Agustina Fox-Collis

Experience

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  Habitat for Humanity

  Sept 2004 - Jun 2005

  Assistant
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  It's All About The Kids Foundation

  Jan 2006 - Jan 2007

  Intern
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  KUSI NEWS

  Mar 2006 - Jun 2006

  Intern for Creative Services
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  Pierce Mattie

  Sept 2007 - Sept 2007

  Assistant for Public Relations
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  The Lippin Group

  Oct 2007 - May 2009

  Jr. Account Executive
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  Juicy Couture

  May 2009 - Dec 2011

  Marketing and PR Coordinator

  • Executed marketing & advertising strategies to increase product visibility and brand awareness. • Amplified brand building and online presence by leveraging social media efforts across all channels and staying on the cusp of technological and social media advances. • Built communication and strengthened relationships with media publishers, key bloggers and social media influencers to develop appropriate partnerships for successful promotions and events. • Approved and advised on store opening plans and traffic driving events for U.S, Asia, Latin America, ME, and EU markets. • Collected and tracked analytics for social media initiatives across various categories. • Led and executed successful retail and wholesale events. • Guided international partners and licensees on social media partnerships, product placement, advertising and celebrity gifting. • Managed national and international press requests and directed company’s PR agencies. • Communicated direction to creative agency and media buying agency on seasonal advertising. • Coordinated and hired staff for photo shoots for lookbooks and advertising campaign. Show less

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  BCBGMAXAZRIAGROUP

  Dec 2011 - May 2013

  Marketing Manager

  • Helped develop and align quarterly and annual marketing strategies for all BCBGMAXAZRIA Group brands including BCBGMAXAZRIA, Herve Leger, Lola, Factory, partner shop divisions as well as wholesale in U.S. and Canada. • Managed and allocated annual retail marketing budget. • Implemented quarterly in-store events and partnerships for all brands that increased revenue on average by 14%. • Managed alignment of cross-divisional efforts for specific events and projects (Holiday initiatives, special events, bridal launch, e-com launch, sale period) • Contributed to compile a competitor research calendar and monthly analysis. • Managed and optimized leased required advertising opportunities as well as regional and national media buys. • Reviewed and approved all collateral branded content as well as direct mail strategy to optimize Client’s knowledge on store openings, special events, sale periods, and various promotional materials. • Helped launch of e-com sites for Herve Leger and BCBGeneration brands. • Developed Top Clients loyalty program rewarding them based on daily activity and total life spend. Show less

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  WSS / Eurostar, Inc.

  May 2013 - Jan 2015

  Sr. Vendor Relations Marketing Manager

  • Lead the development and implementation of integrated marketing programs that drive business results and align with company strategies.• Spearhead and negotiate all vendor marketing strategies and planning for the company’s brands such as Jordan, Vans, Converse, Reebok, NBA, Adidas, DC Shoes, Puma, DVS and others. This includes crafting programs, presentation at key trade shows, budgeting, cross-functional planning, execution, wrap up and evaluation. • Manage all execution and worked cross-functionally with online, merchandising, social media, email vendor, graphics design, planning, visual and operation teams to ensure 360/cohesive integrated marketing campaigns. • Campaigns include: Online Campaign/Product Launches, In-Store Product Launch Events, Athlete/Personality Appearances, Community Outreach, GWP’s, Direct Mail/Catalog Pieces & B2B Mailers, Sweepstakes and Vendor Visual Program. • Create outside cross-promotional partnerships and foster relationships with companies such as major entertainment studios, beverage companies, mobile cell phone carriers, grocery chains and other national and local businesses that target the same customer.• Manage media buys for all vendors with key publications, multimedia & digital buys. • Explore online optimization for vendor presence via social media, eCommerce sites as well as email campaigns. • Oversee development of all in-store vendor graphics content, outdoor media and direct mail initiatives to further increase brand awareness and foot traffic for store openings, product highlights, sale periods, and various promotional materials. • Provide ongoing status updates on implementation of integrated marketing programs to executives and key stakeholders on vendor programs that affect overall company growth. Show less

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  Red Door Interactive

  Apr 2016 - Aug 2017

  Sr. Business Manager

  • Developed communication strategies to help achieve client’s goals. • Managed day-to-day relationships and identified opportunities to help grow client’s business- -• Developed data-driven solutions and worked with cross-channel teams to evaluate and optimize marketing performance, maximize ROI and customer acquisition. This included: SEO strategy, SEM campaigns as well as social media organic and paid campaigns.• Evaluated partnership opportunities to increase traffic & brand exposure. • Presented analytics and metric reports on previous and newly implemented campaigns at quarterly business reviews and other key business presentations.- Managed a team of 4 people, led team trainings, evaluations and team building activities. Show less

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  Sustainable Broomfield Citizens Group

  Jan 2022 - now

  Strategy and Partnerships

  Sustainable Broomfield's mission is to promote environmentally sustainable lifestyles through education and support, community outreach, and by providing resources for residents to advocate for sustainable public policy.

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  City of Broomfield

  Mar 2022 - now

  Advisory Committee on Environmental Sustainability

  In alignment with staff and City Council priorities, the Advisory Committee on Environmental Sustainability works as a collaborator, partner, and facilitator to help establish Broomfield as a leader in the sustainability space. Key roles and functions include:• Providing comments and recommendations for improvements on Broomfield current environmental sustainability policies. Currently advising on the direction and implementation of the greenhouse gas reduction plan and the Zero Waste Plan for Broomfield city and county. • Reviewing information on existing programs in Broomfield and/or other communities.• Provide recommendations for new environmental sustainability policies and programs. • Provide a forum for citizen comment on environmental sustainability issues. Show less

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  Shelton Group, an ERM Group company

  Feb 2023 - now

  Account Director