Lee Shyen Ming

Experience

• 

  WebNIC

  Mar 2009 - May 2010

  Web Designer

  - Manage the Web Content Update by daily or weekly basis- In-charge to research and proposal the Web Design Project- Liaise with the Client Office get the necessary information for the Web Design Project Proposal- Work with SEO Lead to Monitor the Website Traffic by using Analytics Tool

• 

  U Mobile

  Jan 2010 - Jan 2011

  Engineer: Enterprise Operation

  - Create the SharePoint Page with the Senior Engineer- Create the Campaign Animation Video by using Adobe Flash- Part of the User Assurance Test for the Sim Card Function

• 

  IDC Malaysia

  May 2011 - May 2013

  Associate Web Executive

  - Responsible on Web Content Management- Editing for the Web and Graphic Design for IDC Events (ASEAN & Asia Pacific)- Work to build the Centerlise Web Content Management System with Principle Developer.

• 

  AirAsia Berhad

  Jan 2013 - Jan 2015

  - Ancillary Master Data Management for 8 Airlines in the group- Manage Ancillary Product Code (Prebook & In-flights) into reporting, also clarified each product with Product Details, Condition and Status- Created a Master Reference for Ancillary reporting for Management Reporting and Financial Reporting- Working closely with Ancillary & Marketing Team on ah-doc report Development - Analyse and report on key data from all areas of the Online Activities- Create Holistic Dashboards by pulling data from Analytics System for Presentation to Management- Work with Marketing and other Cross Functional team to improve Web Sales Conversion, eg: Free Seat Campaign- Work with IT and Web Team to ensure all Web Activities in tracked

  • Ancillary Data Analyst

    Jan 2014 - Jan 2015

  • Junior Web Analyst

    Jan 2013 - Jan 2014
• 

  Watson's Personal Care Store Malaysia

  Jan 2015 - May 2016

  E-Commerce Executive

  - Provide the weekly & monthly Online Performance Reports- Conduct commercial analysis and assist to create Campaign Concepts for online promotion, events, product launches & etc- Support the e-commerce team with Online Shopping Enhancements by data analysis- Assist the e-commerce team in other ad hoc reporting- Manage the Post Conversion Process (Warehouse Fulfillment, Customer Service & Reporting)- Work with Customer Service Team to solve Online order issue- Liaise with Store Team for Online Order Enquiry Daha az göster

• 

  SEEK

  Jan 2016 - Jan 2019

  Senior Digital Web Analyst

  - Define the Product Strategy Plan by using data with Product Owners- Provide the weekly & monthly Product Performance Scorecard- Provide the insights to the Product Team on the Product Enhancement- Propose & Develop the tracking plan for New Product- Establish the Analytics & Reporting Process- Establish the Automation Process for Regular Report Delivery

• 

  Decathlon Malaysia

  Jan 2020 - Mar 2021

  E-commerce Merchandising Leader

  - Responsibility to follow up and analyse the sales development and take necessary actions based on those results- Drive Sales to maximize selling and create the best shopping experience by categorising the products by season- Establish the Online Store Campaign Process involve E-commerce, Inventory Supply, Information Technology, Store Operation, Fulfilment, Customer Service & Delivery Partner- Create the One Day Campaign to boost the online selling during the COVID Period, with the Team Good Work in Platform & Marketplace, achieve more than MYR2M in One Day Sales and Break the Asia Record- Working with the Online System Team for New System migration Daha az göster

• 

  IKEA

  Jan 2021 - Jan 2024

  - Research on the Retail Paradoxication in Worldwide Market- Commercial Crisis Research on current IKEA Retail Model- Create D Model for IKEA Phygital Transformation Worldwide- Observe & Analyse current high cost low performance of Digital Marketing Process- Purpose the IKEA way of Communication to bring back the Legacy Booklet Process, collaborate with IKEA Human Capital and advancing by Technology - Segmentise the Legacy Customer Data into Family Profile to understand the Community needs- Purpose the IKEA Entrepreneur to Transform the East Coast Personal Shopper Issue- Purpose the Sustainability Business Plan to break down 4 main Business areas: Community, Enterprenuer, Small Business & Workplace- Purpose the Budgetting Process focus on Co-workers Competency to drop the unreasonable incremental of sales Daha az göster - To lead the Commercial Navigation Team to understand IKEA Digital Business Performance- To create the Digital Business Performance formula to shown accuracy view in business to help to keep track the Digital Sales to meet the Yearly Budget. - Create the Customer Funnel by using 5 sets of data to keep track the Digital Performance for 5 Markets: Singapore, Malaysia, Thailand, Philippines & Mexico- Perform quarterly commercial activation performance follow-up on sales trends, range growth and margin development in Home Furnishing Business Daha az göster

  • Commercial Navigator (Commercial Activation & Channels)

    May 2022 - Jan 2024

  • Commercial Navigation Specialist

    Jan 2021 - May 2022