Aayush Madia

Experience

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  ANZ

  Jun 2015 - Jul 2018

  Digital Product Owner

  While at ANZ as a Digital Product Owner, my primary focus was on ideation, grooming and delivery of initiatives across their payments and service platform – ANZ internet banking. Championing the product owner craft through ANZ’s major agile transformation and working on key industry projects such NPP (New payments platform) and PAY ID (allowing customers to pay via personal identifiers such as mobile number and email address) were some of my highlights at ANZ. While leading the optimisation portfolio to uplift customer experience across the channel were some of my primary responsibilities. Show less

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  Australia Post

  Jul 2018 - Jul 2019

  Digital Product owner

  While at Australia Post as a Digital Product Owner, I was primarily leading a major transformation of Australia posts digital acquisition funnels. Additionally, was responsible for the ideation and grooming of initiatives and working closely with a cross functional delivery team to deliver initiatives and uplift user experience across Australia Post’s primary digital assets - Auspost.com.au, StarTrack.com.au, australiapostcollectables.com.au, ourpost.com.au, digitalid.com and other supporting micro sites. Show less

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  Bupa

  Jul 2019 - Jul 2021

  Senior Digital Product Owner

  While at Bupa as a Senior Digital Product Owner, I was responsible for leading and maintaining the overall product backlog for digital sales. Additionally responsible for driving backlog grooming, prioritisation and authoring of user stories, features, and epics to provide multiple squads with well understood initiatives for a PI (using SAFe methodology). Leading various initiatives for Bupa Digital, which resulted in an uplift in user experience while ensuring an increase in digital sales and business capability. Show less

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  TPG Telecom

  Jul 2021 - Sept 2022

  Principal Product Owner Digital

  As the head of a team at TPG, I undertook the distinct role of leading a team of Digital Product Owners. Our collective mission was to strategically enhance the digital channels for both Vodafone and TPG. Notably, this endeavor was set against the backdrop of a significant merger between TPG and Vodafone.In this challenging environment, we devised and executed strategies aimed at not only optimising acquisition and sales web journeys but also harmonising these processes to align with the merged entity’s objectives. Navigating the intricacies of the TPG and Vodafone merger, we successfully achieved outcomes that fostered seamless web customer experiences and robust business growth. Show less

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  Adobe

  Sept 2022 - now

  • Principal Product Manager - APAC & Japan (Experience Cloud)

    Feb 2024 - now

  • Product Manager - APAC & Japan (Experience Cloud)

    Sept 2022 - Feb 2024