Kana Ko

Experience

• 

  JCDecaux

  Sept 2012 - Mar 2015

  • Senior Marketing Executive

    Jul 2014 - Mar 2015

  • Marketing Executive

    Jan 2013 - Jun 2014

  • Marketing Assistant

    Sept 2012 - Dec 2012
• 

  Godiva Chocolatier

  Jun 2015 - Jul 2023

  • Travel Retail Trade Marketing Manager - Asia Pacific

    Apr 2022 - Jul 2023

  • Travel Retail Assistant Trade Marketing Manager - Asia Pacific

    Mar 2019 - May 2022

  • Travel Retail Senior Trade Marketing Executive - Asia Pacific

    Mar 2017 - Feb 2019

  • Travel Retail Trade Marketing Executive - Asia Pacific

    Jun 2015 - Feb 2017
• 

  Max Advanced Brakes

  Jan 2024 - now

  ECommerce and Marketplace Specialist

  - Manage the end-to-end process of creating, updating, and publishing product listings across multiple online marketplaces, ensuring accuracy and alignment with brand guidelines- Analyze existing product listings to identify areas for improvement, while also keeping a close eye on industry and competitor listings to stay informed about current trends and optimization strategies - Conduct thorough keyword research to discover popular and relevant terms that resonate with target audience - Implement data-driven strategies to enhance listing visibility and align with SEO best practices- Collaborate closely with cross-functional teams, including marketing, IT, and product, as well as external partners like Amazon, eBay and Walmart. Ensure that listing content is aligned with overall marketing strategies, promotions, and product launches- Carry out A/B testing to determine the most effective listing combinations while maintaining compliance with marketplace standards and regulations- Regularly monitor and analyze sales and performance metrics for all listings across various channels. Leverage analytical tools to gauge the impact of changes and A/B tests, identifying further opportunities for optimization Show less