Jojo Joseph

Experience

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  GENPACT

  Sept 2013 - Dec 2014

  Process Associate
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  Cognizant

  Dec 2014 - Nov 2017

  Senior Process Executive
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  JD Sports Fashion plc

  Nov 2017 - Dec 2021

  Senior PPC Specialist

  Established in 1981 with a single store in Bury, in the North West of England, JD Sports Fashion PLC is the leading global Multi-Channel Retailer & distributor of Branded & Own Branded Sportswear & Fashionwear.JD Sports Fashion PLC now have over 2400 stores globally across 19 territories & 4 continents including Europe, North America & Asia Pacific. JD Sports Fashion PLC are proud of the fact that it provides its consumers with the latest products from recognised brands such as Nike, Adidas, Puma and The North Face, with strong Own Brand labels such as Pink Soda and Supply & Demand to provide an elevated consumer experience. JD Sports Fashion PLC continue to lead the way thanks to the successful acquisitions of brands such as Size?, Tessuti, Scotts, The Hip Store, GO Outdoors, Blacks, Millets & Ultimate Outdoors as well as International Retailers Chausport (France), Sprinter (Spain), Sport Zone (Portugal), Next Athlesuire (Australia), Hot T (South Korea), Stream (Malaysia) as well as The Finish Line (USA). Pay Per Click (PPC) Campaign setup and enhancement for e-commerce. Optimize Google AdWords, Bing, SEM & Facebook Ads.• Tracked ROI of PPC campaigns through accurate management and implementation. • Offered performance recommendations to improve ROI• Worked on SA360 to manage multiple accounts effectively• Launched various successful promotions and sales for the business throughout the year• Achieved 13% YOY growth for the Outdoors market Show less

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  Global University Systems

  Dec 2021 - Sept 2022

  Digital Marketing Manager

  Clients: University Canada West, Trebas Institute, CCTB, Fleming CollegeSupport the team by delivering timely, insightful and actionable analysesInteract with internal teams to understand requests, prioritize, and set clear expectationsSolve complex business problems by using advanced analyticsUse existing tools within PPC and other statistical packages to create and automate complex reporting of each channel performance across all GUS brandsAnswer ad hoc questions and conduct deep dive analyses for the business Enhance current reporting tools and develop new tools to support the digital landscapeIdentify trends and opportunities across various media and communication channelsOngoing report creation and reporting to stakeholdersStrategise future growth of channel with a focus on spend Vs. ROI KPI’s Plan, implement and optimise digital campaignsConduct A/B tests on copy and landing pagesUse a range of analytical tools to identify areas of success/that need improvement Report statistics to the Head of Paid Media and relevant stakeholdersWork alongside other marketing teams to harmonise strategiesQuarterly and month plans, budget forecast and media plan delivery in collaboration with the other digital marketing channelsImplement tracking and reporting on success rates, ROI & Lead volumesCreate and evaluate digital marketing strategiesPossess exceptional budget management skillsDeveloping short and long term strategic marketing plans to ensure that company KPIs are metMeeting targets relating to income and expenditure for all brands under your remit. Managing staff within the biddable media team to include recruitment & selection, deployment, performance, training and development.Providing advice and guidance on new industry developments to individuals and teams within the team as required, and working on developing, designing and implementing new changes as requested Show less

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  QC Career School

  Oct 2022 - now

  Senior Paid Advertising Manager