Serene Ho

Experience

• 

  Hewlett Packard Malaysia

  Jan 2004 - Oct 2009

  Market Development Manager

  Responsible for the development and execution of overall marketing & demand generation activities for commercial laserjet, which also includes identifying the best GTM strategy suitable for each product to focus channels review strategy on market changes

• 

  IBM Malaysia

  Nov 2009 - Apr 2011

  Marketing Manager, Mid Market

  Responsible in driving market management & demand generation programs & tactics to help achieve territory business, revenue objectives & growth

• 

  Samsung Electronics

  May 2011 - Feb 2012

  Senior Manager, Head of Product Marketing

  Responsible for the growth, revenue generation, market share & P&L for the overall IT products for Samsung Malaysia through effective and results-focused marketing campaigns

• 

  Microsoft

  Feb 2012 - Sept 2017

  Responsible for Windows and Surface business strategies, business management, marketing, programs, sales leadership, product evangelization & competitive insights. Drive Modern Workplace, Digital Transformation and Security with innovative GTM marketing strategies. Responsible for spear heading the Microsoft Surface business for Microsoft Malaysia, meeting and driving business revenue growth, profitability, P&L goal and market share aspirations with innovative marketing and Digital GTM strategies. Building partner eco-system, segmentation, prioritization, recruitment and incentives. Responsible for driving revenue growth, sales & marketing strategy, GTM strategies, programs and offerings for all up Consumer Channel Group in Microsoft, OEM and Alliance partners marketing and business relationship.

  • Senior Business Group Leader - Windows, Surface and Devices

    Sept 2016 - Sept 2017

  • Senior Category Management Lead

    Jul 2013 - Aug 2016

  • Partner and Alliance Marketing Manager

    Feb 2012 - Jul 2013
• 

  Lenovo

  Feb 2019 - Jun 2022

  Sales Director, SMB Segment Lead, Lenovo Malaysia

  Overseeing Lenovo Malaysia's SMB business segment, and leading my team to provide Smarter Technology solutions and services to SMB customers and Channel Partners on an 'Intelligent Transformation" journey with Lenovo

• 

  Touch 'n Go Group

  Jul 2022 - now

  • Director of Business Development And Partnerships

    Dec 2023 - now

  • Director of Sales at Touch 'n Go Sdn Bhd

    Jul 2022 - Dec 2023