Ellen Chan

Experience

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  Ogilvy & Mather

  Mar 2000 - Aug 2002

  APA Regional Account Director, OgilvyInteractive
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  Visa Canada

  Mar 2004 - Feb 2007

  Marketing Manager, Commercial Solutions
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  Wunderman

  Mar 2007 - Sept 2008

  Account Director, Team Microsoft
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  Dell Technologies

  Oct 2008 - Jun 2021

  Led Dell Technologies Edge and IoT Digital programs: - Managed multiple website launches: the DellTechnologies.com/Edge site, DellTechnologies.com/IoT and the IoT Solution for Safety & Security web presence: Drove the strategic planning process from site architecture, content strategy, creative layout, UX design, SEO to AEM production management.-Oversaw Paid Search Programs: Led Keyword Ads and GDN (Google Display Network) campaigns, collaborating with Digital Media teams, driving HVEs (high value engagements) and efficient cpHVE, and increased awareness and site traffic Q/Q.-Drove Programmatic Media Campaigns: Involving display, video, social ads, and blog content to targeted key demographics. The campaigns led to high Q/Q site visits. Each series of campaigns surpassed targets driving 20.8M Reach, 52K editorial reads, 65K social engagements, 30K display and 89K video ad clicks. - Orchestrated Nurture Email Marketing Automation Program - An always-on, automated lead nurturing program, where a targeted audience was nurtured through their decision-making process from educate to buy level email content with built-in lead scoring thresholds, enabling MRLs to become SRLs. Launch results surpassed historical rates with Unique OR: 25% vs 18-25%; CTR 11.4% vs 0.8-1.5%; CTOR: 46.8% vs. 4.5-6.5% - Collaborated with diverse cross-functional teams in a fast-paced matrix organizational structure to launch the multiple programs successfully, involving negotiation and influencing skills. Show less - Led the online Electronics & Accessories (E&A) business strategy for Dell Canada- Drove integrated marketing campaigns, working with cross-functional teams, and external partners, such as CNET for product reviews, and E&A partner brands (Sharp, Nintendo, Linksys, Belkin) to create co-branded campaigns and microsites, driving conversion and revenue.- Directed agencies and led site redesigns, and promotional programs involving content strategy, UX improvements and planned quarterly roadmaps of online activities. Show less

  • Global Digital Marketing Manager, Edge and Internet of Things (IoT)

    May 2018 - Jun 2021

  • Experience Design & Marketing Automation Manager, Global Digital Strategy and Innovation

    Sept 2015 - Apr 2018

  • Digital Platforms Manager, Global Digital Strategy and Innovation

    May 2015 - Aug 2015

  • NA Channel Marketing Manager, Global Commercial Channel Marketing

    May 2014 - May 2015

  • Global Online Merchandising Manager, Global Product Creative

    Mar 2013 - Apr 2014

  • E-Business Manager, Electronics & Accessories

    Oct 2008 - Mar 2013