Alok Sharma

Experience

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  Tendernews International

  Sept 2008 - May 2010

  Link Builder

  # Link Building through data searches on search engines as well as by chatting to SEO community. # One way, Two way & Three way link building.# Directory Submission, Forum Posting, Social Bookmarking, Article Submission

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  RIFM (Raj institue of finance & marketing)

  May 2010 - Jul 2011

  SEO executive cum faculty

  My role is to promote their in-house projects and to take batches for SEO. Complete On Page Optimization & Off page optimization. Report tracking by google analytics & webmaster tools.

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  Neuronimbus Software & Services Pvt. Ltd.

  Jul 2011 - Jun 2012

  SEO Executive

  Engaged in Project:-# barista.co.inSEO, Analytics, Webmaster Tools, Keyword Ranking# whirlpoolindia.comSEO, Analytics, Webmaster Tools, Keyword Ranking# somanyceramics.comSEO, Analytics, Webmaster Tools, Keyword Ranking# privatefleet.com.auSEO, Analytics, Webmaster Tools, Keyword Ranking

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  Utsav Fashion

  Jun 2012 - Aug 2013

  SEO Executive

  # Maintaining Social Media Profiles of Utsav Fashion on Facebook, Twitter, Pinterest, Google+, Tumblr etc.# Create Facebook Ad Campaign (Promoted Post & Sponsored Stories)# Create and run Contest on Facebook & Twitter (using Thrid - Party App).# Research on Social Media strategy and implement the same to my work. # Online Reputation Building - Tracking all online Negative & Positive reviews of company. # Posting & Engagement on Hubpages & Squidoo for Utsav Fashion.# Blog Posting & Content Marketing.#Monthly Reporting of Visits, Transaction & Revenue through organic & paid campaign from all social media channels.# Research work for creative post on social media platform. Show less

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  Pret Study By Janak Fashions Pvt. Ltd.

  Aug 2013 - May 2014

  Asst. Manager - SEO & Web

  • Responsible for complete Internet Marketing plan & strategy to increase the visibility of brand, traffic & leads.• Co-ordination with developer to make changes in website to make the website user & serach engine friendly.• Handling Facebook, Twitter, Google Plus & Pinterest Account.• Develop and Research with Title & Meta tags for all category & product pages to get the maximum result in Search Engine Ranking.• If needed, take care of complete magento backend to upload product, create price rule, send automated mail etc.• Create promotion to run on website to increase orders & revenue.• Created and managing a company blog.• Data analysis for Keyword and Traffic through Google Analytics, Webmaster tools & web engage.• Running survey to get feedback from user on their experience on website and then implementing those changes on website. • Managing Google Merchant Center and running Product listing Ad in USA. I have managed to get all 5 slots to display only my products at Top in USA for the term “Bandhgala Suit” with top 3 organic search result.• Google Adwords – Run ads on search network in USA, Canada & India.• Keyword Analysis for PPC, Ad Group creation, Write ad copy.• Report Analysis of Google Adwords and ad optimization on the basis of those reports. • Ad optimization on the basis of Ad report, Query report and Opportunity tab.• Competitor tracking through Google Adwords Auction Insight.• Run Facebook Ad to increase page likes.• E-mail Marketing through Mailchimp.• A/B testing of mailers to increase the open rate and CTR. Show less

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  Designemporia

  May 2014 - Mar 2015

  Social Media Manager

  Gogole Adwords & Facebook Ads• Managing Google Adwords for Design Emporia• Search Ads - Campaign, Ad Group & Ad copy creation, Keyword Research, Weekly Reporting• Display Ads - Display Branding Campaign, Remarketing Campaign, Contextual Targeted Campaign, Video Ads, Weekly Reporting & Optimization• Shopping Ads - Manage Google Merchant Account, Create feed to run PLA. • Run Facebook Ads across website category to get the potential visits. • Running Facebook Remarketing ads to get the returning visitors and turn them into sales.• Reporting of Facebook ad at campaign, Ad set & Ad level to track the performance of Ads.• A / B testing with different ad copy to get the maximum CTR and Lower CPC.E-mail Marketing• Tool using for E-mail marketing: Mailchimp• Plan E-mail according to promotion running on website. • E-mail List management to keep E-mail list healthy.• Reporting of sent campatign and further optimize the campaign according to performance.Social Platform:• Managing Social platform (Facebook, Twitter, Pinterest, Google+ & Instagram) of Design Emporia• Preparing post calendar, co-ordiantion with graphic designer & content writer to create the post and at last execute those on social channels.• Reporting through Facebook Insights, Twitter Analytics, Pinterest Analytics & fanpagekarma.com to get best out Social channels.Blog• Managing company blog. • Co-ordination with freelance bloggers to plan the content for blog.• Reporting through Google analytics to track what type of post are getting most traffic and which posts are sending traffic to E-commerce website and generating sales. Show less

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  Careers360

  Mar 2015 - May 2017

  Digital Marketing Manager
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  NoPaperForms

  Jun 2017 - now

  • Senior Vice President Product Management

    Apr 2023 - now

  • Vice President - Product

    Jan 2020 - May 2023

  • Head - Product Marketing

    May 2019 - Jan 2020

  • Sr. Manager - Product Marketing

    Jun 2017 - May 2019
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  Meritto

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  Senior Vice President Product Management