Yonah Lowenstein

Experience

• 

  Dynamic Direct LLC

  Feb 2011 - Jun 2014

  Founder and CEM

  Cellphone and Consumer Electronics Wholesaler/Retailer. An early adopter of eCommerce marketplaces, acquired after 3 years by the largest company in the sector.

• 

  Zinnia Clothing

  Jun 2014 - Jun 2015

  Founder and CEO

  High-end Fashion retail store and event space located in Midtown Manhattan. Catered to large clothing brands and manufacturers, and specialized in sample sales and seasonal closeouts.

• 

  PlanITROI

  Aug 2015 - Aug 2018

  Improving efficiency and solving challenges, from processes to integrations. Leader of Ecommerce, Merchandising, and Customer Service.Selected accomplishments include:Created ecosystem of 16 channels; Led sales presentation to client C Suite; Launched a PIM; Developed an innovative price scraping tool to keep abreast of market changes; Build team of CS, Ops, and Strategy from scratch; launched NA D2C site Leader and creator of Merchandising and Digital Marketing teams, using automation and SEO to increase product visibility and optimize processes. Created the distribution strategy and operating plan for multi-channel e-Commerce portfolio. Responsible for establishing establishing online E-tail revenue streams through .com, direct to major Etailers, and 3P through Amazon, eBay et al.

  • Senior Director of Digital

    Jan 2018 - Aug 2018

  • Director of Merchandising & eCommerce

    Oct 2016 - Jan 2018

  • Director of eCommerce

    Aug 2015 - Oct 2016
• 

  JYL LLC

  Sept 2018 - Sept 2019

  Ecommerce Consultant

  eCommerce consultancy specializing in Fulfillment, Customer Service, Processes and Marketplace.Selected accomplishments include:Complete national eCommerce program launched for client including D2C site, Amazon Seller account, DM programs; eCommerce Strategy business plan formulation; Lead on business formulation and launch.

• 

  ProCaps Laboratories

  Sept 2019 - Feb 2022

  Director of Digital

  Responsible for the revenue, channel growth and management of E-Commerce sales, including customer experience (UI/UX), retention, merchandising, and marketing. Reporting to CMO, accountable for monitoring, reporting, and achieving KPIs, P&L ownership and operating margin growth responsibility. Selected accomplishments include:Assortment growth; Conversion rate increase of 46% YoY; Branding relaunch on Amazon/D2C; Mid-8 figure Marketing budget and external agency launch & management; Leading cross-functional OOS reduction task force across Sales, IT, Supply Chain, R&D; D2C site relaunch with new UX/UI, retention programs; ISO and COA coordination with Amazon. Show less

• 

  Midea America Corp

  Feb 2022 - Aug 2024

  Director Of Ecommerce
• 

  Sweetnight Furniture Co.,Ltd

  Aug 2024 - now

  Head of Sales - US