Tim Scarsella

Experience

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  Get Fit America

  Jun 2005 - Nov 2013

  Marketing Director/ Personal Trainer

  • Created corporate outreach programs including exercise and nutrition seminars to raise community awareness and generate client leads.• Lead generation through wellness programs, B2B interactions, and email capture, as well as lead tracking.• Created email marketing campaigns and other targeted web campaigns through social media platforms. • Development of client routines and nutritional guidelines for clients to follow.• Development of injury prevention guidelines for facility.• Responsible for customer service, marketing development, client retention, monthly budgets, and overall client and employee satisfaction. Show less

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  National Fitness Center

  Dec 2013 - Jul 2014

  Director of Personal Training

  • Increased personal training sales from $35k MoM to above $120,000 in monthly sales within first three months of employment. • Leader of personal training sales above $100,000 in monthly sales each month.• Managed teams of 60 or more employees.• Ensured all employees were kept up to date on company policies and procedures, certifications, and department expectations.• Responsible for the training, development, and management of all employees within the department.• Performed all employee reviews and recruiting of personal trainers.• Created and organized corporate outreach programs and events such as weight loss challenges to raise community awareness about the organization.• Reputation and brand management.• Responsible for customer service, client retention, and overall member satisfaction.• Responsible for employee scheduling and efficiency, and business analysis reports.• Development of curriculum and class training program for personal trainers. • Assist in daily operations of facility, customer service, introductory sessions, cleanliness of facility, and overallmember satisfaction.• Promote Health and Wellness Education to local businesses and residents. Show less

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  ACK Media Outlet

  Jul 2014 - Jan 2018

  Creative Director

  • Responsible for creating, designing, and implementing new print publications as well as update existing publications, which led to an increase in company profitability.• Initiated and implemented marketing efforts by forecasting events, trends, and promotions.• Performed all market and demographic research to forecast the best possible ROI.• Responsible for creating, designing, and the art direction for marketing material.• Scouted for celebrities and talent to do editorials on.• Organized and directed writers, photographers, artists, models, and celebrities to coincide with each issue.• Layout design for print such as magazines, weekly papers, brochures, billboards, and other paper marketing materials as well as materials for web and email.• Successfully managed small teams including graphic designers, photographers, web designers, sales staff, and journalists.• Coordinated all different aspects of a monthly magazine including forecasting monthly themes, reaching out to celebrities and working with their agents to set up interviews with journalists, and reaching out to vendors to gather product shots and content.• Coordinated and strategized multiple charity events including working with local talent agencies to bring the most exposure and awareness to each charity. • Successful in strategizing and implementing ways to raise multiple thousands of dollars for each of the charity events with minimal initial investment, if any. • Successfully helped charities including ALS, Alzheimer's Association, American Heart Association, Zero Cancer, Sierra Club, Autism Speaks, Wounded Warrior Project, and STAR Therapeutic Academy of Riding.• Worked with local talent agencies to set up and direct photo shoots.• Worked with local venues to arrange events for celebrities to obtain a mutually beneficial relationship.• Celebrities include Tara Thompson, James McCartney, Jimmy Charles, Karen Waldrup, Fairview Union, and Jon Amos. Show less

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  Scarsella Group

  Aug 2017 - Nov 2019

  Account Manager

  • Responsible for creating, designing, and implementing print and digital marketing materials for small businesses to support SEO, SEM, PPC, SMM, SMO, video marketing, content marketing, email marketing and affiliate marketing campaigns. • Marketing strategies were created based on each clients marketing goals and KPIs. • Implement A/B testing across all marketing outlets including paid search, landing pages, ad copy, print. • Responsible for creating, implementing, and managing email marketing campaigns. • Conceptualize, research, and recommend data-driven digital marketing strategies to ensure a digitalmarketing plan is created and designed to achieve measurable results in alignment with each clientsannual management plan, annual budget, and short and long-range strategic plan goals. • Developed and managed paid digital strategy for clients including SEM, PPC, SMM, and remarketingcampaigns to optimize client goals and KPIs. • Created, implemented and managed organic campaigns across all social media outlets to align withclient goals. • Responsible for analyzing Google Analytics accounts and Google Ads accounts, reporting, and makingrecommendations to budget and strategy based upon these reports. • Strategize and research new marketing trends and practices and demographics for each clientserved. • Provide short- and long-term market forecasts and reports by directing market research collection,analysis, and interpretation of market data. • Responsible for creating, designing, and implementing print and digital materials for marketingcampaigns. • Created fully interactive websites. • UX/UI design for websites, mobile, and print media. • Responsible for SEO and SMO implementation and management. Show less

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  Microsoft

  Jan 2019 - Nov 2019

  Senior SEM Optimization Specialist - Microsoft Advertising

  • Responsible for account management and growth of approximately 30 million dollars a year in digital ad spend for SEM/PPC for Microsoft Advertising.• Increased Microsoft Advertising revenue within my book of business by over 40% YoY.• Increased client engagement by helping clients increase account performance goals. • Met and exceeded sales goals every consecutive month since joining team.• In-depth experience with Excel including pivot tables, lookups, graphing and charting functionality.• Familiar with technologies, including Microsoft products (e.g. Power BI), Search Ads 360, AdRoll, Kenshoo, Taboola, Outbrain, Metrilo, and Google Tag Manager.• Analyzed customer accounts for new opportunities for revenue growth and used this data to pitch, sell, and track business prioritized and revenue driving tactics. Communicated with clients these opportunities on a regular basis through monthly calls and emails. • Educated customer on the Microsoft Advertising Platform, related tools, new features, best practices, and account optimizations as they align to each client’s marketing goals. • Managed/optimized B2B and B2C marketing campaigns.• Increased performance KPIs and return on ad spend for external clients. Ensured clients continued to invest in Microsoft Advertising and assisted with budget forecasting and recommendations.• Daily campaign creation and management, optimizations, analysis, A/B testing.• Developed strong, constructive relationships with internal staff, external clients, and agencies.• Delivered high quality customer service to each client thus ensuring a positive advertising experience with Microsoft. Provided feedback to internal teams regarding business prioritizations.• Assisted in training, educating/teaching and peer mentoring of new employees.• Provided high quality customer service to each client ensuring a positive advertising experience with Microsoft. Show less

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  Amazon

  Nov 2019 - now

  I help advertisers achieve their goals leveraging the breadth of Amazon Ads products. I identify gaps and work cross teams to build scalable solutions. I drive global impact at scale. I am fungible and can work cross functionally to achieve goals.I drive team engagement and create a trusted space to cultivate creativity and innovation. I live in Day1.

  • Sr Account Executive, Adapt Rapid Response

    Nov 2024 - now

  • Senior Account Manager, Adapt US Team Lead

    Oct 2022 - Nov 2024

  • Account Manager, Adapt US Team Lead

    Mar 2022 - Oct 2022

  • Account Manager, Adapt

    Jul 2020 - Mar 2022

  • Account Manager

    Nov 2019 - Jul 2020