining opportunities on customer experience initiatives to increase Distribution Efficiency through Cost Efficiency and higher Value-In- Strong work with Marketing offer teams to support ATL and BTL communication strategy and activities, in stores- Leading implementation of main CEX in retail projects along with consumer insights analysis, positioning and competition analysis, both quantitative and qualitative, product concept development to identify areas of differentiation and ,in the end, advertising campaign ideation - In charge of budget in retail planning and forecast (2mln€) to support store initiatives (trade and local marketing), customer journey improvement and innovation in store and events Show less An exclusive talent program of 2 years for top graduates designed to develop polyhedral skills through a functionally designed plan of rotation into different areas of the business (Rotation described above)- Sales and In-Store training (Dec'15-Feb'16)Getting in contact and understanding customer's needs through a complete experience inside a Flagship of Milan- Contact center and CRM (Mar'16-Apr'16)Immersive deep dive on contact center activities for 1 months, being a consultant in the main CC in Ivrea, gaining knowledge on main improvement points of the company and proposing new ideas to improve the approach to the single customer- M-Care department (Apr'16-May'16)Online experience with My Vodafone App team, assisting the implementation of a new app feature called "Serve Aiuto"​ to better assist the customer thanks to a re-design of the FAQ consultancy process Show less

  • Senior Product Marketing Manager - Broadband and UltraBroadband

    Sept 2017 - Feb 2020

  • Project Manager in Customer Experience and Marketing in Retail

    Dec 2016 - Dec 2017

  • Customer Experience Excellence Project Manager- Discover Graduate Programme

    Aug 2016 - Jan 2017

  • Channel Strategy Analist - Discover graduate programme

    May 2016 - Aug 2016

  • Discover Graduate Programme - Sales and Customer experience

    Dec 2015 - May 2016

  • Product Marketing Manager Intern- Broadband and Ultrabroadband

    Jun 2015 - Dec 2015
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  Amazon

  Feb 2020 - now

  • Marketing Manager FBA

    Feb 2022 - now

  • Program Manager Pan-European FBA

    Feb 2020 - Mar 2022