Petra Ackermann, EMBA

Experience

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  Astra, Organon, Solvay

  Apr 1993 - May 1998

  Key Account Manager, Sales Representative Pharma

  • Managed key clients in Swiss healthcare (RX, OTC, OTX)

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  Pharmacia&Upjohn

  Jun 1998 - Jun 2000

  Product Manager Clinical Marketing/Public Relation

  • Developed and implemented effective marketing and PR campaigns in clinical diagnostics • B2B marketing strategy (diagnostics)

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  ALSO Schweiz AG

  Jun 2000 - Feb 2001

  Training Director IT Bern/Mittelland

  • Led a national software development team and a regional training team in the IT sector.• Managed outsourcing contracts, quality assurance, process optimization, and IT-migration projects.

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  TRUE SA, Cape Town

  Mar 2001 - Jul 2007

  Founder & Managing Director

  • Founded and scaled a business offering MICE (Meetings, Incentives, Conferences, Events), hospitality, and tourism services.• Led a 86-person team and developed empowerment programs that provided training and job opportunities to underserved communities.• Negotiated with government stakeholders and maintained full regulatory compliance.✅ Highlight: Built a thriving enterprise recognized for ethical business practices and social impact, combining economic growth with local empowerment Show less

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  Adico Pharma AG

  Aug 2007 - May 2009

  Marketing Project Leader

  • Managed marketing activities for both pre- and post-launch phases of generic products.• Developed print and digital campaigns that drove product awareness in a saturated market.• Led registration, pricing and reimbursement negotiations. ✅ Highlight: Delivered a multi-channel marketing strategy that supported a major product launch and differentiated the offering in the generics segment.

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  Pfizer

  Jun 2009 - Jul 2012

  Portfolio Maximization Manager & Retail Key Account Manager

  • Developed and led the generics portfolio strategy, contributing to sustained revenue growth in a competitive market.• Managed strategic retail and hospital key accounts, negotiating with wholesalers and purchasing organizations to ensure competitive positioning.• Designed tailored pricing and contracting strategies based on customer segmentation and market insights.• Managed international licensing and analytics• Supported Public Affairs/Corporate Affairs✅ Highlight: Increased portfolio revenue through strategic bundling and personalized account strategies, while strengthening Pfizer’s relationships with key retail chains and hospitals.Built generics strategy and drove lifecycle planning Show less

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  Merz Pharma

  Jul 2012 - Mar 2013

  Head Marketing Pharma

  • Directed integrated marketing campaigns for pharmaceutical products, ensuring alignment with compliance, sales, and access teams.• Managed a team of marketers and held full P&L responsibility for the marketing budget.• Developed messaging frameworks and multichannel strategies to support successful product launches and lifecycle management.• Coordinated stakeholder alignment• Supported Public Affairs✅ Highlight: Led the Swiss launch of a flagship Merz product, achieving targeted market share within the first six months.Led team for brand, launch & communication Show less

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  University of Zurich

  Aug 2013 - Feb 2014

  CAS Public Health-health promotion and prevention
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  Eli Lilly and Company

  Dec 2013 - Nov 2018

  Market Access&Corporate Affairs National Key Account Manager

  • Designed and implemented market access and communication strategies, resulting in early product access and favorable reimbursement decisions.• Orchestrated the launch of key oncology and immunology products in collaboration with cross-functional teams (marketing, sales, medical, access).• Engaged with hospital leaders, insurers, and health authorities to build trust and long-term access strategies.• Drove corporate affairs and external stakeholder engagement campaigns, strengthening Lilly’s reputation in the Swiss healthcare system.✅ Highlight: Secured early access agreements for high-impact therapies and led the cross-functional launch of biologics in the Swiss market. Show less

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  Axapharm ag

  Dec 2018 - Jan 2020

  General Manager "springerbörse.ch" & Head Business Development & Supply

  • Led the company’s strategic direction and managed daily operations across business development, digital marketing, procurement, and regulatory compliance.• Implemented new digital tools and e-commerce features to improve accessibility and brand awareness in B2B and B2C channels. •Negotiated international licensing and distribution agreements, significantly expanding the product portfolio and increasing revenue.• Supervised the personnel leasing division, placing pharmacists while ensuring compliance with healthcare regulations.✅ Highlight: Successfully streamlined supply chain processes and launched online initiatives, boosting operational efficiency and visibility in a highly regulated environment. Show less

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  Shqa swiss health quality association

  Dec 2019 - Feb 2025

  Lead academy & concept

  • Spreadhead the development and execution of national educational and certification programs in market access, omnichannel marketing, key account management, compliance and correspondence• Lead academy team and managed annual budgets to deliver high-impact, accredited training programs for healthcare professionals and pharma industry leaders.• Expand shqa’s network and influence by fostering partnerships with healthcare providers, insurers, government stakeholders, and industry associations.• Implement data-driven marketing strategies to increase participation and engagement through digital channels and live events.✅ Highlight: Founded the "shqa Leaders Circle" — an executive platform connecting pharma and medtech leaders to shape future trends and innovation. Show less