SMARAJEET TRIPATHY

Experience

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  Ceat Ltd

  May 2001 - Mar 2005

  District Manager

  Recipient of Best Sales Performer Award in 2004-2005.Effected growth of over 60% in 2004-05 over previous year.Increased market share by 12% in two years.

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  Tata Motors

  Apr 2005 - Dec 2007

  Manager-CV Sales (Passengers)

  Team Size: Channel Team of 30 executives.Achievements:Successfully launched an initiative which saw in the public transport sector the coming together of public and private enthusiasm to form a SPV and launch an ultra- modern public transport. The initiative also saw the foray of the RESLF STAR BUS range in the STU domain in JabalpurGenerated an over whelming response to ‘MAGIC ‘’ (a passenger version of the famed TATA ACE) by successfully converting 450 3-wheelers (owned by more than 250 operators) of Bhopal city into MAGIC customers. The feat was achieved in 3 months from July 07 to September 07. Repeated a similar feat in Ujjain by seeding 20 MAGICs in subsequent 2 months in the 3-wheeler segment.Developed a strong Sales Team at dealerships by pulling manpower from Competition & training them well.Successfully launched the new model TATA STAR BUS in the LCV range. Achieved market share growth of double digit in the year 06-07 vis-à-vis 05-06 from 78% to 89% and 92% in the subsequent year. Show less

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  Eicher

  Jan 2008 - Apr 2012

  Regional Sales Manager - West (Bus)

  Eicher Trucks and Buses VE Commercial Vehicles Ltd. (A Volvo Group and Eicher Motors joint venture)

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  Eicher Trucks and Buses

  Apr 2012 - Jan 2016

  Sales:1.Sales Planning2.Channel Management & Distribution 3.Marketing& Sales support to teams across north region.4.Dealer performance evaluation and implementing dealer recognition programmes 5.Market trends and competitor moves monitoring to achieve market share objectives. 6.Key potential market identification for future growth and penetration.7.Retail Operations/ Network development8.Optimization of segment profitability by planning and efficient operations.9.Optimum inventory level management in line with volume and market share objectives10.Institutional Sales covering Transport Undertakings & Municipal Transport Corporations.11.Sales Promotion: Planning and implementing market specific sales promotional activities targeted to develop specific segments of market. Ensuring maximum visibility to capture optimum market share.12.New revenue initiative identification and monitoring Strategic Planning:1.Business Trend Analysis: Track, Assess and Forecast trends for Volumes, Segments (Tonnage-Wise/Customer Profile-wise/Location/ Application/Emission Norms) within Industry 2.Market Analysis: Track and evaluate impact of regulations, policies, financing and other market enablers on industry3.Forecasting: Track and analyze demand drivers to provide inputs for Short/Medium/Long term demand, Track and review market to analyze sales by segment, region and players to evaluate projections vs actual Forecasting of Key Economic Indicators, Forecasting of CV MarketCompetition Intelligence:1.Competition Strategies tracking and analysis - Sales/After Sales/Network/Marketing2.Study of Opportunity Areas - Segments/Application/Location.Market Monitoring:1.CV Industry Report (Performance)2. Passenger fare Index Reports (Trends and Analysis)3.Market Analysis (State-wise Sales & Market share) Show less

  • Zonal Manager - North (Bus)

    May 2013 - Jan 2016

  • RSM - HD Trucks (Gujarat)

    Apr 2012 - Apr 2013
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  Eicher Trucks and Buses

  Oct 2016 - Jun 2018

  Senior General Manager & Head Marketing

  ACGL - A Brief Introduction Automobile Corporation Of Goa Limited started off in the sheet metal pressings and assemblies sector in the year 1981. After doing well in the sheet metal business, the year 1988 saw ACGL moving into the bus body building sector. Entering into a technical collaboration with Fuji Heavy Industries, Japan, ACGL scaled up its production capacity to a level which was unheard of at that time. Today Bus Body Building is ACGL’s primary business and operates from two plants situated at Bhuimpal Honda in North Goa & one each in Pune & Dharwad. With Tata Motors Limited as its main customer and shareholder, ACGL is an associate company of Tata Motors. The scope of my role encompasses the following;1) Critically evaluate the bus landscape in India, Middle East/ Far East/ Africa/ SAARC, and develop both a short term and long term marketing strategy. b) Build a strong Marketing Enterprise of young professionals who are excited about meeting people, and enjoy the work they do with a tenacity to pursue the market to enhance organizational objectives. c) Propel ACGL’s own top line by 30% in the next three years, so as to exploit the full capacity of the plant. d) Dealing with officials of both central and state governments with regards to tenders for buses. e) To establish working relationship with major Commercial Vehicle OEMs to enhance the market by establishing strategic partnerships. I report to the MD & CEO of ACGL as well as the Board of Directors ( Consisting of some eminent industry stalwarts as well as the top management of Tata Motors). Show less

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  Self Employed

  Jul 2018 - now

  Consultant - Sales, Marketing, Organisational Strategy, Growth Strategy

  Freelancer consultant specialising in Sales, Marketing, Operations, Growth Strategy, Channel Sales, Digital Marketing. Consulting for Start-ups as well as larger organisations and conglomerates.