Kenneth Lee

Experience

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  SIM Student's Toastmasters

  Jan 2008 - Jan 2009

  President

  As President, SIM Student's Toastmasters, I worked to raise profile of public speaking in School and built a team to win national competitions.My belief is that every person can speak in front of a crowd and I strived to make it a reality. During my time as President, I changed the direction of the club from an externally taught club, to an internally built club. It was a move to build confidence internally without interference from external parties.The club went on to win zone competitions, beating out adult clubs in multiple years after I left. I remember and appreciate the great people who made this possible together with me. Show less

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  Charlton Media Group

  Jan 2009 - Dec 2009

  Social Media Strategy

  Build audience for online news site using social media strategies.

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  JobsCentral Pte Ltd

  Feb 2010 - Oct 2010

  Project Executive
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  Consulus

  Dec 2010 - Jun 2014

  Building and developing Social Media and Web Engagement strategies for clients, geared to ensure brand popularity, relevance and longevity that will shape the world Strategy Consultant for retail clients, applying Consulus Methodology to build brands for longevity that will shape the world.

  • Senior Manager, Social Strategy

    Jun 2013 - Jun 2014

  • Strategy Consultant

    Dec 2010 - May 2013
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  Chye Lee & Sons Pte Ltd

  Jun 2014 - Aug 2024

  Assistant Director, Communications

  My work at Chye Lee & Sons Pte Ltd, a Singaporean property developer, primarily revolves around leading the myVillage Brand Team in advertising, promotions, media and tenant relations.This role is heavily involved in long-term mall strategy, with the aim of turning myVillage at Serangoon Garden into an iconic destination in the rustic Serangoon Gardens enclave Business Development is a core part of this role, with commercial property rentals taking the bulk of the activity. This involves active seeking of new prospects, relationship building and closing leases with existing tenants. In the past 24 months, I have driven over $5 million in revenue. Show less

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  Daily Vanity Pte Ltd

  Sept 2014 - Aug 2018

  Fitness and Wellness Writer

  I write regular pieces about Health, Wellness and Fitness for Daily Vanity, and also work on a monthly column called "He Says, She Says..." together with popular female lifestyle influencer, Carrie Sim.You can find my articles here: http://dailyvanity.sg/a/kennethlee/

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  Freelance Social Media Consulting

  Jan 2015 - Aug 2019

  Social Media Consultant

  I manage, enhance and build Social Media Presence for a set of B2C Brands with the objective of entrenching a brand personality in the minds of platform followers. Bringing over 7 years of Social Media Communications and PR to bear, I have helped clients generate and sustain engagement. When the unexpected happens, I am also there to provide immediate as well as long-term advice & solutions to the problems at hand.Key capabilities include:- Social Media Management- Online PR - Media Coaching- Social Media/Online Crisis PR Consulting Show less

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  AvenueOne

  Mar 2016 - Sept 2016

  Travel Writer

  I write regular travel-focused pieces for newly launched AvenueOne, a sister site of Daily Vanity. I do a variety of article types, from staycations and luxury travel, to dream destinations and travel accessories.You can find my articles at: http://aveonemag.com/author/kennethlee/

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  Boston University College of Communication

  Aug 2018 - May 2019

  Graduate Teaching Assistant

  I was a teaching assistant for CO 101 (The World of Communication: The Human Storyteller). This module serves as an entry point for undergraduates into the field of Communication. I ran weekly discussion sessions for this class, and provided support for students taking this module. This included running through class material from lectures, ensuring that assignment/project requirements were understood, and grading all projects and exercises.

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  Metter Media LLC

  May 2019 - Mar 2020

  Social Media Intern

  My objective in doing this internship over this summer is to really get back in the trenches. In this job, I am focused on creating work with speed and accuracy, spending the hours needed to re-sharpen my senses when it comes to execution of strategy. In this role, I am working on:- Creating Social Media content and copy for Insurance and Finance clients.- Storytelling on Social Media for Insurance and Finance clients- Community Building and Engagement for clients.- Identifying key trends and activity relevant to client accounts for future marketing purposes. Show less

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  Boston University College of Communication

  Aug 2019 - Jan 2020

  Graduate Assistant

  Graduate Assistant to Gary Sheffer, Sandra R. Frazier Professor of Public Relations at Boston University.

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  The Crux of the Story

  Aug 2019 - Mar 2020

  Production

  The Crux is a podcast that goes out to over 10,000 listeners. Created by Boston University professors and public relations veterans Mike Fernandez and Gary Sheffer. The Crux tackles relevant and often controversial topics in the field of communications that are shaping business, politics, and our daily lives.With a new episode every week, The Crux presents prominent guests from PR, journalism, business, and academia. Fernandez and Sheffer also discuss the latest news and issues in public relations. Show less

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  The Branding Beardos

  Apr 2020 - Sept 2021

  A branding podcast focused on Asian brand perspectives. Inspiring the next great Asian brand.We want to inspire business owners of SMEs to take action and build the next great Asian brand through a dose of hard truths and clear, actionable insights. Watch or listen to The Branding Beardos podcast on your preferred platform. Now available on Spotify, YouTube, Apple Podcasts, Google Podcasts, and Anchor. Direct, honest and hyper-local, The Branding Beardos Podcast bringing over 20 years of expertise in brand, marketing and communications to you. Every week, we talk about branding and business in direct, easy to understand terms for an Asian audience.

  • Co-Host/Co-Founder

    Mar 2020 - Sept 2021

  • Podcaster

    Apr 2020 - Apr 2021
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  That Marketing Guy

  Sept 2024 - now

  Associate Director, Consulting

  My experiences at Chye Lee & Sons paved the way for me to enter this new role. Part creative, part business builder, and all about communication, I work with a crack team of creatives and strategists to come up with campaigns that will move people, and make them care.