
Ritesh Pai
Content Writer/Auditor

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Skills
RobohelpFramemakerTechnical writingTechnical documentationUnixOnline helpSoftware documentationAgile methodologiesManualsProduct managementAdobe acrobatLinuxMicrosoft wordMysqlRequirements analysisWeb servicesWindows serverManagementSharepointUser interface designUser experiencePerlTrainingXmlTeam managementUser interfaceHelp authoringVideo productionOnline advertisingDocumentationAdtechProject managementSoftware project managementTechnical communicationHosted servicesHosted microsoft exchangeSs7GsmGprsMobile communicationsRoamingRtbVirtualizationReal time biddingAd servingSspWikisSolarisApisSdkAbout me
Pragmatic Marketing-certified Product Manager with more than 14 years of total experience handling Requirements analysis, Customer engagement, Agile-based product development, Technology-specific vendor management, Project status reporting to Top management, Cross-functional communication with Business and Operations teams, Team hiring, training and mentoring, Roadmap management and prioritization, GTM collateral development, and Billing and pricing recommendations Specialties: ■ Well-versed with the following domains - E-commerce, SEO, Virtual Web Hosting and services, Mobile telephony (GSM and GPRS signaling-based products) and Online Advertising technology ■ Worked on Linux, Unix, Solaris and Windows Server ■ Sound understanding of C, C++, C#, VC, VB, Perl, Java, and ASP ■ Worked on SQL Server, MySQL, Oracle, and PostgreSQL
Education

University of Mumbai
1998 - 2002B.E. ElectronicsActivities and Societies: Was a member of IEEE Did my engineering from Thadomal Shahani Engg. College, Bandra, Mumbai
Experience

EClerx
Sept 2002 - Jan 2004Content Writer/Auditor■ Authored sales-oriented content and technical specifications for products sold on the Dell US web site■ Reviewed the content written by others for grammatical and technical mistakes■ Managed the content delivery for Dell's special product releases by communicating directly with the Dell Product Managers and handling a team specially created for writing the content for these products■ Handled product launches successfully for Dell.com that had very high visibility■ Managed a team of 2 writers and was also involved in hiring of new team members for multiple departments Show less

Ensim Corporation
Jan 2004 - Oct 2006Technical Writer■ Had complete ownership of all the documents related to a particular product that included planning, collecting information, analyzing the content, creating the documentation, and releasing the documents to Operations■ Managed various types of documents including Readme files, Release Notes, Installation and Upgrade Guides, Getting Started Guides, Technical Reference Guides, API Guides, Best Practices Guides, SDK class reference, Web Services Help systems, and online Help systems■ Involved in hiring of new team members Show less

Mobileum
Oct 2006 - Sept 2011Technical Writer - Team Lead■ Managed a documentation team of four members based in the Mumbai, Bangalore and Gurgaon branch offices ■ Complete ownership of all the product documents that included planning, collecting information, analyzing the content, creating the documentation, and releasing the documents to Operations■ Managed various types of documents including Installation and Migration Guides, SNMP Reference Guides, Troubleshooting Guides, API Guides, User Guides and Online Help systems■ Created and updated style templates for documents created using Microsoft Word, and style and structure templates for PDFs and online help created using Help & Manual■ Installed, customized and managed Twiki, a wiki-based portal used for knowledge sharing and documentation review Show less

PubMatic
Sept 2011 - now■ Currently managing UI Workflow and Automation portfolio which includes making all products self-serve for both sell-side and buy-side customers.■ Improving the efficiency of our Customer Success and Ad Solutions teams by analyzing and automating manual onboarding, optimization and troubleshooting activities. ■ Also managing automation projects for our ML and monetization-related algorithms.■ Managing and mentoring a Product Manager for handling billing and pricing-related requirements.■ Also currently managing the following products:● Inventory Quality - Managing inventory quality for programmatic buyers which includes filtering of spider and IP-based bot inventory, reducing fraudulent and unsafe traffic, and providing viewability.● Ad Quality - Managing brand control/safety for premium publishers which includes blocking non-preferred advertisers, allowing only preferred advertisers, pixel-based insights, reducing pixel latency and pre-approving/rejecting creatives. Show less ■ Managed the following three products:● Internationalization - Managing international markets' requirements for PubMatic platform and products, which includes localization, currency conversion, timezone-based reporting, etc.● Brand Control - Managing brand control/safety for premium publishers which includes blacklisting and whitelisting non-preferred advertisers, pixel-based insights, reducing pixel latency and pre-approving/rejecting creatives. ● Inventory Quality - Managing inventory quality for programmatic buyers which includes filtering of spider and IP-based bot inventory, reducing fraudulent and unsafe traffic, and providing viewability.■ Responsibilities included Requirements analysis, Customer engagement, Agile product development, Technology-specific vendor management, Project status reporting to the top management, Cross-functional communication with Business and Operations teams, Team hiring, training and mentoring, Roadmap management and prioritization, GTM collateral development, and Billing and pricing recommendations. Show less ■ Managed the customer-facing documents for all the products developed within the organization, which included Online Help systems, Frequently Asked Questions (FAQs), Reference Guides, API Guides, SDK help modules and User Guides ■ Managed a team of one writer and mentored her to manage the documentation needs of multiple products.■ Responsibilities included Hiring, training and managing the documentation team, Communication with various cross-functional teams, Tracking, planning, and scheduling documentation updates, Resource allocation, Pre-release verification, Post-release archival, Team productivity calculation, Usage metrics analysis, Documentation competitive and strategy analysis.■ Created videos to help train employees and customers on new products and features Show less
Associate Director, Product Management
Aug 2023 - nowAssociate Director, Product Management
Mar 2021 - Sept 2023Senior Product Manager
Sept 2015 - Mar 2021Product Manager
Feb 2015 - Sept 2015Manager - Technical Writing
Sept 2011 - Feb 2015
Licenses & Certifications

Pragmatic marketing certified – level i (pmc-i)
Pragmatic marketing
Languages
- enEnglish
- hiHindi
- maMarathi
- koKonkani
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