Barbara Żuchniewicz

Experience

• 

  Nielsen

  Jul 2013 - Jun 2016

  Reference Data Operator

  - Creating products’ reports for Clients- Implementing the products’ data into the internal company system- Controlling and updating data and reports for Clients- Adapting products’ data to the new implemented system in the company- Training new employees- Taking part in and leading company’s projects

• 

  Havas Media Group Poland

  Jun 2016 - Jun 2021

  - Leading projects focused on time and work optimization- Preparing statistic model based on attribution data- Making dashboards for Clients and coworkers- Implementing and supervising UX/ A/B tests tools - Preparing reports and analysis containing data of campaigns effectivness, users interactions withthe website, e-commerce insights- Preparing audits with recommendations for UX sector- Analysing multi channel attribution- Making dashboards for Clients aggregating data from various online sources- Leading Google Analytics workshops for coworkers - Analysing traffic, conversion and users’ behaviour on Clients’ websites- Implementing and configuring the websites’ measurement tools- Contorlling and taking the responsibility for correctness of implemented tracking codes- Preparing documentation and user manuals for coworkers

  • Senior Web Analyst Expert

    Jul 2019 - Jun 2021

  • Web Analyst Specialist

    Feb 2018 - Jul 2019

  • Junior Analyst

    Jun 2016 - Jan 2018
• 

  SEPHORA

  Jul 2021 - Jan 2022

  E-commerce Analyst
• 

  Persooa

  Feb 2022 - Nov 2022

  Web Analyst
• 

  SalesTube

  Dec 2022 - Nov 2024

  Senior Web Analyst
• 

  Havas Media Network Poland

  Jan 2025 - now

  Web Analytics Manager