Dominika Seliger

Experience

• 

  Los Angeles Magazine

  Jan 2013 - Jun 2013

  Editorial Intern, Food Department

  • Contributed original, creative editorial content for Los Angeles Magazine’s blog, the Digest• Responsible for construction of the Digest weekly e-newsletter• Fact checked• Participated in general office administrative duties

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  Fossil Group, Inc.

  Oct 2013 - Mar 2014

  Showroom Assistant

  • Assisted leather and watch sales teams with merchandising Showroom floor in preparation for market weeks for Fossil and multiple licensed brands• Checked in product samples and organized with line sheets• Maintained and managed showroom premise

• 

  Bread & Butter

  May 2014 - Oct 2014

  Digital Assistant Account Executive

  • Created original copy on multiple social media platforms for hospitality industry clients• Assembled weekly and monthly social media content calendars• Measured success and compiled weekly and monthly analytical success reports for clients• Monitored and engaged in community management on social media channels

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  Liquipel

  Oct 2014 - Dec 2015

  Marketing and Sales Training Manager

  • Led marketing communications efforts for national retailers, driving brand awareness for Liquipel’s pioneering waterproof smartphone and screen protection technology.• Developed and implemented a structured sales training program for 2,400 major nationwide retailers, including Sprint and RadioShack.• Conducted live training webinars for over 500 national retailers, equipping sales teams with in-depth product knowledge and sales strategies.• Partnered with the Marketing Director to launch national retailer promotions and incentive programs, increasing sales and customer engagement. Show less

• 

  Brookfield Residential

  Feb 2016 - Jul 2023

  • Developed and executed content strategies that improved content quality, usability, and maintainability while increasing brand awareness and audience engagement.• Maintained and elevated a consistent, sophisticated brand tone across BrookfieldResidential.com, crafting strategic content and copy to align with business goals.• Led the creation of original branded content for a variety of digital platforms, ensuring all final assets effectively met both creative and business objectives.• Identified and managed creative talent for content production, including photo and video shoots, collaborating with agencies, photographers, videographers, copywriters, stylists, and models.• Created and delivered executive-level presentations for leadership, ensuring alignment on marketing priorities.• Conducted market research and audience analysis to inform targeted content strategies across digital channels. Show less • Key team member in a company-wide digital transformation initiative, contributing to the launch of the New Home Visualizer project myVision, which included interactive site maps and various visualization tools.• Developed and implemented digital style and branding guidelines for BrookfieldResidential.com, ensuring consistency across division content.• Led a quarterly full-site content review process, maintaining brand voice and quality across 9+ division markets across North America.• Built and managed a high-performing content team, overseeing content creation and alignment with strategic goals.• Strategized, produced, and creatively directed large-scale North American photo shoots, generating content for corporate web pages, company-wide campaigns, retargeting ads, and blogs.• Created and executed a national media campaign for myTime Self-Guided Home Tours.• Managed the North American yearly content budget for digital marketing, ensuring efficient resource allocation. Show less • Collaborated with team members and agency partners to design website pages and enhancements, strategically showcasing content aligned with business goals and SEO best practices.• Developed the BrookfieldResidential.com blog strategy, successfully rolling it out across 9 divisions.• Played an integral role in the BrookfieldResidential.com website unification project, working with 9 divisions to gather regional content, prep and load content, optimize for SEO, and assist the web development team in testing web pages for releases.• Coordinated the migration of content from multiple CMS platforms into Sitecore, ensuring consistency and alignment with organizational objectives.• Collaborated with cross-functional teams to ensure the successful redesign and relaunch of the unified website, enhancing user experience and functionality.• Strategized, produced, and creatively directed large-scale North American photo shoots, delivering high-quality content for multiple digital platforms.• Created an award-winning social media strategy that included style, design, budget establishment, talent management for content production, etc.• Conducted strategic and thoughtful evaluation of marketing analytics on all platforms to gain deeper business insights • Elevated business data in the company's e-blast system and reporting to create a positive customer touchpoint Show less

  • Digital Content Strategist, Center-Led, North America

    Jan 2022 - Jul 2023

  • Senior Digital Marketing Associate, Center-Led, North America

    Mar 2020 - Jan 2022

  • Digital Marketing Associate, North America

    Feb 2016 - Mar 2020