Matthew Lee

Experience

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  DLA Piper

  Nov 2000 - Dec 2004

  Marketing Manager

  Developed and deployed market entry strategies across a number of markets particularly Federal, State and NZ Central governments. Introduced new bid and pitch processes and worked within a team to pioneer a firm-wide client management program. Led a change mangement strategy to transform the marketing team to meet the needs of a new ANZ partnership structure. Led a team of 20+ marketers across Australia and New Zealand in this role.

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  PMP Limited

  Dec 2004 - May 2006

  General Manager - Marketing

  Created a consistent "face and voice" across a number of PMP's business lines as it deployed its business transformation strategy. Developed company-wide market insights, business targetting and change management initiatives designed to drive new and broader revenue streams.

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  Mercer

  Jun 2006 - Nov 2012

  Member Global Marketing Leadership Team Member ANZ Executive Team Developed campaigns to position Mercer as a leading commentator and business partner in the Talent, Superannuation and KiwiSaver markets at a time of regulatory and market change.

  • Regional Marketing Leader, Asia Pacific

    Nov 2009 - Nov 2012

  • Marketing Leader (ANZ)

    Jun 2006 - Nov 2009
• 

  La Trobe University

  Apr 2013 - Jan 2015

  Chief Marketing Officer

  Lift the La Trobe brand both domestically and internationally through a bolder brand positioning, more effective campaigns, increased digital capability and an integrated student focussed team. Australian Marketing Institute Consumer Insight Award 2014 (Vic) Australian Marketing Institute Internal Marketing Award 2014 (Vic)

• 

  RMIT University

  Feb 2015 - Nov 2017

  Chief Marketing Officer

  Enable the University’s new strategy through a team transformation to deliver a digital first marketing, sales and admissions team with a focus on data and analytics, student experience, a domestic and international integrated structure, aligned capabilities, digital tools and new ways of working. Australian Marketing Institute Chief Marketing Officer of the Year 2017 (Vic) Australian Marketing Institute Customer Experience Marketing Award 2017 (National)

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  Private Consulting

  Nov 2017 - Mar 2019

  Principal Consultant

  Worked with a range of Financial Services and Education clients to develop, refresh and enable their growth strategies. During this time I provide the full range of strategic marketing, customer experience and business development advice.

• 

  Chisholm

  Apr 2019 - Dec 2022

  Chisholm Online is a distinct legal entity of Chisholm Institute providing a full suite of TAFE accredited and non-accredited online courses directly to business and the public. I was responsible for the marketing, sales, product development and delivery of Chisholm Online learning solutions. Using market and customer data delivers and develops an integrated digital student and learning experience. Managed teams delivering customer and enrolment services to prospective students of Chisholm Institute. Developed data driven and integrated sales pipeline management to increase conversion rates of enquiries to enrolments.

  • General Manager, Chisholm Online

    Nov 2019 - Dec 2022

  • General Manager, Student Experience

    Apr 2019 - Oct 2019
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  Beaton

  Jul 2023 - now

  Partner

  I am a Partner at Beaton Research and Consulting, the region's ‘Voice of Your Clients’ specialists and consultants to professional services firms. Beaton has more than 35 years’ experience advising professional services firms. In this time, we have developed an intimate knowledge on the how and why of B2B client behaviour, based on real client data. I am focused on helping Beaton’s clients grow and succeed. I work with them to find and retain quality clients, improve client experience, strengthen brand equity and build growth opportunities. I use insight gained from Beaton’s extensive market research to provide clients with practical strategies and develop programs with measurable outcomes. Show less