Milan Blazevic

Experience

• 

  Southern Cross Austereo

  Jan 2010 - Sept 2013

  I created multiplatform campaigns which included programmatic by uncovering new revenue opportunities alongside traditional media sales teams. I also lead the digital upskilling of the Australian Agency Sales team.Accomplishments• The first digital salesperson in the company’s history by proposing the role to the head of sales. • Demonstrated a strong drive by reaching the first digital target in over 16 months.• Aptitude for positive change as the member of the SCA Culture team, responsible for organising ways to increase employee enjoyment at the company and thus delivering higher retention of staff. • Lead the training and upskill of the Australian Agency Sales teams from a traditional media mindset to understanding, implementing and selling of SCA Digital platforms which included programmatic.• Drove the Digital side in the first major cross-platform campaign at SCA which included Digital Display, Metro, Radio, and Television for the Universal Music client valued at $1,000,000. Show less I managed Ad Operations to ensure the implementation and delivery of all Digital campaigns across Australian markets. This also included the managing and co-trading of our programmatic and RTB display campaigns. Accomplishments• Project lead the Southern Cross Austereo Ad server migration to the New Google DFP which included the migration of 70 plus Southern Cross websites, mobiles sites and apps.• Trafficked and manage the performance of all digital ad campaigns across Australia.• Worked with advertisers to build out tech solutions to enable new customer acquisition. • Won the Sydney team person of the year award in 2012.• Uncovered and secured the migration to Google’s Mobile Platform.• Managed all digital campaigns across Australia for SCA. • Beyond my role, I worked with national sales teams in the selling of Digital campaigns to clients.• Help educate sales teams on the benefits of digital. • Built and presented cross-medium analysis of the value of digital in conjunction with traditional media such as radio and tv. Show less

  • Digital Account Manager

    Jul 2012 - Sept 2013

  • Digital Ad Operations Manager

    Jan 2010 - Jun 2012
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  Crimtan

  Nov 2013 - Jun 2015

  Digital Strategist

  The objective was to deliver compelling programmatic strategies and first-class stakeholder management to ensure long-term client relationships.Key Results• Built internal work-processes to help improve efficiencies with planning, and campaign management increasing the retention rate of BAU clients by 82%.• Understood the shifting market needs of Barclaycard by proactively strategising and securing their first programmatic DCO campaign valued at $300k. • Cross channel and strategic planning in collaboration with external outdoor and data providers such as Experian to work together to deliver a strategic campaign for O2 valued at $135k.• Identified key areas of growth for the business and collaborated with analytics and product managers to data mine to establish insights product which contributed to $650k of new business. SpecialitiesAdvertising technology, Online advertising, CRM, Data management, Performance advertising campaigns, Branding advertising campaigns, Creative build, management, delivery, Dynamic retargeting, Mobile and tablet advertising solutions, International advertising campaigns Show less

• 

  Ziff Davis

  Jun 2015 - Jun 2017

  Head of Programmatic, EMEA

  Head of Programmatic across EMEA of a global publisher of sites such as IGN, Speedtest, PCMag, and Mashable utilising a DMP and custom tech stack powered by DV360 and AppNexus. The objective was to build a high-performance team and ad tech stack for advertisers to consult with and access their audiences in qualified and personalised ways through custom-built strategies. Key Results:•Built the Ziff Davis Programmatic trade desk (DV360 & AppNexus) and developed a new revenue stream valued at 5 million. •Project managed new tech initiatives and products such as Ziff Davis header bidding solution which raised open market yield by 53% in the first year. Sourcing and management of open marketplace optimisation and yield across various tech partners and SSP's such as ADX, OpenX, AppNexus, and Rubicon. •Secured the largest client partnership and programmatic guaranteed campaign through Speedtest.net and our telco client resulting in over $2 million in new business revenue. Show less

• 

  Crimtan - Intelligent Lifecycle Marketing

  Jun 2017 - Feb 2021

  Country Manager was responsible for overseeing the operations in Australia and New Zealand.Which included managing logistics, develop new business, recruiting staff, creating budgets, and ensuring profitability for the region reported back to the board of directors. Key Results:•Driving sales growth and delivering against Crimtan business objectives – particularly focussing on winning and retaining E-Commerce, Finance, and Travel partnerships. •Uncovered and secured the first Data-led Creative (DCO) campaign for a Woolworths(BWS & Big W) by delivering a tailored lifecycle solution (display, native & audio) increasing their investment by 73% in 2020.•Delivered the first major group agency trade deal valued at $2 million for in ANZ.•Worked closely and managed internal teams across content, design, development, tech, trading, and sales to develop new propositions and revenue streams across APAC.•Improved the new business win rate to 28% through new consultative strategies securing an in-depth partnership with key e-commerce, finance, and travel advertisers. Show less Commercial Director across Australia and New Zealand of an ad technology company utilising afull proprietary stack of DSP, DMP, Ad server, Rich Media Creative Platform, and Planning Tool.Key Results:•Exercised new business acumen by securing personalised data-led creative solutions for the likes of eBay, Bank Australia, Citi Bank, uBank, Petbarn, Pandora, PayPal, and Energy Australia valued over $6 million. •Secured 1.85 million worth of special term contracts with advertisers. •Pitch, onboard and scale new media properties by conducting over 50 live demonstrations and education sessions of the value of data-led programmatic creative and Crimtan’s Ad Tech (inc DSP). •Ensured that all company directives and sales resources are maximised in Salesforce CRM, Tableau, and P&L management. •Developed business unit targets which were exceeded in growth and profitability for two consecutive years. Show less

  • Country Manager, ANZ

    Oct 2019 - Feb 2021

  • Commercial Director, ANZ

    Jun 2017 - Oct 2019
• 

  The Trade Desk

  Feb 2021 - May 2022

  Senior Solutions Consultant

  Senior Solutions Consultant is responsible for developing, managing, and presenting technical solutions for clients through APIs. Evangelising adoption across global teams.

• 

  Paramount Australia & New Zealand

  Oct 2022 - now

  Head Of Programmatic

  - Lead on the transformative rebuild and strategic re-architecture of Paramount ANZ Programmatic business, addressing legacy challenges and enhancing ad stack processes in collaboration with global and local DSP & SSP partners across Paramount+, 10Play and PlutoTV.- Overseeing the launch of key project initiatives for programmatic with Paramount+ Ad tier in Australia, FreeWheel ad server migration, VOZ Streaming and the go-to-market strategy for programmatic in Australia. - Drive revenue growth in client diversification through a focused approach on SPO solutions, data monetisation, advanced technology solutions, and strategic project rollouts.- Direct cross-functional team collaboration among ad operations, ad tech, and engineering teams, implementing essential improvements that enhanced ad health and secured substantial financial benefits for the business. - Build and lead a high-performing programmatic team focused on consultative innovation and strategic excellence within the streaming advertising landscape. Show less