Albaro Ibarra

Experience

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  La Agencia de Orci

  Jan 1989 - Jan 1989

  Junior AE
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  MediaOne Advertising

  Jan 1996 - Jan 1997

  Western Regional Account Executive

  Responsible for all Spanish language advertising sales (National to Local – Short to Long Form) on Telemundo, Galavision, and Fox Sports Americas. Developed media rate card and directed all multicultural initiatives for MediaOne among the local Hispanic Leaders and Hispanic owned businesses. Developed and produced sponsored local infomercials and created local Hispanic community show that highlighted important issues (Politics, Money, Religion, and Family Matters. Etc.). Reported to General Manager, Advertising Sales & Local Programming. Show less

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  Walker Advertising & Marketing

  Jan 1997 - Jan 1998

  Marketing Manager

  Developed and managed Direct Multicultural Marketing campaigns. Lead Direct Marketing Division (Accounts/Media Buying/Creative/Call Center). Developed DR tracking system to measure ROI on all DR media campaigns (TV, radio, print, outdoor, and community outreach programs/events). Worked on a broad range of accounts including Los Defensores, Legal Rights Defenders, Remax, Freedom Financial, and Noble Apparel. Reported to Principal, Owner.

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  Ad Americas

  Jan 1998 - Jan 1999

  Senior Media Planner

  Specialized in advertising media planning, with extensive experience working with local and national media. Analyzed clients’ needs and developed appropriate courses of action to yield desired result and comply with clients’ budgets. Delegated assignments, monitoring performance and maximizing output. Working with top marketers such as McDonald's, Toyota, CDHS, Knott's Berry Farm, Farmer John and MediaOne. Reported to Media Director

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  Verizon Wireless

  Jan 1999 - Jan 2001

  Marketing/Project Manager

  • Directed Cross-Cultural Pricing Plans, product development and launches, packaging, targeted web site, and alternative sales channel partnerships Managed regional Cross-Cultural advertising, sponsorships, consumer promotions, community events, positioning, merchandising, and sales channels• Managed relationship with Cross-Cultural, Promotional, and Digital advertising agencies• Developed and executed of annual marketing plans and strategies direction for Youth and Latino segments in the West Area• Conducted quantitative and qualitative research and analysis• Developed and implemented acquisition and retention strategies• Developed and nurtured regional relationships with media and multi-discipline agencies: advertising, direct mail, interactive, and guerrilla marketing• Developed Verizon Wireless Community Outreach Street Team and directed Local Sales• Managers and Customer Service Managers to provide staff members at local community events Show less

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  EVNT, Inc. (formerly RLR Advertising & Marketing)

  Feb 2001 - Feb 2013

  V.P. of Multicultural Marketing & Operations

  V.P. Cross-Cultural Marketing & Operations (July 2009 – Feb. 2013)• Report to Principal, Owner• Oversaw core business and operational development functions within the organization – Accounts, Media, Creative, Research, Community Outreach/Events, and PR• Developed and implemented successful Nationwide Cross-Cultural/ Experiential / Direct• Response multi-year program for which resulted in 180% sales growth from YOY• Performed qualitative and quantitative research and analysis for proper brand positioning and message relevance (focus groups, analysis of custom studies, mining existing data)• Formed alliances with critical centers of influence and community leaders, identifying and activating key sponsorship and partnership opportunities that target key segments• Lead development and production of creative campaigns which resulted in: 5x - GRAPHIS AWARDS 100 best Advertising 2012 Platinum USA TOP;10x - U.S.A HISPANIC CREATIVE AGENCY 2011 Ranked the 7th ; 6x - NEW YORK FESTIVAL USA / 2011 - 2003 - 2002 -1999 – 1996; 29x - DAVEY AWARDS USA / 2010 - 2009 - 2008 - 2007 - 2005Director of Operations & Client Services (Feb. 2001 – June 2009)• Developed cross-functional teams’ initiatives to drive Cross-Cultural business by developing and executing acquisition and retention strategies• Developed and implemented Advertising/Marketing (Cross-Cultural and DR) strategies, tactics, brand/project management and pull-through for clients.• Developed and sold Cross-Cultural/ Experiential sponsorship packages• Managed a combined advertising budget that exceeds $35 million a year and lead staff of 30 cross-functional team• Work with top marketers such as Verizon Wireless; LA Care; XFL’s L.A. X-treme; Los Angeles Zoo; Los Angeles Dodgers; Los Angeles Lakers; Safeco Insurance; Western Union; Automobile Club of America; Wescom Credit Union and First American Tile, Chef Merrito Show less

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  AMREL

  Mar 2013 - Jan 2016

  Senior Product Marketing Manager

  • Advisor to the V.P. Of Operations / Sales / Marketing• Successfully launched 7 products lines within 1 ½ year timeframe which resulted in $10 million in sales revenue• Increased web traffic 40%+ and Sales Quality Leads 30%+ from previous years• Develop and implement marketing plans/strategies and manage channel measurement systems• Completed total company re-brand including market research, message development, communications, and sales enablement in three-month timeframe• Directed re-architecture, redesign, and rebranding of corporate and product focus web sites within two months• Aligned the lead funnel with sales process, as well as tracked leads through CRM and Email Automation tools• Develop, execute and managed national tradeshow / sponsorships / conferences calendar Show less

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  Castells & Asociados

  Jan 2016 - Dec 2016

  Account Director

  • Advisor to the President of Castells & Associates Advertising• Lead account department to provide the utmost level of client service for each of our clients• Take the lead in clients’ marketing and advertising strategies• Liaising with clients at a senior level on a day-to-day basis (such as McDonalds, Toyota, Time• Warner/Charter Spectrum)• Generate new business opportunities with new and existing clients• Lead Creative Team in development of creative campaigns with TV, radio, print, direct mail, outdoor, digital, and social media• Analyzed business developments and monitored market trends Show less

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  Loyola Marymount University

  Jan 2017 - now

  Sr. Lecturer / Professor of Marketing

  • Teach upper elective marketing course designed to develop undergraduates' skills related to managing integrated marketing communications (IMC) strategy• Focusing on the main concepts of advertising and digital/social media strategy and how companies manage the IMC process

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  Spectrum (formerly Time Warner Cable)

  Sept 2017 - Dec 2019

  Senior Sales Marketing Manager

  • Act as liaison between Spectrum and our retail partner Curacao and its SoCal retail locations• Responsible for managing the implementation and compliance of Spectrum policies and procedures as it relates to the operation• Responsible for business planning, merchandising and all sales related activities within assigned territory• Implement proactive marketing strategies in order to enhance in-store sales performance• Reinforced company initiatives and train employees on new products, services and operational changes• Responsible for day to day operations and management, training and overseeing retail staff Show less

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  D2H Partners

  Jan 2020 - now

  Client Service Director - Digital

  • Client Relationship Management: Build and maintain strong relationships with clients, understanding their business objectives and ensuring client satisfaction.• Act as the main point of contact for clients, addressing their concerns and providing strategic digital solutions.• Collaborate with clients and internal teams to create comprehensive digital campaign plans.• Provide guidance and support to ensure successful execution of digital campaigns.• Campaign Execution: coordinate the execution of digital marketing campaigns across various channels such as social media, email marketing, SEO, SEM, and display advertising.• Analyze campaign performance data and provide insights to clients.• Prepare regular reports detailing key metrics and areas for improvement.• Stay updated on industry trends and innovations in digital marketing.• Integrate new technologies and strategies to enhance campaign effectiveness.• Collaboration with Cross-Functional Teams:• Work closely with creative, content, and technical teams to ensure seamless execution of digital campaigns.• Conduct quality checks on digital content and assets to ensure accuracy and alignment with client expectations. Show less