Vanessa Hamilton

Experience

• 

  The Walt Disney Company

  Jan 2005 - Jan 2006

  Conventions Coordinator
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  IHeartMedia

  Jan 2006 - Jan 2009

  Account Executive
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  The Walt Disney Company

  Jan 2009 - Jan 2014

  Responsibilities:• Governed multi-market experiential marketing tours, orchestrating activations at prestigious venues such as SDCC, E3, Times Square, and Downtown Disney.• Innovated tailor-made multi-market sales and promotional initiatives, seamlessly integrating brands with Disney's iconic franchises for maximum impact.• Strategised and executed national advertising campaigns by targeting family audiences and driving brand visibility.Accomplishments:• Ranked as one of the top five account executives for 3 consecutive years by showcasing excellence in performance.• Achieved over 80% billing from acquired new business by driving sales and expanding client base. Show less

  • Senior Account Executive, Disney Media Sales & Partnerships

    Jan 2010 - Jan 2014

  • Sales Associate, Disney Vacation Club

    Jan 2009 - Jan 2010
• 

  Amazon

  Jan 2014 - Jan 2017

  Program & Marketing Manager/Account Executive, Toys & Games

  Responsibilities:• Oversaw all retail merchandising events by directing traffic strategy, collaborating with designers on storefront asset creation, and delivering weekly metrics reporting to drive sales performance.• Articulated robust retail marketing strategies for top brands such as Hasbro, Mattel, LEGO, Spin Master, and Bandai, securing channel marketing budgets to bolster support for Amazon Toys.• Utilised Amazon's cutting-edge personalisation technologies to optimise sales, enhance brand visibility, and maximise performance for advertisers via digital display and sponsored search advertising.• Served as the Lead Account Executive for the Toys & Games category, representing Amazon Media Group and spearheading strategic initiatives to drive growth and success within the segment.• Onboarded new advertisers, such as LEGO, Melissa & Doug, and WowWee to expand the client portfolio. • Collaborated with Amazon's key toy vendors and internal teams to ideate, propose, and champion new ideas, strategies, and concepts from conception to successful execution.• Innovated customer-focused and data-driven marketing strategies, traffic management initiatives, and site experience enhancements. Accomplishments:• Directed the coordination of the Holiday Toy List, Amazon's flagship Holiday Gift Guide, leading to the acquisition of $26M in Trade Marketing funds and the facilitation of over 30M customer sessions.• Fronted the Star Wars September initiative, Amazon's franchise strategy, resulting in a remarkable 4x increase in visits year-over-year.• Negotiated and secured a first-time spend commitment of $1M+ in Channel Marketing from LEGO.• Brainstromed, sold, and executed the Spinmaster Holiday Campaign, achieving an outstanding 4x return on ad spend and prompting the client to double their investment the subsequent year.• Surpassed quota by 187%, demonstrating exceptional sales performance and exceeding targets. Show less

• 

  BBC Studios

  Jan 2018 - Jan 2022

  Head of Brand, Doctor Who & Scripted

  Responsibilities:• Masterminded end-to-end strategy, development, and execution for cross-discipline brand priorities, including the creation of long-lead brand plans.•Engaged diverse stakeholders within the BBC Group and external partners by collaborating with creative leaders while balancing competing priorities and influencing strategic thinking.• Conducted weekly meetings with the Executive Producer to synchronise brand activities and Institute innovative brand extensions to enrich the world-building experience.• Administered control over ownership of performance metrics by diligently monitoring and driving optimisations as needed to enhance brand effectiveness.• Provided comprehensive analyses to senior leadership and actionable recommendations to maintain a competitive edge in the market.• Safeguarded brand integrity and value across all activities and initiatives as the brand guardian. Accomplishments:• Pioneered a shift from reactive management to proactive development by implementing brand approvals process, resulting in a notable 20% YoY increase in opportunities.• Spearheaded audience-focused consumer products strategy across hard and soft lines, fostering enhanced product development and range in collaboration with global licensees and retailers, totalling £25M+ in Retail Sales Value (RSV).• Conceptualised and executed Doctor Who transmedia storytelling project, captivating and retaining audiences across audio, gaming, publishing, live events, and consumer products, resulting in a remarkable 24% revenue uplift.• Championed negotiations to secure advantageous terms for 3rd party Doctor Who intellectual property, bolstering creative and commercial adaptability within the brand portfolio.• Planned global qualitative and quantitative research initiatives to drive informed content creation and campaign strategies tailored to audience preferences.• Handpicked to participate in a highly competitive year-long leadership development program. Show less

• 

  BBC Studios

  Apr 2022 - now

  Director of Brand Development, Doctor Who & Scripted

  Responsibilities:• Developing and executing inclusive commercial strategies for Doctor Who and other pivotal IPs leveraging audience insights, brand expansion opportunities, and digital platforms within the entire Scripted portfolio. • Cultivating and maintaining strategic partnership among BBC Studios' brand management and showrunner, while fostering collaboration with production partner Bad Wolf Studios.• Advocating for the interests of Brands & Marketing within the cross-functional governance board to ensure alignment with overarching business objectives.• Leading all cross-functional meetings by engaging stakeholders from BBC Studios, BBC, and Disney while formulating a robust framework for BBC Studios' forthcoming scripted franchise brand.• Contributing expertise as a valued Franchise Board member to shape strategic decisions and guide the brand's direction.• Leading weekly brand strategy meetings with Executive Producers to drive strategic initiatives.Accomplishments:• Inaugurated Disney branded television's partnership with the brand by commanding the Doctor Who Brand Immersion Day for 75+ team members.• Kickstarted and managed a high-impact immersion day for over 50 licensees.• Designed an 18-month Brand Planner to form a 360 view of brand activity while facilitating active collaboration across key stakeholder teams, including marketing, comms, digital, CP&L, and production.• Crafted and executed the brand strategy for Diamond Anniversary, delivering a memorable celebration including special episodes, strategic partnerships, and expansive media coverage.• Formulated a 3-year Brand Plan to elevate Doctor Who into a mainstream cultural phenomenon, securing its status as a beloved entertainment property for upcoming years.• Facilitated onboarding for 2 new team members with seamless integration into the organisation.• Revamped warehouse management of archives items by optimising inventory systems for heightened efficiency and operational flow. Show less