Louise Kenrick

Experience

• 

  GTT Consultancy

  Jun 2008 - Feb 2009

  Marketing Assistant
• 

  Department of Treasury & Finance

  Jul 2010 - Aug 2010

  Events Officer
• 

  Department of Education, Western Australia

  Sept 2010 - Dec 2010

  Events and Web Coordinator

  Event management of professional learning events and activities for public education staff in WA and content management of their website.

• 

  Ministry of Economic Development, New Zealand

  May 2011 - Sept 2011

  Business Analyst

  Supported two teams in the development of strategic and operational business systems, processes and work practices and accurately reported on progress against business goals and activities.Key responsibilities • Collate weekly and monthly reports by analysing and interpreting statistical information and qualitative data• Content management of the ES website and assisted with the Episerver CMS to Plone CMS transition project • Supported technical staff with updating and archiving of content, prepared content for transfer and assisted with the new information architecture demonstrating my relationship management skills • Proof-reading ministerial reports, letters and official information requests• Processing invoices using Finance One and performing accruals. Show less

• 

  Northern Ireland Hospice

  Aug 2012 - Sept 2013

  Community Fundraiser

  Maximised income and raised awareness of the charity in a specified region• Social media management – increased brand awareness and engagement with target stakeholders • Proactive recruitment of new donors including community organisations, schools and individuals to reach fundraising targets • Recruited, trained and managed volunteers and support groups developing leadership skills• Management of design agencies for production of fundraising marketing collateral • Preparation, issue and placement of press releases in local and regional media• Management of donor data through fundraising CRM the Raiser’s Edge Show less

• 

  West Belfast Partnership Board

  Oct 2013 - Jul 2014

  Communications and Website Officer

  Marketing, PR and event management across a variety of projects to raise awareness among a wide range of stakeholders• Successfully managed events, conferences and seminars including budget responsibility• Social media management and email marketing campaigns using MailChimp • Content management of website and use of Google Analytics to gain insights and improve performance• Increased media coverage in local and regional press

• 

  Exterion Media

  Feb 2015 - Aug 2015

  Market Researcher

  Worked cross functionally across the marketing, sales and finance teams, using detailed commercial and financial analysis to assess and improve commercial decision making across all business functions• Prepared advertising expenditure and market share reports using AC Nielsen Ad Dynamix • Researched market trends and gained insight analysis to identify areas of opportunity for senior management team• Prepared weekly sales pacing report, monthly revenue and occupancy and yield report for the senior management team to track KPI progress. Show less

• 

  Small Firms Association (Ibec)

  Sept 2015 - Jul 2019

  Marketing Executive

  Led the marketing and sales function in the SFA• Developed and executed marketing strategy • Managed integrated marketing communications campaigns including management of multiple design, media and ad agencies • Digital marketing management including email marketing campaigns (Poppulo), social media campaigns, content management of SFA websites, Google Analytics reporting• Delivered a successful rebrand of the SFA • Responsible for membership retention and growth - lead generation, pipeline management, closing sales and on-boarding • Developed and delivered exceptional membership engagement strategies• CRM database management and analysis using Microsoft Dynamics NAV• Event management of SFA Awards programme, networking events, webinars and podcasts – marketing, sponsorship, speakers, budget responsibility and logistics • Successfully secured strategic partnerships including sponsorship for events, affinity partners and group membership deals. Show less

• 

  Ventac

  Aug 2019 - Apr 2021

  Marketing Manager

  Led the marketing function in Ventac • Developed and implemented marketing strategy for key target markets in Ireland and international export markets • Managed marketing campaigns from inception to completion• Managed and executed digital marketing including email marketing campaigns (MailChimp), social media campaigns (LinkedIn, Twitter, YouTube, Buffer, Canva), content management of WordPress website, SEO, Google Analytics reporting • Content marketing including production of whitepapers, blogs, case studies and editorials • Collaborated with multiple design agency partners and inputted into the creative development process for developing creative assets • Sales enablement • Market research • Analysis of sales pipeline performance metrics using Pipedrive CRM and recommendations for improving conversion• Internal communication Show less

• 

  Rehab Group

  May 2022 - now

  Senior Marketing Officer

  Manage and coordinate all marketing activities for National Learning Network’s 30 centres nationwide- Marketing strategy and management - Delivery of integrated marketing campaigns - Stakeholder engagement- Budget management