TJ Appleby

Experience

• 

  Sales Specialist - Account Manager

  Jan 1995 - Jan 2004

  Previous Roles

  Bayer Diagnostics (2001 – 2004) Diabetes Sales Specialist Managed the San Antonio, Corpus Christi, Laredo sales region. Selected to the Bayer Management Training program. San Antonio Spurs (1995 – 2001) Account Manager Worked to finance college education. Initially served as an Intern for Customer Services, Sales, Marketing and Game Operations. Rapidly expanded sales, which included special events and season tickets.

• 

  Artex Medical Inc

  Jan 2005 - Jan 2007

  National Sales Manager

  Liberty Medical acquired Artex in 2007Products: Home delivery of diabetes products. Call Points: IM, PC, CDEs, HHAs, Endocrinologists. Sales Region: Started with TX, OK, AR, LA – expanded into national coverage. ❑ Built a sales team from scratch – TX, OK, AR, LA, all within first 4 months. Expanded sales team over tenure to 35 sales representatives. Led sales team onboarding and training. ❑ Promoted to National Sales Manager in less than one year. ❑ Achieved status as “Top 10 Medicare Volume Provider in the U.S.” ❑ As one of the very first sales representatives hired by this company, enjoyed being part of its rapid growth. Note we were acquired by Liberty Medical, above. ☛ Earned Top Sales Performance Award, 2004 and 2005. Show less

• 

  Liberty Medical

  Jan 2007 - Jan 2012

  Senior Area Sales Manager, West US

  Products: Mail order diabetes, ostomy, and urology supplies. Call Points: Direct to Customer model via specialty physician referral. Sales Region: From IN, KY, AL to the West Coast. ❑ Provided leadership critical to the successful transition of sales and operations standards when Liberty acquired Artex in 2007. Direct reports: 30+. ❑ Among special projects: helped create an agreement between Liberty and Bayer regarding testing strip in our product placement kits; this proved a win/win and became a sales standard. ❑ Pioneered new Patient Referral System/Product Sample/No Charge Placement Program. ❑ Improved monthly sales 22%. ❑ Expanded sales from $8.4M to $13.6M in 4 years. ☛ Helped drive record 28% sales growth in 1st year of implementing select new product programs. Show less

• 

  Tandem Diabetes Care

  Jan 2013 - Jan 2016

  Products: Landmark new insulin pump. Call Points: CDEs, specialty physicians (Endocrinology, Diabetologists). Sales Region: TX, LA and MS. ❑ Managed 3-state region, direct reports: 10 (5 sales, 5 clinical). ❑ Enjoyed role of building and leading an elite sales team and overcoming the challenges inherent to startup operations. ❑ Helped create and streamline sales operations. ❑ Hired, mentored, trained sales representatives. ☛ Achieved quarterly growth average YoY of 58% ~ 2015; 62% ~ 2014. Show less Products: Landmark new insulin pump. Call Points: CDEs, physicians. Sales Region: AZ, NM, TX, OK, CO and WY ❑ Enjoyed the entrepreneurial elements involved in launching this startup company. ❑ Built both a sales and a clinical team. ❑ Secured major markets long held by Medtronic. ❑ Established KOLs. ❑ Creatively overcame the challenges of initially not being “Preferred” status by insurance companies. ☛ Performed a key role in Tandem going public in half the estimated time and becoming an industry market leader. Show less

  • Regional Sales Manager

    Jan 2014 - Jan 2016

  • Regional Sales Manager

    Jan 2013 - Jan 2014
• 

  Baylis Medical Company

  Jan 2016 - Jan 2019

  Regional Sales Manager

  Products: Radio Frequency Transseptal capital equipment, ProTrack®, TorFlex®, NRG®.Call Points: Cardiology, Electrophysiology, Interventional Cardiology. Sales Region: TX, OK, KS, AR, LA, MS and TN. ❑ Led market expansion from 20% initially to 51%. ❑ Secured, managed dozens of major hospital accounts. ❑ Established several KOLs, who proved vital to our sales success. ❑ Took significant market share from long-established competitor, St. Jude. ☛ Built sales team from 3 to 10 – enjoyed learning new disease states and call points and being part of the actual procedures. Show less

• 

  Technovation Solutions LLC

  Jan 2019 - Jan 2020

  Director Of Sales And Business Development

  Our mission is to invest in qualified, independently owned medical practices integrating leading edge Autonomic Nervous System early detection assessment testing. Through these partnerships, we help providers secure reliable reimbursements, dramatically improve patient care, and save lives.

• 

  HemoCue America

  Jan 2021 - now

  Area Sales Manager - Southwest

  HemoCue point-of-care hematology tests provide rapid lab-quality patient hemoglobin levels and white blood cell count, so you can go from assessment to treatment in minutes. Designed with our proven, reliable microcuvette technology, our hematology systems enable easy access to lab-quality results with minimal training and maintenance.