William Bianchi

Experience

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  Engage Hub

  Sept 2018 - Oct 2019

  Digital Marketing Executive

  During my role as a Digital Marketing Executive at Engage Hub, I made significant contributions to the company's growth and success through my digital marketing expertise:♦ Designed and executed highly effective Paid Search campaigns aimed at acquiring new clients, leveraging data-driven strategies for optimal results. This led to generating a substantial portion of the agency's leads, directly contributing to new business opportunities, revenue growth, and the expansion of the client portfolio.♦ Demonstrated proficiency in managing Paid activities across key social media platforms, including LinkedIn, Facebook, and Instagram, to enhance brand visibility and engagement for our clients. Show less

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  Havas

  Oct 2019 - Jan 2021

  Paid Search Trader

  As a Paid Search Trader, I played a pivotal role in managing and optimizing campaigns for globally renowned clients, including Maersk, ABB, Philips, and AMD, within Havas International's DCoE team. My contributions included:♦ Taking charge of end-to-end PPC management, ensuring efficient and effective campaign execution.♦ Actively participating in client calls to align strategies and deliver exceptional service.♦ Making significant contributions to global pitch strategies, showcasing expertise and creativity.♦ Achieving a remarkable nearly 50% reduction in CPA YoY - Exceeding annual goals for Maersk by the end of Q2 through strategic implementation of RLSA, the newly launched Discovery campaigns, and SA360 Smart Bidding. Show less

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  Mindshare

  Jan 2021 - Jul 2021

  Ecommerce Manager

  As an E-commerce manager at Mindshare Worldwide on a fixed-term contract, I spearheaded e-commerce efforts for Ford within Team Ford at WPP. Through strategic management and optimization, I achieved remarkable results for the Ford Customer Service Division (FCSD):♦ Implemented and enhanced Retail strategies, yielding outstanding outcomes.♦ By successfully adopting and leveraging the newly launched Smart Shopping Campaign, I achieved an exceptional 200% ROAS increase in Germany and realized a substantial 100% ROAS improvement in the UK. ♦ Continuously monitored and adjusted campaigns to maximize results ensuring Ford's e-commerce success during the fixed-term contract. Show less

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  John Lewis & Partners

  Jul 2021 - Dec 2021

  Paid Search Consultant

  As a Paid Search Consultant, I was recruited by John Lewis & Partners for a fixed-term contract.♦ Spearheaded an account restructuring project and executed it efficiently, delivering results two months ahead of schedule - Ensuring a timely launch before Christmas, aligning with the project's objectives.♦ Employed an innovative and automated Excel framework, streamlining the creation of campaigns, ad groups, keywords, and ads.♦ Collaborated closely with the internal team to align campaign objectives and optimize ad performance.♦ Presented detailed reports and recommendations to senior management, enabling data-driven decision-making for future campaigns. Show less

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  OMD EMEA

  Jan 2022 - Apr 2024

  As the Paid Search Lead, I am responsible for driving impactful results and strategic initiatives for renowned brands such as Under Armour and Philips.♦ Leading the Paid Search E-commerce team for Under Armour, I oversee strategy, planning, and activation, contributing significantly to the client's business success.♦ My active involvement in a cross-functional team at Philips has allowed me to facilitate connections with individuals from diverse disciplines and channels, providing valuable opportunities for learning and expanding my expertise.♦ I accomplished a remarkable feat by achieving a 1-month migration of Under Armour accounts to OMD, breaking agency records. Solely managing billing line and account transfers for Google Ads, Bing, SA360, and Merchant Center during this transition.♦ During Cyber Week, the most crucial moment of the year for Under Armour, the team I lead successfully achieved a ROAS 60% higher than the target, making the campaign a huge success. This was possible thanks to the adoption of new campaign types like Pmax and Demand Gen.♦ I also authored a comprehensive Global Paid Search Playbook for Philips, offering invaluable guidance to local markets with effective best practices and strategic direction. Show less As a Senior Manager working on the British Airways account, I played a pivotal role in driving Performance Marketing excellence and achieving remarkable outcomes:♦ Led the BA Flights PPC team, overseeing all aspects of operations and nurturing junior talents within my team.♦ Achieved record-breaking revenue and ROAS for British Airways in the UK and US by implementing Modern Account Structure and leveraging Broad Match keywords.♦ Spearheaded the adoption of cutting-edge products from Google, Bing, and SA360, including PMax, Broad Match, MSAN, Value-Based Bidding, and Budget Bid Strategies.♦ Fostered close collaboration with clients and tech partners to ensure seamless integration and outstanding results, establishing clear and effective communication channels to facilitate team cohesion and client satisfaction. Show less As a Contractor Performance Marketing Manager for the Levi's client, I made significant contributions to optimizing performance and driving tangible results:♦ Guided and trained the team on optimization techniques, enhancing their skillset and efficiency.♦ Designed an innovative Data Studio insights dashboard, saving the team the equivalent of half a day's manual Excel reporting on average.♦ Achieved a remarkable 25% increase in revenue and an impressive 30% boost in Return on Ad Spend (ROAS) by implementing Modern Account Structure.♦ Fostered a culture of innovation and excellence, consistently exceeding performance goals. Show less

  • Paid Search Lead

    Jul 2023 - Apr 2024

  • Paid Search Senior Manager

    Jun 2022 - Jul 2023

  • Paid Search Manager

    Jan 2022 - Jun 2022
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  Amazon

  Apr 2024 - now

  Performance Marketing Manager