Chris Mahar

Experience

• 

  Michigan House of Representatives

  Jan 2006 - Nov 2006

  Candidate, 70th District

  • Achieved 36% of the popular vote against a 2-term incumbent.• Took part in public debates and walking events.• Gained experience in reaching a variety of publics through various media types and avenues.• Interviewed by newspaper and television news sources.• Developed all campaign literature including highway signs, walking pamphlets and newspaper ads.

• 

  The Rossman Group

  Mar 2010 - Aug 2010

  Intern

  • Draft news releases, letters to the editors, media advisories and run of shows.• Took lead on a campaign to connect state gubernatorial candidates with voters and state agencies through a document turned blog.• Supported the planning and execution of Census 2010 news conference at the Michigan Capital• Support Account Executives with media contacts, clips, research, project brainstorming, fact sheets, and outreach to politicians and target groups.

• 

  Airfoil Group

  May 2011 - Sept 2014

  Led strategic thought leadership programs across a portfolio of technology companies, from startups to enterprise organizations – including fostering key relationships with targeted national, lifestyle and broadcast media.Developed client campaigns and programs leveraging social media, traditional media relations, integrated marketing, analyst relations and influencer engagement.Utilized competitive insights and intelligence reporting to inform programs.Participated in new business development initiatives that contributed more than $500,000 in agency revenue.Improved review ratings for Parrot’s automotive aftermarket products with a deep understanding of the technical details of the product.Increased awareness for a new consumer device from Tier 1 automotive supplier Delphi, generating additional product reviews and growing product awareness among key audiences.Grew social media followers in targeted global demographics by more than 1,000 percent for Carl Zeiss and strengthened community and influencer engagement through social for a senior level executive at Microsoft.Drafted news releases, blog posts and bylines on technical and non-technical subjects.Staffed and supported large industry trade shows, media tours and press events for consumer, Tier 1 automotive, and B2B clients – including Microsoft, Carl Zeiss, Delphi, and Parrot.Managed multiple international clients at SEMA Show, driving key media coverage and business introductions, including Chrysler.Managed a variety of client accounts – planning team hours and profitability – as well as junior staff, advancing from account coordinator to senior account executive in just three years.Leveraged analytics to engineer measurement campaigns for traditional and social media programs – including drafting, executing and analyzing research studies and surveys.Some supported brands: Microsoft, Delphi, Comcast, Parrot, Brookstone, Ebay Local, Altair, Carl Zeiss, SpeedGauge, Total 3D Solutions Show less

  • Senior Account Executive

    May 2014 - Sept 2014

  • Account Executive

    May 2013 - May 2014

  • Account Coordinator

    May 2011 - May 2013
• 

  SME

  Dec 2014 - now

  Research, propose, develop, write, and edit original editorial material and products for 90,000 subscriber print and digital magazine.Led the development and implementation of automation processes that reduced production time for print magazines by more than 40 percent.Overseeing media department process overhaul to boost productivity, improve customer service, integrate new technology and cut costs while continuing to produce a top manufacturing publication.Stepped in following department downsizing to take over magazine production in addition to existing editorial duties.Manage complete production process across editorial, graphics, advertising and third-party printer.Drive creation, production and execution of custom products based on customer goals and resources. Accountable for delivering on client expectations and results.Assist in the broader development of magazine-related projects including hosting webinars and podcasts, sharing and engaging through social and other media.Represent SME and Manufacturing Engineering at national and international industry events.Oversee vendor management with outside printer, editorial and production software suppliers, and freelancers.Solicit, evaluate and processes editorial content for publication in digital and print formats. Ensure all content meets style requirements and is readable and understandable.Collect, track and verify all print advertising material for Manufacturing Engineering and Smart Manufacturing magazines.Assist in overseeing the advancedmanufacturing.org website, including determining content, working with authors and managing the look and feel of the site.Interview manufacturing executives, attend press conferences and other media events to report on the latest news, technologies and processes within the manufacturing industry.Develop layout of print publications, including article and advertiser placements.Create and manage yearly Master Production Schedule. Show less Successfully drive new business opportunities through interacting with customers and potential customers at trade shows and conferences, ranging from shop floor staff to CEOs, company owners and other executives.Increased sales opportunities through improved podcast program and boosted downloads by more than 300 percent.Oversee booth staffing, budget and created a booth ambassador training program which was then rolled out company wide.Manage and evaluate a variety of vendor relationships including exhibit house, on-site show service providers, and PR software and newswire services.Served as interim social media manager and as backup to the digital communications lead with social and web outreach and engagement.Developed and execute monthly manufacturing economic tracking and insights program, offering regular analysis and insights derived from industry reports and government statistics.Draft and edit a variety of content including, press releases, white papers, executive articles, key messaging, digital content and infographics.Regularly research data and government statistics to support marketing and PR efforts company-wide.Engage with local, regional and national press to increase awareness and coverage of SME and its causes.Strategize and implement interactive trade show booths and activities at a wide variety of manufacturing conferences and trade shows throughout the United States and Canada. Show less

  • Operations Manager

    Jul 2018 - now

  • Corporate Communications Representative

    Dec 2014 - Jul 2018