Nahida Richani

Experience

• 

  Connect Advertising L.L.C

  Feb 1998 - Jul 2009

  Director

  In her role, Nahida restructured the business and rationalized operations to serve 7 countries through 2 offices and 5 representatives. She grew the agency’s portfolio of services and helped the agency acquire global clients. She promoted efficiency and agility by streamlining the coordination processes, workflows, scheduling, and effectively use a digital asset management system. She also led the design, development, and implementation of a proprietary CRM platform that became one of the valuable assets for the company.Responsibilities• Provides clients with marketing consultancies on strategic and tactical projects• Designs and implements integrated marketing campaigns and direct marketing programs• Conducts brand reviews and provides clients with insights for brand marketing opportunities• Creates annual business plans, develops and manages programs, budgets, contracts and SLAs• Manages cross-functional teams and streamlines coordination among account management, creative teams, marketing teams, and production teams• Manages workflow, new requests and scheduling for timely delivery of deliverables• Evaluate and prioritize jobs based on department capacity• Tracks creative and marketing work and maintains the related tracking tools and calendars • Introduces innovations in brand building marketing programs• Maintain digital assets of projects through the agency's asset management tool• Conducts brand workshops and brainstorming sessionsClients:Unilever, Nestlé, 3M, Médecins Sans Frontières, Gillette (Procter & Gamble), Adobe Systems / Winsoft France, L’Oréal, Kraft Foods Show less

• 

  Connect Creative and Marketing Inc. (CCM)

  Feb 2010 - Sept 2021

  Digital Consultant

  In her role as an accomplished and adaptable Digital Consultant, Nina has spearheaded numerous projects that guided clients through their digital transformation journey, skillfully navigating the entire spectrum from conception to optimization of digital roadmaps. Her extensive suite of services encompasses the formulation of customer acquisition strategies, refinement of conversion funnels, precise targeting and segmentation, personalized experiences, content management, campaign orchestration, email marketing, and proficient analytics and reporting. With hands-on expertise across a diverse array of marketing automation, advertising, and creative solutions—including Adobe Experience Cloud, Google, LinkedIn, Facebook, and Adobe Creative Cloud—Nina is well-prepared to drive forward-thinking digital initiatives with precision and innovation.Responsibilities:• Conduct thorough business analysis, guiding clients in the strategic planning of effective digital transformation strategies.• Strategize cross-channel and omni-channel digital marketing approaches that harmonize with client objectives, ensuring the maximization of ROI.• Formulate insightful digital strategies and detailed implementation plans covering lead generation, journey optimization, content management, campaign orchestration, landing pages optimization, data enrichment, analytics, and reporting.• Identify testing and targeting opportunities (A/B, XT, MVT, Recs) to elevate campaign effectiveness, employing innovative testing and personalization strategies.• Harness the power of AI and Machine Learning to develop predictive models.• Institute reporting governance and create intuitive reporting interfaces/dashboards, conducting thorough analyses and delivering informed insights to stakeholders.• Develop conceptual data models for schemas to enrich data understanding and usage.• Manage RFQs, SDRs, presentations, proposals, and reporting with precision and attention to detail. Show less

• 

  VMware

  Sept 2021 - Jan 2024

  In her multifaceted position as a Digital Marketer and Programs Manager, Nina consistently pushes the boundaries of innovation and optimization within web and digital strategies. She skillfully designs audience frameworks and implements audience-nurture programs. Nina translates GTM strategies into seamless buyer's journeys and develops digital programs that harmonize with various phases of the customer's decision-making process.Nina’s Responsibilities:• Leading cross-functional collaborations with content strategy and demand teams to create and implement audience-specific personalization programs, expediting the customer journey and elevating customer engagement. • Translating consumer marketing analytics into strategic insights and data-driven decisions that contribute to achieving business objectives.• Collaborating with business teams to analyze the customer's decision-making process at each stage of the buyer’s journey, enhancing funnel velocity, and optimizing customer acquisition models. • Designing and executing Conversion Rate Optimization (CRO) strategies to enhance asset consumption rates, conversion rates, and ROI. • Playing a pivotal role in establishing the foundation for customer-centric strategies through partnerships with stakeholders, developing core web personalization programs, and operational processes. • Translating business pain points into testable hypotheses with measurable Key Performance Indicators (KPIs) and conducting relevant A/B and multivariate tests. • Formulating and executing visionary UX strategies, ensuring alignment with organizational objectives and customer needs. • Conducting site analytics to uncover opportunities for improving customer experiences.Nina's strategic marketing acumen coupled with proficiency in marketing technology positions her as a trusted advisor to executive, stakeholders and a key player in the digital team. Show less

  • Web Programs and Personalization Manager

    Jan 2022 - Jan 2024

  • Digital Marketing Operations Campaign Manager

    Sept 2021 - Jan 2022
• 

  Boeing

  Mar 2024 - now

  Consultant (TCS)