Candice Blumenthal

Experience

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  Depression and Anxiety Support Group

  Jan 1998 - Feb 2000

  Counselor + Office Administrator

  Management of counselorsWriting of press releases and press liaisonDatabase managementCo-ordination of in-service training

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  DISA Sexual and Reproductive Clinic

  Aug 1999 - Mar 2001

  Counselor

  Responsibilities included patient liaison, education and counseling

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  Schizophrenia Association of South Africa

  Aug 1999 - Sept 2000

  Training and Education Project

  Development of counselor training material and patient pamphletsDevelopment of a Mental Health Awareness Training ProgramResearching the needs of patients, family members as well as health care professionalsNeeds assessment

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  Society of Private Nursing Practioners

  Mar 2000 - Dec 2001

  Administrator

  In her role as Administrator Candice's responsibilities included: Event organisation and co-ordinationMarketing of society workshops and functionsDatabase development and managementMember queries and liaisonBasic financesGeneral business operations administration

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  Customised HomeCare Solutions

  Apr 2001 - Sept 2002

  Case Manager

  Candice's business management responsibilities included:Management of agency accounts and personnelDatabase development and managementClient services and liaison with medical aidsDebtors and creditorsInterviewing, selection and placement of staff

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  Research International South Africa

  Oct 2002 - Jan 2008

  In her role as Qualitative Research Director at Research International, Candice was responsible for leading Qualitative Best Practice and InnovationResponsibilities included:Methodological design, implementation and analysis of local and Pan African qualitative projects Training, management and supervision of research /project management teamClient relationship building/managementDevelopment of original research techniques and training materialContent, semiotic and discourse analysisAchievements over this time include the following:The Archetypal Playing Cards – a projective approach designed to assess the strength and nature of consumers’ relationship to brands or categoriesPACKSoul – a projective approach designed to assess the packaging values at pre-launch phaseThe Eyes and Ears Panel – a panel of consumer ethnographers employed for insight workThe Trendspotter Panel – a panel of early adopters and SuperGoupers employed for trend workThe Metaphor collages – a projective approach to brand imaging and exploration which utilises metaphor pictures across a number of categories Original Conference Presentations/ Papers Include:“The Qualitative story: from Chronicle to Legend” presented at the 2006 Esomar conference in Athens“Love thy Neighbour: the Semiotic Exploration of the Meaning of Relationships” presented at the 2007 SAMRA conference in Stellenbosch“Beauty: In the Eye of the Beholder?” Presented at the 2008 SAMRA conference in Swaziland Show less

  • Research Manager - Director

    Apr 2005 - Jan 2008

  • Senior Research Executive

    Jan 2004 - Mar 2005

  • Research Executive

    Jun 2003 - Dec 2004

  • Junior Research Executive

    Oct 2002 - May 2003
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  Ogilvy & Mather South Africa

  May 2008 - Mar 2018

  In the role of National Head of Digital Consulting Services, Candice took on responsibility fordriving innovation thinking and digital capability build across the team of strategists, data planners and UX consultants which make up Ogilvy South Africa's digital consulting team.Responsibilities included:Launching the Social.Lab offerLeading the local Innovation Lab project teamDriving the digital training agendaSupporting the development of the local consulting offerSupporting the relaunch of the Ogilvy data offer Show less As a senior strategist, Candice worked across a business portfolio that included Kraft Foods; Kimberly Clark; Unilever; Nestle; GSK; Business Connexion; Siemens; AA and AVI.Responsibilities included:Building influential relationships of trust between internal agency departments, clients and partnersDevelopment of business, brand and communication strategyCommissioning, conducting, using and analysing desktop, quantitative and qualitative research, social and digital analytics Driving a culture of effectiveness and pervasive creativity Driving new and incremental business growth Show less

  • National Head of Digital Consulting Services

    Nov 2017 - Mar 2018

  • National Head of Digital Strategy

    Jan 2015 - Oct 2017

  • Integrated Planning Director

    May 2013 - Dec 2014

  • Senior Strategist

    Jan 2010 - Apr 2013

  • Strategist

    May 2008 - Jan 2010
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  The Thinking Tree

  Apr 2018 - now

  Thinker In Chief

  At the Thinking Tree, we design collaborative processes that combine left brain analytical, problem-solving thinking with right brain holistic, intuitive, and creative thinking to bring logical, real and workable solutions to our collective challenges.Our service offering includes Thinking Partnerships, Creative Collaboration Process Design, Conscious Leadership and Culture Design, Business and Brand Storytelling.