
John Wells
Sales Consultant

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About me
Customer Success 🎉 | People Management 🤝 | Growth Leader 🚀| Culture Builder 👌
Education

Financial Education Professionals
-Diploma of financial services - Tier 1 RG 146; Generic Knowledge, FX, Derivatives
The Institute of Creative Arts and Technology
2006 - 2006Advanced Diploma Sports Management
University of Wollongong
2007 - 2010Bachelor of Commerce (BCom) International Business, ManagementActivities and Societies: UOW rugby club

St Joseph's College Hunters Hill
2000 - 2005
Leadership Beyond the Theory
2021 - 2021
Dale Carnegie Training
2020 - 2020Sales & customer service
Experience

IAG
Jan 2008 - Jan 2009Sales ConsultantInbound sales team member for Insurance

Tyler Hill Camp
Apr 2011 - Aug 2011Water sports specialist
World First
Nov 2011 - Jun 2017Responsible for the P&L of two account management teams (Consumer & E-commerce clients) as well as the Customer Service team that supported all front-line teams and interactions.15% increase in active clients over two consecutive yearsExceeded core targets—revenue, customer satisfaction, and new client conversions YoYStructural Transformation of customer facing teamsRevamped communications, contact timing, and methods, emphasizing speed, cost-effectiveness, and elevated service levels Show less
Manager: Private Client Dealing and Client Relations
Jun 2015 - Jun 2017Foreign Exchange Dealer
Aug 2013 - Jul 2015Operations Team Leader
Feb 2013 - Aug 2013Operations Associate
Nov 2011 - Feb 2013

Shift
Oct 2017 - Dec 2019Responsible for driving the growth of the non-broker channel through the creation of and leading Acquisition & Retention team leaders. Developing and maturing local and international Non-Broker Partner (Lead generations & online businesses) working with the internal marketing teams and external digital agency to improve the quality of clients through SEO and PPC spend while building out our brand further. Responsible for the day-to-day management of the non-broker Acquisition & Retention team. Driving the team to achieve key business metrics including newly funded loans, retention of existing clients and telephony indicators.
Head of Customer Success / Non Broker Partner Manager
Feb 2019 - Dec 2019Team leader - Relationship Managers
Oct 2017 - Feb 2019

OFX
Dec 2019 - Apr 2021Team Leader - Consumer, Ecommerce & Micro SME ClientsLed the transformation of a declining business unit, focused on staff capabilities, culture and performance, delivering substantial results as strategic direction and investment shifted to other areas of a listed company during the market volatility of COVID lockdowns running the contact centre.Revenue Growth: Secured a 27% increase in long-term contracts, diversifying revenue streamsImproved Margin optimisation by 29%Achieved double digit improvements in conversion ratesCulture reset of team through redefining team behavioursTalent Development: Mentored team members, resulting in five promotions of staff to supervisory roles across multiple teams post-departureKey role in deploying a new VoIP provider (including testing, call plans, reporting, dashboards, and KPIs.) Show less

FIRMA Foreign Exchange
Apr 2021 - Nov 2022Head of Australia & New ZealandChampioned the turnaround of the underperforming APAC region within a global business, positioning it for the company’s successful sale in Dec 21. Drove growth, developed our talent pool, optimised risk mitigation strategies and high achiever award winner. - As regional director I oversaw staff (Sales, Admin, and Compliance) in both Australia and New Zealand. - Acted as a local agent for a foreign company, collaborating with legal experts, global compliance leaders, and ASIC. Responsible for regulatory updates, AFSL enhancements, and document lodgement.- Managed P&L and conducted forecasting for the APAC region, optimizing financial performance.20% YoY Revenue Surge Pioneered training sessions and knowledge-sharing events, resulting in 50% increase in diversified product offerings and engagement scoresPresidents Club Honoree, (among 20 staff globally)Risk Management Leadership: Implemented robust procedures for New Zealand clients, mitigating risks and ensuring compliance for derivative clients. Strategic Sales Planning and M&A Support Show less

JDK
Nov 2022 - nowConsultant & AdvisorLeveraged networking opportunities to diversify my knowledge and industry. Gained exposure to distinct client bases, safety protocols, and organisational processes. I provide ongoing strategic guidance on process improvements, staff development, and organisational strategy on an ad-hoc basis for a geotechnical engineering business.

EbonFX
Apr 2023 - Jan 2024Head of Client Acquisition & RetentionBrought into the business to create client-facing teams, optimising customer acquisition, build brand visibility, and create scalable processes. Cultivated a robust company culture and bolstered risk management capabilities for a start-up post being acquired. - Responsible Manager on AFSL- Presenting in quarterly board meetings - Host of weekly campfire/townhall sessions across the Ebon group Creating and executing a Go To Market strategyRebrand the business post-acquisition, creation of new website and online portalRolled out critical sales tools (ZoomInfo, Dialpad, Salesforce) vs using a spreadsheet Restructured all client-facing roles and responsibilities Creation of compensation plan Increase in Portfolio Growth in 6-month period Show less

Waves of Wellness Foundation
Apr 2023 - Jul 2023VolunteerMentor and Mental Health volunteer

Freelance
May 2024 - nowSelf Employed
Licenses & Certifications
- View certificate

Key Account Management
LinkedInDec 2021 - View certificate

Becoming Head of Sales: Developing Your Playbook
LinkedInApr 2021 - View certificate

Operational Excellence Foundations
LinkedInDec 2021 - View certificate

Sales Well-being: Managing Anxiety, Burnout, and Rejection
LinkedInJan 2022 - View certificate

How to Speak So People Want to Listen
LinkedInJan 2022 - View certificate

Asking Great Sales Questions
LinkedInJan 2022 - View certificate

Sales Prospecting
LinkedInJan 2022 - View certificate

Preparing Yourself for Change
LinkedInJan 2022 - View certificate

Sales Fundamentals
LinkedInJan 2022 - View certificate

Leading Your Team Through Change
LinkedInDec 2021
Honors & Awards
- Awarded to John WellsPresidents Club - Oct 2021 Award for outstanding performance
Volunteer Experience
Volunteer - Surf Mentor
Issued by Waves of Wellness Foundation on May 2023
Associated with John Wells
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