Crystal Lorenzen

Experience

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  Prestige Care Assisted Living

  Feb 2004 - Apr 2005

  Marketing Director

  Responsible for achieving maximum occupancy by attracting prospective residents. Responsibilities included public relations, professional and community outreach, developing and maintaining referral networks, creating and implementing marketing plan, conducting tours and facilitating presentations.

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  Guardian Angel Homes

  May 2005 - Nov 2005

  Resident Relations Director

  (Position Eliminated)Coordinate group events to create and sustain referral networks.Provide support and education to staff, residents and family members. Assist with the development and implementation of service plans.Ensure the community is in compliance with regulations and policies.Position eliminated at 100% census with waiting list.

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  Assisted Living Concepts

  Nov 2005 - Sept 2007

  Community Sales Manager

  Flown in to train numerous marketers throughout the western states for ALC’s many properties. Marketed 3 facilities simultaneously, maintaining 100% occupancy in two markets.Responsible for development and implementation of marketing plan to maximize occupancy.Created and maintained network of professional relationships within the community through promotional presentations and networking.Generated marketing materials and represented facility through public relations at fairs, expos, and senior community events. Show less

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  Moran Vista Senior Living (Ageia)

  Sept 2007 - Aug 2017

  Marketing & Sales Director

  Originally trained all new Sales and Marketing Directors for all of Ageia’s northwest properties.Train, manage, motivate and support the marketing team.Focused on outreach, networking, and large scale on-site and community events.Manage all aspects of networking, responsible for lead generation, tours and closing. Maintain a database of all contacts, leads, and sources.Served as Interim Execut ive Director over 70 employees while in transitions.Managed revenue and expenditures. Scheduled and oversaw facility staffing hours. Supervised daily activities and operations in each department.Ensured community was in compliance with state regulations and policies. Show less