Maria Gonzalez De Salceda Urbina

Experience

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  HOTELES CAMINO REAL

  Jan 1986 - Jan 1987

  Especialista en Desarrollo

  Developmental Expert in Technical Service Management

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  SEGUROS COMERCIAL AMERICA

  Jan 1987 - Dec 2002

  Gerente de comunicación y actividades de integración

  Communication and Incorporation Manager 1987 – 2002 • Developed and implemented strategic Communication Plans, including the press, electronic media and face to face before an audience of 5,000 people, reporting to the Labor Relations Director and 5 Specialists as direct reports and 1 assistant.• Promoted identification of staff with the philosophy, culture and values of the company, through ongoing promotional campaigns, achieving a common vision throughout the company, particularly during its 4 mergers.• Incorporated over 250 new employees every year by means of the company and position induction courses.• Developed and implemented the cultural, social and sporting event and activity plan for staff and their families, with over 15,000 people involved at 50 events a year creating a bond of the employees with the company.• Organized special events of the CEO’s office, such as working meetings with executives and launching the new corporate image and name, among others.• Managed the executive and customer dining room (capacity of 1200 meals a month) for five years.• Transferring employees of Seguros Comercial América to ING’s service companies, at an effective rate of 98%, achieving incorporation in a month and a half and assuring the business continuity.• Identified employees with the company philosophy during its four mergers, by means of integration events and campaigns, with an effective recall rate of 95%.• Awarded the “ING Certificate of Excellence” for the best employee in Latin America in 2004, and received the AMCO awards in 2002, 2003 and 2010 for best corporate magazine and the launch “Change Network” project. Show less

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  ING

  Jan 2002 - Sept 2004

  Communication Manager

  ING – Comercial América Mexico City 1987 – 2004Communication Manager 2002 – 2004• Designed and implemented Internal Communication Strategies for ING México, for an audience of 7,000 people, and measured these media. Reporting to the Communication Director and reporting to me 2 Specialists (2)• Produced the monthly ING México Corporate Magazine for a readership of 7,000 people in Mexico.• Headed the Intranet Mexico redesign project and produced and coordinated Intranet content in Latin America.• Advised the departments of ING México on internal campaigns (Culture, Brand Intent, Procurement, Risk Management, Performance Assessment, Performance Bonuses, Information Technologies and Service Quality, etc.• Arranged and organized the launch of the ING-Comercial América new corporate name, with the attendance of 7,000 employees and reporters. Show less

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  Henkel Mexicana

  Jun 2005 - Jan 2009

  Head of Corporate Communications an Public Relations México and Centroamérica.

  Corporate Communication Manager 2005 - 2009• Developed and implemented the Internal Communication Strategies of Henkel Mexico Group, with an audience of 2,200 people in Mexico and Central America, reporting to the Global Corporate Communication Vice-president in Germany, and the President of Mexico Group and Andean Region, and 2 specialists reporting directly.• Headed and organized the company’s Public Relations plan to increase knowledge of the Henkel name, and made known to the media and general public all the company’s brands and products (Pritt, Resistol, Fester, Loctite, Viva, Mas, Bref, Renuzit, Citré and Dial, and others) and the technology the company uses, resulting on an increased knowledge of the “Henkel” name in Mexico from 6% to 22% in four years and the PR ad value in Mexico by 922% in four years; when the annual target was 5%• Developed, administered and organized the Communication during several crisis situations not harming the reputation of the company• Organized the social responsibility program of Henkel Mexico Group through the MIT (Make an Impact on Tomorrow) program, the aim of which is to support children’s aid programs around the world. • Assisted in obtaining the Oliver Wight Project Certification (Class A Company), headed the “Education & Communication” team and attained a rating of 4 in Trust and 3.5 in Education & Training (maximum of 4) in 2008, as a result Henkel certification became a case study for Oliver Wight Co.• Awarded the AMCO Award 2009 for special events for the “Casa Henkel” project, and received the “Henkel Corporate Communications Excellence Award” in 2008 for the sustainability event for journalists, and featured in the following articles: Executive Women: “20 Women who Run Things in Mexico” in 2007, and “Five Leaders in Communication and Public Relations” in 2009. Show less

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  Henkel

  Aug 2009 - Jan 2012

  Head of Corporate Communication Latin América

  Henkel Mexico City 2005 – 2012Leading global Company in detergents, industrial and Consumer adhesives and hygiene products with brands in Mexico such as Persil, 123, Mas color, Viva, Pritt, Resistol, Fester, Swarzkopf and Dial Head of Corporate Communications Latin America 2009 - 2012• Planned, developed and administered public relations, internal and external Corporate Communication strategies and activities in Latin America, reporting solid line to the Vice-president of Corporate Communication in Germany, and dotted line to the President of México Group, the President of the Andean Region and the President of the Mercosur Region, managed 8 specialists in the region.• Administered the Henkel Corporate Name and Henkel brands, promoting and developing knowledge of the brand, image and reputation, having as a result an increase in the PR ad value in Latin America of 66% in 3 years; when the annual target was 5%.• Administered and developed Corporate Social Responsibility programs and the company’s MIT (Make an Impact in Tomorrow) global program with all relevant groups of interest in the region, having been approved more than 50 projects with focus on children; coordinated the raising of local sustainability report.• Member of the executive committees of Mexico, Colombia and Brazil, and of the World Executive Corporate Communication Committee.• Administered regional budgets and funds achieving an increase of 143% in the department’s budget for good results over five years. Show less

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  Essity

  Jun 2012 - Dec 2017

  Head of Communications & PR México y Centro Ámerica

  SCA Mexico City 2012 – to dateLeading global hygiene and forest Products Company with brands in Mexico such as Saba, Regio, TENA and Tork Communication Director Mexico and Central America • Development and execution of the communication strategy aligned with the business strategy, reporting to the President of SCA Latin America and the Vice-president of Communication Americas and with one manager direct report.• Support the President and the local management for internal messaging of business strategy and internal campaigns to an audience of 2,500 employees, in 2 Head Quarters and 4 production mills through a high range of internal channels including digital ones.• Create a winning culture among the employees through an aggressive communication campaign with a strong focus on business.• Positioned SCA externally as a hygiene leading company, increasing the awareness of the SCA brand with the journalists from 20% in 2012 to 85% in 2015 through an ambitious PR plan and execution. • Lead sustainability and social responsibility efforts organizing the first Sustainability Committee aligned to the global strategy the activities in Mexico such as mapping the activities, product donations, increasing the volunteerism, relationships with ONG’s (UNICEF and United Way) and Certifications (CEMEFI, Child free labor, cleaning industry) and environmental index, among others resulting on I was given the responsibility to create and execute de Sustainable strategy 2020 for México.• Lead crisis management communications activities training 15 top executives in crisis simulations and as spokespersons, and act as Advisor the different Latin America• Organized the SCA Sponsorship in Volvo Ocean Race 2014 – 2015 Stopover Manager in Itajai, Brazil with 352,205 visitors to SCA Pavilion, hosting 120 key clients of Chile and Brazil, and a historical increase of sales of the 62% in 2015 compared with 2014 in the same period. Show less

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  Kerry Foods

  Apr 2018 - Jan 2019

  Gerente de Comunicación Latam

  Leading global Taste & Nutrition company Head of Employee Engagement and Internal Communications Latin America • Development and implementation of the Internal Communication and Engagement Strategies of Kerry Latam, with an audience of 2,600 employees, reporting to the HR VP Latam, and the CEO of Kerry Latam, and 2 specialists reporting to me directly.• Provide strategic, practical employee communications and engagement solutions to achieve desired business results. • Development and management of best-in-class employee communication and engagement campaigns and programs to ensure the effective flow of organizational communication aligned with the business strategy.• Consult and provide direction and expertise for the full scope of internal and HR communications programs including culture, organizational design, employee engagement, change management, talent development and recruiting/retention.• Distill complex product and technological information into easy key points for delivery through the most appropriate internal distribution channels. In charge of the “We are all winners Awards” linked to our sustainability pillars: Marketplace, Workplace & Everyplace. • Administer communications and engagement surveys, such as “Our Voice” labor climate survey developing reports and communicates results to the executive team as needed.• Partner with global employee communications team members to leverage communications opportunities and implement enterprise wide activities.• Serve as primary contact with charitable community partners and other organizations within the community locally and across the region.• Develops and manage employee communications campaigns to increase Kerry’s participation and overall contributions to the community though “Human Ingredient” program across Latam.• Promote the identification of staff with the philosophy, culture, purpose, values of the company called “The Kerry Way”, through leadership cascading processes and ongoing. Show less

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  Brambles

  Jun 2019 - now

  Sr Manager/Corporate Communications, LATAM/Brambles

  Based in Mexico City, CHEP is a Brambles group company, dedicated to pallet and container grouping services, serving customers in a wide range of industrial and retail supply chains. Head of Corporate Communication management LATAM, reporting to VP Internal Communications Brambles, President LATAM and VP HR LATAM. Brambles/CHEP