Cathy DAI

Experience

• 

  CiEvents

  Jul 2007 - Mar 2012

  Loyalty Program Administrator

  Since July 2008 till March 2012, I worked for CiLoyalty, which is a branch of Flight Centre, almost 4yrs and my main jobs were be charged of 2 globally programs and 2 internal programs. Meanwhile I also kept good communication with AUS&US team.Global programs included <KYI> for IBM and <APC Rewards Program> for APC company. My main tasks were co-operate with the AUS&US teams for maintaining programs and sales points validation. Local programs included <FCm Advantage> and <FCm Challenge> which were customized by different market and different needs from the company to meet the target and gathering all information they wanted. Show less

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  Arvato

  Nov 2012 - Dec 2014

  • Account Manager

    Jan 2014 - Dec 2014

  • Associate Account Manager

    Nov 2012 - Dec 2013
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  Arvato CRM Solutions

  Jan 2015 - Jun 2016

  Senior Account Manager

  Account Manager for servicing luxury & fashion, retail, cosmetics and tourism brands- up-sales- project management at the set-up phase- keep relationship with brands for establishing long-term cooperation- team management- coordinating internal and external resources- improving the process procedure and customer service levels- servicing brands including CHANEL, Loewe, Longchamp, Forevermark, De Beers, Burberry, Vacheron Constantin, Florentia Village, Kanebo, UGG and Royal Caribbean CruiseBusiness consultant for servicing luxury & fashion, retail and cosmetics brands- pre-sales- consulting projects of loyalty program design including Galleries Lafayette and Hengdeli Show less

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  Arvato

  Jul 2016 - Dec 2017

  Associate Account Director
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  Majorel China

  Jan 2018 - Mar 2022

  Account Director

  Marketing Activation and Innovation for Cosmetics and Fashion Retail industries which include premium cosmetics group and brands, luxury group and brands, mass fashion brands and retail brands.Marketing Activation including - From marketing and CRM yearly planning and budgeting, to omni-channel loyalty program design, business diagnosis, and communication plan set-up, thematical analysis, etc.Innovation including - CDP project exploring and requirement phase supporting, marketing intelligence solution building up, solution grouplization, etc. Show less