
Ashley Shaw
Sales Representative

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Connect with Ashley Shaw to Send Message
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About me
✨ I teach entrepreneurs how to grow their business using ai + simplified tech tools 🌱 so they can achieve financial + time freedom
Education

Institute of Project Management
-Project Management Professional Pending
Queen's University
2003 - 2006Bachelor of Arts Honours Women's StudiesActivities and Societies: Broken Arrow

Queen's University
2002 - 2005Bachelor of Arts English LiteratureActivities and Societies: Herstmonceux Castle
Experience

Vector Marketing
Jun 2004 - Sept 2006Sales RepresentativeGenerated Lead Base Through Referrals & Personal ContactsAchieved Monthly Sales Targets, Appointment Targets & Call TargetsIdentified Customer Needs & Prescribed Products Based On Goals

Joie De Vivre Jewellery
Jul 2005 - Jul 2010EntrepreneurSourced materials from factories in Vietnam Designed jewellery inclusing scarf rings, necklaces & hair pieces to be madeCreating the packaging for each item to keep shipping costs lowCompleted pricing to remain competitive in the online market place Complied inventory tracking system & shipping tracking systemNegotiated with manufactors & shipping fulfillment companiesSet & exceeded sales targets for the week, month & year (Achieved $30,000 in online sales per year)Created & designed optimized website (www.jdvjewellery.com) Exported jewellery from Vietnam to Ohio and then jewellery was shipped to various locations around the world Show less

GoodLife Fitness
Apr 2006 - Oct 2008Achieved financial success in areas of club revenue & managing expensesIncreased memberships sales and ensured individual and group revenue goals were achievedDirected the sales team, analyzed performance, inspected performance & created development plansBuilt relationships through community events and meetingsEnsured all sales tools, systems, and resources were used by all associatesRecruited, trained & developed all positions within the club including customer service representatives, sales associates and fitness managerEnsure club programs adhere to company standards to include personal training, child minding, group exercise, tanning and pro shopIncreased member retention & associate retentionMaintained a high level of communication and teamwork to ensure successful operations Show less
General Manager
Oct 2007 - Oct 2008Fitness Manager
Jul 2006 - Oct 2007Personal Trainer
Apr 2006 - Jul 2007

Anh Văn Hội Việt Mỹ
Oct 2008 - Jul 2009English TeacherTaught English to Vietnam students from public school age to adults.Prepared lesson plans for the class & prep workAdapted to various learning styles & behavioursCollaberated with various teachers to learn best practices

Saigon English Tutors
Dec 2008 - Apr 2009Ho Chi Minh City, VietnamWorked with various destination resorts to create sales systems & processes.Delivered customer service training and programming to a resort staff.Delivered English training for resort staff.

GoodLife Fitness
Jul 2009 - Sept 2015• Direct the region to execute the GoodLife vision which has ultimately led to high performance in New Brunswick. (1 of 12 Frederictonians are now GoodLife members)•Successfully transitioned two clubs to the Fit4Less brand by implementing change management strategies; overseeing club operations functions as the transition was communicated to members and associates; designed an effective employee relationship strategy, transitioned and retain displaced associates to other GoodLife locations.• Recruit and select a leadership team with competencies that align to execute the GoodLife vision, culture and purpose – this was accomplished through consistent leadership training and development • Created a culture of teamwork amongst 100 associates - together we are changing lives in New Brunswick and creating a depth-pool of talent.• Collaborate and strategize with cross-departmental teams – both provincially and nationally– this is elevating our ability to execute our vision and purpose.• Create consistency in culture and operations – this is achieved through effective communication; documentation; individual and team performance management; and management strategies.• Achieved consistent financial performance – this is accomplished by implementing management strategies; and individual and team performance management. • Manage a budget with a revenue of $6 million.• Build team succession and development plans through daily, monthly, quarterly and yearly goal-setting. Implementing consistent follow-up through communication, goals and meetings. Show less
Divisional Sales Manager
Dec 2011 - Sept 2015Regional Trainer & Management Development Coordinator
Jul 2009 - Dec 2011

Steve Nash Fitness World and Sports Club
Oct 2015 - Jun 2016District Sales Manager• Recruiting and developing an extraordinary leadership team with competencies that align to execute the vision, culture and purpose and continuing to grow and strengthen these competencies.• Creating consistency in culture and operations throughout multi-unit locations – this is achieved through leading by example, effective communication and playing on each individual club's strengths and unique selling propositions.• Serving as a resource to my people: providing insight and expertise on building the right team, club operations and serving our members to create the best experiences.• Building team succession and development plans through monthly goal-setting, consistent growth and development opportunities & follow-up through communication, goals and meetings.• Strategically planning and executing company initiatives to ensure the growth and development of our brand.• Building relationships in local communities to give back and be a part of strengthening our community. Show less

VI Fitness Centres
Jun 2016 - May 2018President• Developed a culture of winning and achieving targets through strategic priorities, alignment of the vision and values and living and breathing the mission.• Planned and executed on multiple projects increasing overall performance, which includes the success of the operations, member experience, financial results, and its people. • Developed shared goals and objectives for over 250 employees and 100 contracted service providers • Drove ongoing improvement of the organization’s business model and systems to ensure maximum client satisfaction, innovation, productivity and profitability • Developed a marketing, advertising and direct sales strategy to enhance the organization’s visibility, reputation, community involvement and market position. Show less

ASHLEYSHAW.CA
Oct 2017 - nowVisionaryWhen people ask me what I do, I tell them: "I help top-tier social sellers and entrepreneurs eliminate the overwhelm in their marketing efforts so they can have the business of their dreams.But what I really want to say is..."I show people how to get their BAD-ASS AUTHENTICITY back + I do this by giving them the tools to separate themselves in a sea of sameness - once and for all."AND WHAT I REALLY REALLY WANT TO SAY IS...My mom went into contractions in a Gold's Gym parking lot, I've sold everything from Hello Kitty to $1200 knife sets + I create UNAPOLOGETICALLY SIMPLE online marketing courses & done.for.you social media posting plans so that you can focus on the big rocks that help you build the business of your dreams.As you've probably guessed, teaching social sellers how to grow their business through their marketing efforts (and seriously taking down the overwhelm) is kind of my sweet spot.People come to me when they're feeling social media exhaustion or feeling salesy because they don't have a strategy. Through my online courses, done.for.you posting plans, workshops, and masterminds, we'll leave social media "analysis paralysis" behind and focus on the things that are scientifically backed to make the biggest difference in your business.I have a 16+year background in the fitness industry and I've worked with the largest fitness companies in Canada and a few ma and pa shops in between. I've been responsible for over 350 people -- and I've also been self-employed and been responsible for putting dinner on the table --and I've done both of these things. I'm not a newbie business mentor who just popped up. I've lived and breathed this stuff for years and only teach and share what I've tested myself.(**And if you REALLY want MORE, make sure to listen to my podcast: Social Selling Simplified where I ALWAYS get super real about how I starting making 6 figures in my first year of online business.)In Sweat & Social Selling Faith,Ash Show less
Licenses & Certifications
- View certificate

Crucial Accountability
Vital SmartsApr 2014 - View certificate

Crucial Confrontations
Vital SmartsApr 2011 - View certificate

Certified Content Marketing Specialist
DigitalMarketerJun 2021 - View certificate

Certified Social Media Marketing Specialist
DigitalMarketerMay 2021 - View certificate

Certified Customer Value Optimization Specialist
DigitalMarketerMay 2021
Honors & Awards
- Awarded to Ashley ShawCore Value Award VP of Operations Dec 2010 Awarded based on the 7 GoodLife Core Values; Passion, Trust, Integrity, Happiness, Peak Attitude, Personal Fitness & Caring.
- Awarded to Ashley ShawSummer Company Recipient Government Of Ontario Jun 2006 Through a program called Summer Company, you can get two things: •start-up money to kick-off a new summer business •advice and mentorship from local business leaders to help get the business up and running I learnt how to run my own student business as a summer job. You get to be your own boss while learning what it takes to manage a business. Sales, marketing, invoicing, bookkeeping, customer relationship, management — these were some of the skills I developed.I met… Show more Through a program called Summer Company, you can get two things: •start-up money to kick-off a new summer business •advice and mentorship from local business leaders to help get the business up and running I learnt how to run my own student business as a summer job. You get to be your own boss while learning what it takes to manage a business. Sales, marketing, invoicing, bookkeeping, customer relationship, management — these were some of the skills I developed.I met with an assigned mentor that coached my through my business plan and execution. Show less
Volunteer Experience
Mentor
Issued by Broken Arrow Residential Treatment on Dec 2011
Associated with Ashley ShawParticipant/Organizer
Issued by Spin4kids on Apr 2006
Associated with Ashley Shaw
Languages
- enEnglish
- frFrench
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