Drew Christofferson

Experience

• 

  Trinsic

  Nov 2019 - Jan 2021

  Product Manager

  Trinsic is a digital identity Seed startup, backed by Kickstart. - Wrote SQL queries on 4 MySQL databases to identify the top 5 user actions leading to retention- Built 4 PowerBI product dashboards from scratch that were reviewed daily by the leadership team

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  Podium

  Jun 2021 - Feb 2022

  Podium is a Series D SMB SaaS company; #42 on the Forbes 2022 Cloud 100 list- Conducted 8 user research interviews to understand customer needs in payments, fraud management, and pricing; presented findings to executive stakeholders (VP of Product) to help refine the product roadmap- Spearheaded market analysis on 12 Point-of-Sale competitors; presented findings to executive stakeholders (VP of Product) to help refine the product roadmap - Identified churned users in product analytics and contacted 182 of them in partnership with the GTM team to collect customer feedback- Reactivated 46 customers, increasing annual processing by $XM

  • Product Strategist (Payments)

    Sept 2021 - Feb 2022

  • Product Ops

    Jun 2021 - Oct 2021
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  Ontray

  Aug 2021 - Nov 2022

  Lead Product Manager

  Ontray is a pre-seed home restaurant digital marketplace. During my 1-year master's, I led product strategy and growth in a true zero-to-one space.- Designed and led a team to build a marketplace web & mobile app from zero to one in 4 months- Scaled supply to 20 chefs and demand to hundreds of buyers through social media marketing, direct sales, and local events - Identified a UX friction point with Mixpanel product analytics, increasing order completion by 20%- Negotiated with the Utah State Health Dept. to set up Utah’s first home restaurant marketplace- Pitched investors and won ~$20,000 in grant money across multiple competitions- Recruited and managed a team of 3 internsThe company shut down in late 2022 for various market challenges and legal restrictions. Show less

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  Capital One

  Aug 2022 - now

  Transaction fraud ML product manager- Evangelized a multi-year product vision to executive stakeholders (VP of Product/Tech)- Led product strategy, prioritization, and scrum team ceremonies for ML transaction fraud team- Implemented ML feature experimentation tools, empowering analysts to catch $8M+ in fraud- Identified a major customer pain point and automated ML model evaluation, saving business analysts 50 hrs/month- Collaborated with cross-functional stakeholders (data science, engineering, and business analysts) to increase ML model refit frequency by 12%- Presented the first “Voice of the Customer” campaign enterprise ML platform executive stakeholders (VP+), influencing the roadmap prioritization Show less B2B Vendor Payments Product Manager- Implemented multi-user permissions to increase gross processing by 37% in the product- Conducted 15 live customer interviews and presented 6 takeaways to executives that got incorporated into the product roadmap- Created a testing plan with 50+ cases for the multi-user permissions feature, catching a bug that would have created severe customer experience and liability risk- Initiated an early access program for 20 customers in partnership with the GTM team, which increased loyalty and created a direct feedback channel for the product team Show less

  • Sr. Associate Product Manager

    Aug 2023 - now

  • Associate Product Manager

    Aug 2022 - Jul 2023