Khai Pham

Experience

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  BELL UEH

  Feb 2020 - Jun 2021

  Member of External Relations
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  WorldLink Ho Chi Minh

  Jun 2021 - Dec 2021

  Social Media Marketing

  - Creating content ideas and designing social media posts on Facebook, Website,..- Be in charge of Content Advertising to drive engagement, audience growth and sales- Managing social media post's schedule - Increasing post and fanpage's engagement

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  QTPro Marketing

  Oct 2021 - Jul 2022

  - Lead the execution of marketing plans for clients from the beginning.- Research the market, establish positioning, identify the target audience and develop marketing plans for clients (including objectives and directions) - Analyze customer insights and consumer trends to build marketing strategies for clients - Working in partnership with the Design and Content team, monthly create a content timeline and guide the Design and Content team to follow and meet objectives for all digital posts (advertising, video,..)- Support setting up and managing social media timeline as well as special events, competitions for company Show less

  • Social Media Strategist

    Dec 2021 - Jul 2022

  • Social Media Intern

    Oct 2021 - Dec 2021
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  A.C.T Academy

  Apr 2022 - Oct 2022

  Marketing Executive

  - Research and analyze about the market as well as target audience (both for A.C.T Academy Adults and A.C.T Academy Kids & Teens) to give a solution for a business's growth - Managing all communication channels of A.C.T Academy (Youtube, Instagram, Facebook,)- Plan and execute digital campaigns with interesting ideas and concepts to push leads on social media channels.- Work in partnership with media team to run advertising on digital platforms - Plan and execute student's performance showcase and workshop events (timeline, CE,..)- Build up content strategy and content direction following marketing plan- Create contents including text posts and visual brief (videos, photos) for social media channels and email marketing- Brief content and visuals for POSM (standee, flyer, brochure,..) - Doing other tasks assigned by Marketing Manager Show less

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  Lime Orange

  Nov 2022 - Apr 2024

  Digital Marketing Executive
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  CUCKOO APPLIANCES PRIVATE LIMITED

  Mar 2024 - now

  Digital Marketing Specialist

  - Lead of integrated marketing activities for CUCKOO, both ATL (80%) and BTL (20%), ensure OTIFexecution in collaboration with cross functions. - Managing, monitoring & optimizing advertising campaign to achieve all KPIS of digital campaigns- Develop & manage CUCKOO Mall website & other digital tracking tools GA4, E-commerceto enhance customer website experience & optimize customer purchase journey.- Develop & implement SEO/SEM strategies to maintain our website rank & improve website traffics- Work in partnership with agencies to quarterly develop communication plan & media plan that meet all media objectives & align with brand strategy. Show less