Marilyn Rodriguez Ramos

Experience

• 

  2W Agencia Digital

  Jan 2010 - Oct 2010

  Project Director

  Develop Digital Marketing strategies. Implementation of search engine positioning tools (SEM and SEO). Develop Social Media strategies and analyze Facebook and Twitter statistics. Develop Facebook Ads, Twitter, LinkedIn and Google Adwords campaigns. Analyse visit levels vs. Development of Marketing or Communication strategies and their impact on the target. Accounts in Charge: Chrysler Colombia (Jeep, Dodge and Ram), Javesalud, Brio Colombia, USAID Midas program, Megastore, Motiva, Dr. Daniel Martínez. Show less

• 

  2W Agencia Digital

  Dec 2011 - May 2012

  Project Director

  Develop Digital Marketing strategies. Implementation of search engine positioning tools (SEM and SEO). Develop Social Media strategies and analyze Facebook and Twitter statistics. Develop Facebook Ads, Twitter, LinkedIn and Google Adwords campaigns. Analyse visit levels vs. Development of Marketing or Communication strategies and their impact on the target. Accounts in Charge: Indumoda.com

• 

  MARKETING Y COMUNICACIONES HELMER VALENCIA SAS

  Jun 2012 - Apr 2014

  Marketing Coordinator

  Planning, coordination, implementation and support of marketing, communication and public relations activities.Planning business conferences for Brazilian clients such as ABIT – Brazilian Association of the Textile and Clothing Industry.Coordination and development of activities for different clients at national and international fairs: • International Footwear & Leather SHOW IFLS• Colombiatex• Andina – Pack• Expotextil Peru

• 

  Universidad de los Andes - Colombia

  Jun 2015 - Mar 2019

  Lead the process of creating and executing the 360° commercial and marketing strategic plan to achieve and retain B2C and B2B clients in Latin American for undergraduate program and Graduate School programs.Create and execute Digital Marketing strategies: Inbound marketing, search engine positioning (SEM and SEO), Social Media strategies (Facebook Ads, Instagram, Twitter, LinkedIn) and Google Ads.Prepare digital campaign management reports and web analytics with tools such as Google Analytics and commercial management report during the conversion funnel.Direct the creation of content and design of printed and electronic advertising material for the Department's different programs, as well as updating the website.Support and monitoring the process of creation, layout and printing of the Foros ISIS Magazine and lead the process of its distribution to the target population.Development of corporate and promotional events for the department's initiatives and programs, with the achievement of sponsorships and business alliances. Show less

  • Corporate Programs Coordinator - School of Management

    Jun 2018 - Mar 2019

  • Marketing and Communications Coordinator - Systems and Computer Engineering Department

    May 2014 - Jun 2018

  • Innovation and Entrepreneurship module tutor

    Jun 2016 - Jul 2016

  • Innovation and Entrepreneurship module tutor

    Jun 2015 - Jul 2015
• 

  SEMINARIUM COLOMBIA

  Mar 2019 - Jun 2019

  In Company Programs Director - Colombia

  In Company Programs Director for Colombia.Lead the process of create and execute marketing strategy and commercial plan to achieve, retain B2B customers and open new markets nationwide.Commercial monitoring of current and prospective clients.Prepare annual budget and monitor of management KPIs.

• 

  VIU - Universidad Internacional de Valencia

  Oct 2020 - Nov 2021

  Admissions Representative - LATAM
• 

  Grupo Planeta

  Oct 2020 - Nov 2021

  Admissions Representative - LATAM
• 

  Buk

  Dec 2021 - Oct 2024

  ● Maintained regular communication with stakeholders about strategic communication and marketing plans, projects, and email campaign performance.● Create and deliver regular reports on key performance indicators (KPIs) for marketing, sales and product teams in LATAM● Create Inbound Marketing strategies based on content creation for Lead Generation using HubSpot● Analyzed data to identify trends and areas for improvement to implement changes that optimize HubSpot tools and email campaigns performance .● Analyzed user experience within conversational marketing, ensuring that every interaction is customer-centric and drives satisfaction.● Developed road maps for standard operating procedures, processes, A/B tests, through the email channel and CTA on the web. Show less ● Design and execute automated marketing campaigns using HubSpot workflows.● Create brand compliant designs, relevant subject lines, text, and CTA’s in collaboration with content, SEO, and design teams.● Improve lead nurturing processes to convert leads into customers ● Collaborate with sales teams to ensure effective use of HubSpot Sales Hub● Keep emails and lists compliant with data cleanliness and segment lists based on user behaviors like past email engagement, website interactions, progression through the sales cycle, and engagement with web content.● Manage email database health by creating and maintaining email lists and refining existing campaigns.● Customize and manage sales dashboards and reports for insights into sales and marketing teams performance Show less Configure and customize HubSpot to align with business processes and objectivesProvide training to team members on HubSpot functionalities and best practicesImplement and maintain contact, company and deal records, ensuring data accuracy and consistency.Keep emails and lists compliant with data cleanliness and segment lists based on user behaviors like past email engagement, website interactions, progression through the sales cycle, and engagement with web content.Manage email database health by creating and maintaining email lists and refining existing campaigns.Customize and manage sales dashboards and reports for insights into sales and marketing teams performanceDesign and execute automated marketing campaigns using HubSpot workflowsImprove lead nurturing processes to convert leads into customersCollaborate with sales teams to ensure effective use of HubSpot Sales HubCreate brand compliant designs, relevant subject lines, text, and CTA’s in collaboration with content, SEO, and design teams. Show less

  • Conversion Manager

    Feb 2024 - Oct 2024

  • CRM Manager

    Jun 2023 - Feb 2024

  • CRM Marketing Strategist

    Dec 2021 - Jun 2023