Richard Perkins

Experience

• 

  United States Air Force

  Mar 1984 - Apr 1990

  Electrical Power Production

  Prime power plants and mobile power systems operation and maintenance

• 

  Revlon

  Jan 1991 - Jan 1993

  Key Account Manager
• 

  Revlon Cosmetics and Beauty Care

  Jan 1994 - Jan 2009

  Promoted to oversee western/central regions of the USA, manage 11 broker offices that coordinate delivery of products to 34 wholesalers and 150 additional retailers. Developed business incentive programs to increase 26,300 points of product distributions achieving 126% of goal and 53% profit contribution year-to-date 2009. Net shipments over the six years were increased from $3.6 million to $5.7 million or 56% growth. Generated profitability by reducing returns from 8% in 2003 to less than 1% in 2008. Through the use of video conferencing and the development of web based sales presentations, T&E was reduced by 59%.Over the six years trained and developed over 15 broker managers. Show less Promoted to lead several national project initiatives including improving business development processes with national distributors. Created and wrote a “Go to Market Strategy”, resulting in 25% increase in efficiencies.Produced sales presentations to reduce and assist management in duplicated work. Managed five Customer Business Managers resulting in distributor channel growth of 8% in ’03. Developed trade terms along with policy and procedure to improve sales channel efficiencies. Show less Promoted to rotational based liaison role between sales organization and internal marketing and operational functions to spearhead synergy between customer and brand business strategic planning. Represented and led Wal-Mart, CVS and Food Channel internal customer marketing sales initiatives. Coordinated the development of regular and custom promotional display, along with the art, demand planning, logistics and sales forecasting. Created custom promotional events to utilize excess promotional inventories, resulting in a 22% reduction in one-time-only promotional inventory returns. Show less Promoted to manage sales of Revlon, Almay and Beauty Care (Mitchum, Colorsilk, Flex, Beauty Tools and Fragrance) brands, Albertson’s Food/Drug. Constructed annual business strategies and tactics. Inherited account performing at 43% below target for sales volume; in just 8 months, reclaimed lost revenue and finished fiscal year at 4% over prior fiscal year. Grew sales from $34 million in 1998 to $45 million in 2002 or 32%. Reduced merchandise returns by $2 million less than prior fiscal year by using IRI data to segment promotional display distribution. Won Presidents Circle, top 5% in sales in 1999 and 2000. Show less

  • Regional Broker Sales Manager - West/Central

    Jan 2003 - Jan 2009

  • Manager Distributor Development

    Jan 2002 - Jan 2003

  • Customer Marketing Manger

    Jan 2002 - Jan 2002

  • National Account Manager

    Jan 1998 - Jan 2002

  • Field Business Manger

    Jan 1996 - Jan 1998

  • District Sales Manager

    Jan 1994 - Jan 1996
• 

  Global Sourcing & Logistics

  Sept 2009 - Aug 2012

  Divisional Sales Manager - US and Canada

  Developed vision and implemented wide range of organizational strategies, structures and processes. Diligence and disciplined focus drove category breakthroughs with innovative products and shopper centric growth solutions. Developed direct import programs for Walgreens, Target, Sam’s Club, HEB, Ace Hardware and other smaller US and Canadian customers. Established 10 new broker organization with development of brand distribution through Food, Drug, Mass, .com’s and Catalogs/Direct Mail. Designed customer marketing programs to launch Living Plus. Sold first US permanent distribution to Target.com and Starcrest Products, Sam’s Club and UCLA bookstores. Show less

• 

  New River Company

  Aug 2012 - Oct 2016

  Managing Partner

  New River Company is a Consumer Products Brokerage company that represents various manufactures and vendors selling their products to Food, Drug, Mass, .com, Club, Natural and Specialty Health. Our management team are experts in there target markets.Launched youthH2O into GNC, Vitamin Shoppe, Vitamin World, HyVee, HEB, Duane Reade, .com's and Walgreens. In just under three months became a National top seller.

• 

  Veterans Benifit Administration

  Oct 2016 - now

  Veterans Service Representative Rating

  Top-performing Veteran Service Representative Rating professional in driving results towards improving the customer experience, interpreting and analyzing material, making well-justified decisions from analysis, solving complex claims problems, practicing honed office management techniques, word processing, record keeping, mail processing, computer operations, database and spreadsheet management, voice and electronic mail, filing and archiving, customer service, scheduling, copier, personal information protection, team building practices, professionally practiced in determine priorities and balancing conflicting demands, interpreting and applying laws and legal procedures, analyzing of medical terminology, researching, writing letters and procedures, public speaking to groups. Show less