Jacob Burbrink

Experience

• 

  NewsLink Indiana

  Jan 2013 - May 2014

  • Oversaw live reporting operations, coordinating between reporters on-site and the control room to facilitate live broadcasts for the nightly news.• Managed the production of live shots, ensuring seamless communication and timely execution during live news events. • Wrote, filmed, and edited news stories biweekly, contributing to the overall content of NewsLink Indiana’s broadcasts.• Developed sources to increase awareness of events for future newsgathering. • Worked closely with field reporters to set up and execute live shots for weekly broadcasts, ensuring timely and accurate coverage.• Scouted live shot locations to ensure the safety of field reporters.

  • Executive Field Producer

    Aug 2013 - May 2014

  • Reporter

    Sept 2012 - May 2014

  • Field Producer

    Jan 2013 - Mar 2014
• 

  Ball State University

  Oct 2013 - May 2014

  Multimedia Day Editor

  • Curated, created, and managed multimedia content for digital audience, ensuring alignment with print and broadcast materials.• Led a cross-department collaboration to integrate broadcast video with digital content for a cohesive multimedia experience.

• 

  The Star Press

  May 2014 - Jul 2014

  Digital Media Intern, Crime and Justice Intern

  • Created, curated, and managed online content for The Star Press website, ensuring timely updates and audience engagement.• Monitored website traffic using Chartbeat and Omniture to identify high-performing stories and optimize their placement on the site.

• 

  WSJV

  Jul 2014 - Jul 2016

  Internet Director

  Managed online content to drive viewers to content, both on-air, online, and on mobile.• Led social media campaigns that increased the station’s page likes by 108%, growing the online audience by over 10,000 followers.• Represented the station at community events to promote programming and increase local engagement.

• 

  WPTA

  Aug 2016 - Oct 2019

  Social Media and Digital Content Manager

  Managed online content to drive viewers to our content, both on air, online, and on mobile.• Directed social media and digital content strategies to increase viewer engagement across multiple platforms.• Managed event-related digital content and analytics, collaborating with departments to ensure consistent messaging.

• 

  WXIN-TV Fox 59

  Oct 2019 - Apr 2023

  • Led digital coverage and special projects, including event planning and cross-departmental collaborations resulting in multiple awards for the station.• Developed and managed large-scale digital projects, ensuring timely execution and stakeholder engagement. Hired to contribute to the company’s digital brand. Assisted in daily content curation and presentation across multiple platforms. Assisted with company initiatives and targeted news stories.• Used market research to develop story beats to attract readers, achieving multiple stories with at least one million page views.• Utilized data and analytics to enhance communication strategies, including audience targeting and content optimization.

  • Digital Investigative Reporter and Producer

    Aug 2021 - Apr 2023

  • Digital Producer

    Oct 2019 - Aug 2021
• 

  Indiana Criminal Justice Institute

  Apr 2023 - now

  Director of Communications

  Helping to spread the word about the ICJI's work in Indiana• Lead development and execution of quarterly communications for internal and external audiences to keep key stakeholders informed on agency goals.• Manage communication needs for seven divisions, ensuring alignment with organizational objectives.