Rodrigo Castillo

Experience

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  Niguex

  May 2005 - Aug 2005

  Graphic Design Intern

  Design internship, adaptation of packaging designs and key visuals for print production. Additionally, handled administrative tasks and provided customer service support ensuring smooth communication and project execution.

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  Landor & Fitch

  Nov 2010 - Jan 2011

  Design Trainee

  Design internship, adaptation of packaging designs for leading consumer brands.Ensured the quality and accuracy of final artwork for print production, maintaining high standards throughout the process.

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  Archer Troy Publicidad S.A. de C.V.

  Jun 2011 - Nov 2012

  Digital Designer JR

  Content creation for presentations and pitches, ensuring visual consistency and art direction. Collaborated closely with the Creative Director to align graphic assets under tight deadlines.Highlights: • Design, animation and development of sales digital presentation for Cinemark.• Brand identity creation of "LondonMex Fest" Cinema & Music festival in U.K.• User interface design, user experience and implementation of "Enfermo Imaginario" website

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  Roll

  Jan 2013 - Sept 2014

  Senior Graphic Designer

  Content creation for digital campaigns and branded events, ensuring visual consistency acrossinternal and external platforms. Collaborated closely with stakeholders to align creative direction anddeliver assets for social media and live events under tight deadlines.• Creation of Key Visuals for Minecraft´s 1st Anniversary in Mexico (Xbox HUB and digital channels)• Creation of Key Visuals for EA FIFA Mexico Hub digital experience (Xbox HUB and digital channels)• Creation of Key Visuals for Children’s Day "We are Gamers & Gamers" (Xbox HUB and digital channels) Show less

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  Roll

  Jan 2015 - Mar 2015

  Creative Art Director

  Content creation for presentations and pitches, ensuring visual consistency and art direction. Collaborated closely with the Creative Director to align graphic assets under tight deadlines.Highlights: • Designed the graphic assets and creative strategy for Tecate’s 2015 campaign (Somos Tecate)• Designed the graphic assets and creative strategy for TecMilenio• Designed the graphic assets and creative strategy fora Tecnológico de Monterrey

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  MRM//McCann

  Aug 2015 - Jan 2020

  Head of Art

  Led a multidisciplinary design team and directed creative projects for high-profile clients, managing timelines, resourcing, and communication across multiple teams. Led creative strategy, developed new business pitches, and played a key role in shaping client strategies and campaigns.Highlights• Spearheaded the Santa Tracker Campaign (2015–2020), delivering 360° creative assets for OnStar’sChristmas campaign, achieving millions of media impressions across print and paid platforms.• Led the design and launch of McCann MRM & McCann Intranet websites, enhancing user experienceand streamlining document management for employees and clients.• Directed Huawei’s Latam Community release Campaign, overseeing the creation and launch of thewebsite, social media, and app, reaching millions of users across various platforms. Show less

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  ESCENA

  Jun 2016 - Jan 2024

  Cinema 4D Instructor

  Led an introductory course on 3D modeling and animation using Cinema 4D. Developed a clear, pedagogical framework to teaches essential tools and processes in 3D design.Highlights• Developed strong teaching skills to engage students effectively (Over 2500 students in courses)• Created an efficient, step-by-step system for the software instruction• Assessed student performance through project-based evaluations

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  Niguex

  Jan 2017 - now

  Company Owner

  Since 2017, I have served as both co-owner and creative director, leading the company's creative and operational strategies. With a focus on innovation, business growth, and brand identity, I have overseen key graphic and digital projects while driving the company’s expansion into new markets.Highlights:• Editorial Design for the UNAM Admission Guides for high school and bachelor´s degrees. (Over thousands downloads)• Brand Redesign for Grupo NGX, including visual identity and strategic positioning. • Successfully creation and implemented of the company’s digital communication channels. (Enhancing its online presence and engagement) Show less

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  Clip

  Feb 2020 - Oct 2020

  Design Manager

  Led a multidisciplinary design team to deliver high-quality content across print, social, and video usingAgile and Kanban. Managed backlog prioritization, team coordination, and creative execution on tightschedules. Drove key initiatives, including e-commerce growth and multimedia advertising.Highlights• Launched Clip’s Amazon MX product page by planning and executing e-commerce visuals, helpingestablish a new sales channel and boosting online conversions.• Directed the creation of 3D motion graphics and feature videos for ClipPro, CatálogoClip, andClipAgente, contributing to product visibility through promoted YouTube ads.• Managed and produced TV ads, making Clip the first fintech brand in Mexico to advertise during soccer matches and commercial breaks starting in 2021. Show less

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  Flink México

  Jun 2021 - Mar 2022

  Senior 3D CGI Artist

  Led 3D content creation for digital campaigns and branded events, ensuring visual consistency acrossinternal and external platforms. Collaborated closely with stakeholders to align creative direction anddeliver assets for social media, blogs, and live events under tight deadlines.Highlights• Created 3D assets and illustrations for website, blog, and app content (Increasing article views by 35% through visually engaging content)• Designed and delivered key visuals for the Formula E Sponsorship Event, contributing to 2,000 new platform registrations during the campaign.• Produced branded visuals for Bahidorá 2021, supporting on-site engagement and helping drive 3,500new user signups at the event. Show less

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  Universidad Latinoamericana, S.C.

  Feb 2022 - Jul 2023

  Teacher

  Taught a comprehensive course on video post-production using Adobe After Effects, Premiere Pro, Cinema 4D, and Blender. Designed the curriculum and developed an effective teaching system focused on core tools, workflows, and technical aspects of the programs.Highlights:• Planned and structured the course syllabus• Evaluation of students performance through three hands-on projects focused on key post-production tools.

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  MORE, from Oliver

  May 2022 - Aug 2023

  Senior 3D CGI Artist

  Managed full 3D and CGI production workflows for global brands, overseeing asset creation, clientcommunication, and delivery coordination. Led project planning, timelines, and cross-team approvals toensure seamless execution across video, product, and digital content.Highlights • Delivered 150+ final composite images for Reckitt’s e-commerce platforms in the U.S. by leading allstages of 3D asset development from planning to delivery• Led modeling, animation, and post-production of the AirWick “Fresh Matic” YouTube ad and printed key visuals, contributing to a high-visibility promoted campaign in U.K.• Produced and delivered 3D visuals for Barclay’s Bank Holiday Experience Instagram filters, supportinga UK-wide awareness campaign on social media. Show less

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  Kings League Santander

  Feb 2024 - now

  Senior Motion Graphics & 3D CGI Artist

  Led weekly multimedia production for major sports events, covering motion graphics, CGI, and print. Managed LATAM motion graphics team and coordinated with marketing and design leads to deliver high quality assets on time.Highlights• For Final Four (Split 1), led creative planning and production across print, social, and video, supportinga sold-out event with 50,000+ attendees and 11.2M+ streaming views.• Delivered video, print, and broadcast assets for Kings & Queens Finals and King of Kings (Split 2),helping achieve 21,600 attendees and 4.2M+ views.• Oversaw full creative production for Mercatto 2025, aligning cross-team efforts to deliver cohesiveevent visuals. Show less