Soledad Picasso Taladriz

Experience

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  Pampa estudio

  Jul 2017 - Dec 2017

  Graphic Designer

  Developed graphic proposals for clients, including branding, packaging, and logo design.Designed presentations and visual materials to support client projects.Supervised print production, visiting printing facilities to ensure quality and accuracy in final outputs.

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  Hospital Exequiel Gonzalez Cortes

  Mar 2019 - Feb 2020

  Patient Experience Research – Thesis Project

  Conducted applied research to improve rehabilitation experiences for children with Cystic Fibrosis, focusing on treatment adherence and connection with the hospital.Engaged in fieldwork with patients and their families, including interviews, home visits, and therapy session observations.Tested prototypes and communication strategies to enhance children’s motivation for their treatments.Facilitated co-creation sessions with healthcare specialists, including physiotherapists, occupational therapists, and doctors. Show less

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  Pontificia Universidad Católica de Chile

  Mar 2020 - Apr 2021

  Designer

  Created and managed social media content and digital campaigns, increasing engagement and outreach.Designed visual assets such as presentations, e-books, and internal communication materials to support institutional projects.Led the design and production of digital and printed materials for campaigns, including flyers, banners, corporate gifts, and branded merchandise.Coordinated with suppliers and production teams to ensure quality execution and on-time delivery of all materials. Show less

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  Falabella Retail S.A

  Apr 2021 - Oct 2023

  Designed and maintained digital interfaces for e-commerce platforms.Created and updated digital marketing campaigns, ensuring visual consistency and effectiveness.Developed wireframes and provided design support for digital interfaces, collaborating with the UX/UI team.Worked closely with marketing and development teams to optimize digital campaign implementation. Designed and updated digital content for e-commerce platforms.Provided graphic production and developed digital assets for online marketing campaigns.Collaborated with design and marketing teams to execute visually compelling strategies to drive conversion.

  • Senior Web/UX Designer

    Nov 2022 - Oct 2023

  • Web/UX Designer

    Apr 2021 - Nov 2022
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  Ideafoster

  Jan 2024 - Sept 2025

  Leading innovation and digital transformation projects, managing multidisciplinary teams to develop strategic solutions.Conducting qualitative and quantitative research to identify opportunities and generate actionable insights aligned with client goals.Facilitating innovation and co-creation workshops, applying methodologies like Design Thinking to design user-centered experiences.Developing and presenting innovation proposals to clients, ensuring alignment with strategic goals.Implementing digital solutions and strategic design to optimize services and processes. Show less Managed innovation projects from the discovery phase to implementation.Led teams in executing digital transformation strategies and service development.Conducted user research and insight analysis, applying qualitative and quantitative methodologies to support solutions.Facilitated co-creation sessions and innovation workshops, collaborating with clients and internal teams.Worked with stakeholders to define requirements and develop proposals aligned with business objectives. Show less

  • Senior Innovation Project Manager

    Nov 2024 - Sept 2025

  • Innovation Project Manager

    Jun 2024 - Nov 2024

  • Business Analyst

    Jan 2024 - Jun 2024
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  CCU

  Sept 2025 - now

  Jefa de Innovación Corporativa