Serena Chin

Experience

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  PricewaterhouseCoopers

  Jan 1996 - Nov 2000

  Assistant Manager Audit

  Exposed to multiple industries, ranging from construction, property development to Information Technology; and was selected to be part of the newly formed financial services team, to specialise in banking, stockbroking, unit trust and insurance. Led teams on special audit assignments of two state unit trust funds and several audit due diligence reviews. Led and supervised a team of 20 audit staff on a special assignment involving a Mandatory General Offer whilst in the position of junior assistant. Headed the MESDAQ Readiness review team for several stockbroking firms during the introduction of the MESDAQ trading market. Seconded to an anchor bank to supervise the preparation of its consolidated financial statements.Trained the junior audit staff. Show less

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  Hong Leong Assurance Berhad

  Nov 2000 - May 2006

  Internal Audit Manager

  Completed audit assignments in accordance with the Annual Audit Plan. Designed divisional and departmental risk scorecards, forming part of the company’s enterprise-wide risk management framework. Re-designed the fraud reporting framework – from identification, assigning and tracking of risk metrics for both the Life Insurance and General Insurance businesses. Drafted finance manuals for the Life Insurance and General Insurance businesses to improve operational efficiencies. Developed regulatory checklists based on Bank Negara Malaysia guidelines, Persatuan Insurance Am Malaysia (PIAM) and Life Insurance Association of Malaysia (LIAM) circulars, for self-assessment by the line managers. Show less

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  Sunway Group

  Jun 2006 - Jul 2007

  Audit Manager

  Applied the risk-based methodology to formulate the annual Audit Planning Memorandum for the Sunway private group of companies.Jointly developed the Standard Operating Procedures for the Sunway Group Internal Audit Department. Produced audit reports with clear identification of risks and the corresponding mitigating actions and timelines. Revamped the Standard Operating Procedures for the Finance Department at Sunway College via mentoring, coaching and guiding the Sunway management trainees during their job attachment. Show less

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  Astro

  Jul 2007 - Aug 2015

  Successfully implemented the Astro Loyalty Points System with a 3.5 million customer-reach. Controlled budgets > RM 6 million in key projects aligned to the company’s 3-year Business Plan. Transformed the concept of customer servicing with the roll out of the Astro Lifestyle Centre to 5 major shopping complexes nationwide. Saved RM 500K in annual operating costs with the transitioning of the operations and customer servicing functions from the IPTV Concept Store to the newly set up Astro Lifestyle Centres. Attained yearly cost reduction of RM 2 million by transferring the outsourced operations and maintenance of the Astro corporate website to the in-house Digital Media team. Show less Developed a project initiation framework for major and medium IT projects.Consolidated and condensed IT and technology projects into a programme portfolio to provide a holistic view to the Project Review Board and Astro senior management.Provided project management expertise to line departments and regional branches, where the approved projects form part of the strategic programme portfolio.Managed a cross-divisional project with major logistic challenges, i.e. the replacement of 3.5 million Astro smartcards nationwide, including Brunei. Worked with government agencies to jointly launch the “Angkasawan” channel, within a tight deadline. Show less

  • Senior AVP, Customer Division

    Apr 2012 - Aug 2015

  • AVP, Programe Management Office

    Jul 2007 - Apr 2012
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  Securities Commission Malaysia

  Aug 2015 - Aug 2017

  Assistant General Manager

  Assessment of "fit and properness" of stockbroking and futures companies seeking to be licensed. Formulated the licensing framework in line with changes to laws and regulations, in the areas of stockbroking and derivatives. Evaluated submissions by venture capital companies and private equity firms seeking to be registered. Collaborated with IT team to deliver system and workflow enhancements to the electronic Licensing Application system, to adhere to changes in laws and regulations that impact licensing requirements. Conducted a briefing to 200 market participants on the system enhancements to the electronic Licensing Application for renewal of licenses.Engaged various government agencies to perform vetting of corporations and individuals. Show less

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  UEM Sunrise Berhad

  Jun 2018 - Nov 2020

  General Manager, Internal Audit

  Support the Head of Internal Audit in executing planned and unplanned audit assignments, follow up of control issues, and ensuring high quality standards in the delivery of audit services. Enhanced the risk-based audit methodology and developed an ongoing quality assurance and improvement programme and delivered:-- professionally drafted internal audit reports, with clear identification of risks and mitigating actions to address the risks;- Standard Operating Procedures on the conduct of internal audit activities and- a structured annual audit planning methodology.Building a high-performance team of audit professionals, including coaching and staff development, focusing on upgrading business, technical, and audit expertise of the team members.Providing value added services to the business via evaluating emerging technologies; detecting and deterring fraud, analysing the effectiveness of policies and procedures, as well as identifying opportunities to save cost. Show less

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  Digi Telecommunications

  Nov 2020 - now

  Head of Internal Audit

  Reporting to the Chair of the Audit & Risk Committee. Leading the Internal Audit function in providing independent & objective assurance, consulting and investigation activities intended to add value and improve the Company's operations. This is accomplished by bringing a systematic and disciplined approach in evaluating & improving the effectiveness of the organisation's governance, risk management and control processes.

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  CelcomDigi

  Dec 2022 - now

  Head of Internal Audit